Joel Friedland

Joel's story is genuinely remarkable. He began his entrepreneurial journey at the age of 14, running a landscaping business where he convinced 70 families in one weekend to allow him to manage their landscaping, and hired 40 other high school and junior high students to manage the workload. Eventually, he started his own brokerage firm which grew to manage over twenty brokers. Over the last 43 years, Joel has been involved in nearly 100 acquisitions, totaling around 3 million square feet, and has raised over $150 million in private capital. Today, he focuses on low risk, cash-flow centric investments and manages an industrial portfolio of 18 buildings.

Joel's experience and the lessons he's learned, especially during the Great Recession of 2008, provide a unique perspective on real estate investment. His shift towards conservative (all cash, no mortgage) investments and a cash-flow first approach is particularly relevant in today's market. His insights can resonate with your audience, especially those interested in real estate, finance, and prudent investment strategies.