Ep 460: Land Investing & Building Multiple Streams of Income | Daniel Martinez

Transcript

business confessions Starts Now guest Daniel Martinez industry software real

estate skills honestly too many to list and

we'll get into that later on in the show Daniel glad to have you on man I'm

glad to hear I'm glad to be here man I'm excited about this one yeah yeah we've talked a few times before this and I

feel like our conversations we're like wait we need we need to wait we need to wait we need to go over this this is good I know that a lot of people are

going to get a lot of information out of this and you're a very humble guy so I'm gonna go ahead and say this now don't be

afraid to let them know what you do you know I

know that you're very you're very humble and you've done a lot and a lot of people don't know that so I don't want

you to hold back at all I I I think I think a lot of it is it's understanding

I try this is I've had I've had mixed if you do a lot of things and there's people that do a lot of things they have

mixed reviews about certain things if you're pushing a certain product or service sometimes you want to highlight that one product or service and if

people come into your your realm they'll find about other things you do so

outside looking in I try and push one Persona just because I don't want to distract and misguide people okay so

what is your main thing that you like to I guess you're pushing now I'm in I'm pushing now is land man the land's

probably the biggest Roi all the other things that I do kind of either came first or they came as like a secondary

like little side project thing that I kind of done in the p in the background not necessar as my main thing but it was

just kind of I kind of done things behind the scenes that I don't take credit for but I I operate and I

manage so for those that don't know can you kind of give us a little brief outline of every everything everything

I'll probably forget some things honestly it gets I know you will it gets pretty crazy so on the software side I

help manage and run Hy mind CRM we're about three years old in February on

software side we do websites CRM stuff uh automations I'm really the integrator

for our whole business so I integrate a lot of that stuff so CRM uh my first

business I initially started after land was uh data so I did I've been doing

data longer than software so it was like real estate data software and then after

software I started podcasting Live Events I coordinate a lot of live event stuff I have a Drop Shipping Company

with our apparel which is the hat and shirts and stuff like that I do Drop Shipping it's not necessarily like out there that we push but I do run that we

started doing we're starting to do video editing for People Media business we do

education we do podcasting I don't know if I said that and then we're filming

like a TV show type thing that we're producing too I think it's all of a TV

thing what is that self-producing our own TV show H it's called Texas ranch flippers

oh wow I like I said I knew about some of

these I didn't know about all of them yeah it's uh it's one of those things where we're using it for three different

things so the TV thing TV aspect we're hoping to get on TV eventually It's just sometimes you get a self-produce so

start self producing your own content we're using it with sellers land sellers so it's just we're creating a bunch of

content around that and positioning ourselves as a service provider with people that have large

ranches okay so talk to me about what's on your shirt tell me about your software company Hive M Hive mine's like

the brainchild of all this it's kind of like our it was a CRM name but it's kind of turning into like our education brand

and just our branding in general it's just a hive mind so we have like all these different Hive terminology names

for all of our Brands hive mind is pretty much our brand so it came about almost on accident and you can kind of

diging with it every real estate business has real estate in it and we wanted to be separate ourselves into

something different so that's where the high mine came about and we kind of been rolling with it ever

since yeah I think that I wish I had the mindset I had now back when I first started because that's what I look for

now like what what's missing and I always thought after the fact that real

estate there was so much that real estate was missing was other Industries

I feel like when went a little further than what we talked about this a little

bit on another podcast I had Chandler saying on before and we were talking

about how he's now in the education space and and the things he's learned

from there it's just so much further than

what he was initially taught you know of and what we're taught in real estate to begin with you know because I think we

met at a mastermind Steve's yeah yeah yeah where I feel like I mean I mean everybody back

then that was a long time ago man I was telling Anthony about this thing and like oh this is a another Steve train

acquaintance it is and if feel it feels so long ago 2018 2019 18 yeah yeah so I

met Anthony when he was first getting in at Steve drinks that might have been the same me I don't know if that was the

same one we met on I think me and you met before that though but I met Anthony when he was first getting in yeah um we

went to an event in Phoenix and we met a couple people there but I forgot to mention the fund we're starting the fund

too so that's another thing I'm doing hey I actually had that one down I remember that one there's a few that you

forgot but I'll probably I'll touch base on a little later probably I forgot man see yeah it's crazy so the CRM is not

you Market it for real estate but it's not just for Real Estate though don't you run other businesses through it

yourself yeah we've run I coordinate everything through it I mean our coaching company's going through it

we're helping other coaches run their coaching company through it I have a notary clients we're trying to pick up a

a high school client um like a school work with the school directly because it's just a marketing company all every

every framework of every business runs the same it's leads to to con contacts

to leads to business to referrals and recircle all back over again so every

business has that same framework so we can help any business that needs help what does it have that other crms are

missing we we're built off of uh and this is little taboo but I think it's funny but we're built off of platinum C

go high level and we're own little agency real go high level when I first started hi mind I was like oh go high

level go high L but it's blown up so much that everybody knows go high level and then everybody that has their own go high level agency like oh what's the

difference between you and everybody else like well I've probably been I was probably one of the first agencies that popped up and I've been doing it longer

and I charge more of them so you can take that what you will I don't I don't want cheap business

so I work with high level clients that need to L us to light high level things done and that's what it is yeah I've seen a lot of those go go

high level agencies everything and they're they're all competing for race to the bottom and I'm just like I don't

want to compete there yeah you were in I feel like way before that was a thing like go high

level pushes agencies now you know because for their product and everything I didn't hear about that until I think

Ari reply is that is that one AR reply is a

one that that came out still years or after years I believe and it's still

didn't have everything you needed yeah I don't know I I I try I try and I said I

just try and separate myself there's a lot of competition out there but there's still a lot of opportunity in other business niches that don't even never

even heard of it so we're just trying to separate ourselves work with PE work with companies that are already generating Revenue that just need a

little tweak in their business to make a lot more run it like a business as well though a lot of people I feel like missed the mark on that yeah it's a it's

a whole another business it really is like all these new agencies that pop up tomorrow and they're competing with other like good luck I mean it's it's

just another business man treat like another business if you're doing something else I mean that's that was one thing I did for a whole time Anthony

ran the real estate side and I ran the software side for a very long time so I treated it was like my that like Hive

M's my baby that's my baby how do you go from Real Estate to

software what kind of sparked that idea it was actually land to real estate we started doing land first I was looking

into podio and I probably just I just started I did like one to five deals it

was like very very soon and I was trying to get systematized and every was like everybody was using podo and I'm like

okay and I'm I'm a I'm a I'm a tech guy a not like super tech guy but I'm like

I'm a little bit there I do I get by S with podio I'm like man this is

and I saw a go high level and I'm like okay and then I realized they had agency so I'm like okay if anything let's start

ghl agency they called hive mind whatever and let's let's make sure our

marketing business is free so that's one thing we've we've always done is our real estate business is free because our

marketing is paid for by other customers so as you build things become free

internally and that's what all all the things like I don't necess want a bli a billion clients I just want to make sure

my stuff's free so it doesn't cost me anything to run it and I can systematize it and operate it where I can still run

it and are real estate our real estate marketing company at zero runs at zero

essentially that's the idea yeah the barri to entry though I feel

like with tech or software is a lot higher than other Industries what was your background in Tech or software

nothing absolutely nothing this will be good absolutely nothing I mean uh for

everybody doesn't know I used to be a truck driver so my f one of my first jobs I got growing up when I got out of

high school was uh I used to be a forklift operator got into a trucking company the trucking company is like hey you want to make more money and become a

driver I'm like all right so I went through their internal driving program became a truck driver um I did that for

two years and then I was like I want to become an entrepreneur and I'm like I didn't really have a time like there's

no right time to be an entrepreneur you just kind of jump when you feel the right you feel like the time is right

and uh my wife was pregnant she's like I'm pregnant we're gonna have a baby at the end of the year and I'm like all

right it's now I guess I guess I'll figure this out so I literally work like six days a week for 9 10 months once I

found out she was pregnant I had vacation built up I had paternity leave built up so I took my twoe vacation took

my three-month attorney leave and I quit never showed up to the job after that after my daughter was born and she turned six like in a month so I've been

self-employed ever since and it's just been a crazy journey I the first company I started was actually trucking company

just because I didn't really have any experience besides Trucking so I just started a trucking company figured it

out failed forward failed failed and then uh I pivoted I was

pivoting when it was coming to an end I was pivoting into real estate uh I was looking looking into real estate so I

had a lot of time I driving so I listen a lot of podcasts one of the big reasons why I like podcasting as a whole is

because I was I'm a product of I used to listen to a lot of podcasts and YouTube back in the day when I was drug driving

because all you either listen to music or you listen to podcast or YouTube like you have to do one of the one of the

other so I used to listen to a lot of podcasts kind of learned about wholesaling went down the wholesaling

rabbit hole and then this kid on YouTube called Jaylen white popped up and he had

a course for like 350 bucks 250 bucks something like that I bought it and the rest is

history yeah I love to hear those little stories too because I was a big at the beginning I felt like everybody was

trying to sell me something you know so I was big into like not the the guru space I'm going to do it my own I cuz

I'd been been it for I don't know how long real estate it's probably six years or so seven years at least now and at

the beginning for the first three probably three years or so I would not spend money on that at all

and now knowing what I know like when I get into other Industries now and I'm I

have to throw money at it like I just I'm GNA learn from somebody who knows has done it before yeah that one might not work out you know and a lot of

people are trying to sell me on something else but I'm going to learn from that regardless cuz they've done it before

they haven't I'm going to know they hav't and I'll find somebody else but that and also too I feel like if if I

were given the game I guess I would say you know that information for free I wouldn't apply it the way I would if I

had skin in the game and pay for something absolutely and that's one of the reasons why like I I I charge high

prices now because I want you to I want you to get the best results from it I had cheap paying cents before and then

they would never use it and then they' blame me for SP like wasting their money and I'm like I can only help people that

want to be helped yeah yeah that's we talked about that when it with Chandler in that

podcast as well that you got to have different levels for different people of

course but they have to have skin in the game you know you want to give everything away for free you know and just work with you know your high ticket

clients but you got to have something for everybody else too you know and then you gain trust through that as well you

know you're gaining trust through that and you give them everything at the beginning anyways

and that allows the trust and that gains the trust as well you know and then they want to invest further with you so yeah

that's something I wish I knew getting into it yeah there's there's there's so much free game out there I think

literally you can learn everything on YouTube that you want to it's just you got to know the right keywords to search

and you might not even know what to even search for but everything's out there on YouTube like I found some crazy game on

YouTube that 50 views 20 views and like people just

they don't they don't even know what they're looking for they they they think they think Mr Beast is making the most

money on YouTube it's [Music] wrong that's a lot of the times too the

flashy stuff is what people want to see of course but that's not what that's not like the game is what you're calling you

know that's not the stuff that's going to make you money yeah and this is where like kids nowadays they want to become

YouTubers I'm like man it's a it's a hard Hard Road to become a YouTuber like I'm on YouTube and like technically I'm

a YouTuber but I'd rather build the small Niche audience that is dangerous

and that's my thing I don't really want 10 million subscribers you know I might

get there but who knows it's not that's the goal yeah and I think too whenever you have a product or a service for a

specific person I don't think you're going to get that couple million followers with that because that

industry is not that large you know and in order to do that you would have to change your model to attract everybody

everybody correct and that's how Mr Beast and your larger content creators have been able to do things it's It's

Entertainment entertainment is for everybody if you're in the business space and even with podcasting there's

only certain amount of people that care about business like you can talk to like if I were to have a conversation with my

my friends from high school like it wouldn't even last long and I wouldn't even go to that conversation because they're not doing the things I want want

they're not saying the things I want to talk about they're not doing things I want to do so it just be a flat conversation so there's no point in have

even going to that place to have a no meaning conversation yeah I feel like a lot of

people don't understand that too so for those listening if you have something you can sell already you might have a following

you might not it would help if you did but if you don't create one maybe but grow by

giving away the information give away value bring value you're paid in proportion to the value that you bring

to the marketplace that's why we bring them up too much but Alex rosi that is why he

has blown up the way he has because of the value that he brings to the marketplace yeah absolutely yeah I think

that's just it's just overlooked nowadays with everything going on and all the the hype and like you we were

saying before so one of the things oh I'm work working on a book too so I

talked to Anthony about it too we already almost done with the book He's like We need to release it now because I don't think we've blown up yet like when

I laugh I laugh about this too I've only had like 1,800 clients in hive mind and

I'm like man I I barely scratched the service of of producing or even making even a dent you know but it's it's

really funny too because like there's so much customers out there and so many

people that I haven't touched yet that anthy's like we need to release the book now not you release it and his idea is

like if we at least release it now it's essentially The Playbook of how we're how we're creating the content to

blow up but it's we're going release it before we even blow up because we have the foresight vision and we know it's going to work it's just time of

consistency so I was at an event a couple probably about a year and a half ago and year and a half ago I mean I've

been doing this for I've been in started h on three almost three years ago so a year and a half ago I was about a year in and the guy on stage he's like who

thinks your content's the best out there and it was something about content and

he he's like boasting and he has all these followers and stuff like that and then like he's like making every sit down if you're the if you have this like

he's asking like he's trying to like shame people to like sit down like and show he's better than everybody else and

then um he got to me and there was like five people standing up like what makes your content just as good as somebody

else's out there I was like what's the difference I'm like time time and I was

like the only thing you have on me is time that's it and I don't know I don't

know if I don't know if I offended anybody but I thought it was funny though cuz I was I was a little cocky back

then you didn't like that well it it was one of those things were like I I know I'm doing all the right steps to get

there and a lot of people they just have more time than me and to get to where you want to go like even with me like I

literally started if you go on my Instagram I started about three years ago and it I made a personal decision to

my mind that I just want to I want to be an influence and and

create a better future and I don't necessarily know how to do that but I'm

just going to start creating something so at first it was creating little Graphics that post and you can go back

to my Instagram I have one picture I had one post and I started creating content like I never posted on there I I was a

consumer consumer consumer then a light switched and now I produce and then now

you hire people and people produce for you you record content like this and then editors cut it up and now it's

produced for you but it was the decision of my mind that I wanted to to uh there's a guy on Twitter he's always like switching to the other side of the

shows to switch the other the register where people are paying you and it's just a matter of consuming

creating content that's good that's good how have you applied that same concept

to other things in your life man I just I just I'm creating man one of the things I love is I love podcasting it

gives me the ability to create a lot of content with and the the amplification of time

man me and you can have this conversation once and whether we an hour hour and a half or whoever however long

we're here everybody that listens to it is there forever I can there's whether

it's one person or 10,000 people they can listen to this one hour of time over and over again and you don't get that

amplification and replication anywhere else so that's why I record a lot of stuff on video because I'm like I I told

Anthony I'm like you need to get a video graer going with you no matter what if they even record anything just to have the opportunity to catch something that

is never going to happen again or it might not happen for a while and you kind have to have like set it up type thing like if you catch stuff

organically it's it's Priceless because you're never going to catch that moment again I've been seeing a lot of

people I guess that have the following or you know the loyal

following they've been doing a lot of that organic kind of day the life kind of

stuff and they were strict you know by the book content whatever's popular you know what's

trending at that time you can tell the same videos come out about that same stuff you know just to get the vi and everything but they've been I can see

them growing exponentially doing that stuff and engaging more With Their audience

because that's the stuff they want to see that organic stuff the stuff that that out there in real life you know a day in the life kind of thing they don't

want to see the same stuff over over again they want to they want to relate sometimes and know about that you know

like a real life kind of stuff and that that goes far and I think that YouTube even speaking about that is is rewarding

that more so now with new algorithms and everything yeah no there there's there's

that opportunity for it I tell I tell anybody that wants to make a difference or just make a change and just start

creating it doesn't really matter how how what it is or how it is or if if it's terrible the first 10 times you do

it who cares no one's going to go back and listen to it and if they do they're a really loyal fan so us are the

beginner stuff you just got to get it out there and you you let that muscle that workout like repetition build build

that muscle and you just kind of get it out there like I I love hopping on people's first podcasts like that's one

of those things I love hopping early on because I'm like I'd rather them practice with me like I'm I feel like

I'm a good host and I'm not going to be terly scrutinized and I'll just help them out to become better but it's not

for me it's not really about the views it's just I'd rather give the value to that one person and usually the what I

love about podcasting as far as the host side is I get all the knowledge forsand like I have a I have a guy I'm booking

with now he charges ,000 doll an hour and he's G give me a free podcast so you can get a lot of value in exchange for

that time that people normally charge for yeah that's I haven't told my story

but that has a lot to do with why I actually got into this you know I knew

it was a step in stone into what I'm creating you know and it's going to help down the road but also I've got to pay

to talk to the same people I'm going to be interviewing you know that are going to be promoted on my platform

that's yes you can put a price tag on that but that's probably a price tag I don't want to pay you know to have the knowledge and also to create you know a

friendship with somebody you know is intimate I say that as podcasting can be

have you noticed that I mean you've done what over 400 episodes

mhm what have you learned in that amount of time uh so much so much I mean I

can't even I can't even put into like I've learned a lot from

different guests and I've I try and take like one thing away personally no matter

like if even if like they're new i' I've interviewed a lot of like new people where they like H not D podcast before

and I got something to say all right hop on you know let's see let's see what you got I'll squeeze them for something so

everybody had has something knowledgeable to share you to share with you no matter what stage of Life they

are so I'm always trying to squeeze that one little nugget or 10 nuggets whatever

whatever it looks like but I'm trying to squeeze something out of them that I don't know you know I'm I'm one of the

my personality type is I know a lot I know a little bit about a lot of things

yeah so I can talk to a random stranger about a lot of the randomst things I remember uh I had AO random story some

guys like oh he's talking about Dr racing and he asked me something about drag racing and I knew I knew about it I've never watched a drag race in my

life but it's just it's just something I like the randomest things like you know

you know something about that somebody's pet it's like they're I had another I had another guest he's actually under

racing he owns a garage at a racetrack that he essentially leases that he'll go out there and go on the track whatever

he wants and I'm like I don't even know that was a thing but that's amazing somebody does something somewhere you

know somebody does something somewhere that's amazing and you can learn about that special thing or certain strategy

that you can use in different facets like I think what's cool about business as a whole is that you can take

something that might be super saturated in real estate and take it to a whole another business Niche or category and

you'll be a rockar over there but just by using your same strategies you took you took and learned at real estate or you can same thing over there take it

from over there and put it the real estate and you're oh where did you get that from like oh it's just industry stre and plumbing like what

that's actually doesn't make sense no that is funny kind of how I landed on this as

I've got kind of like a 10year plan on what I'm gonna be working on for the next five to 10 years or so and I

initially started because I didn't know what I was going to do you know I had kind of done what I needed to do in real

estate I've got a lot of Investments now that kind of afford my lifestyle and I don't have to work anymore you know so I

was like and I was getting burned out on running the businesses we had multiple businesses going and I was still in the

CEO role and doing some of the day-to-day that I shouldn't have been and kind of burnt myself out so last

year I had sit down and I said I'm G to create something else that I want to do

you know like what do I want to do if it didn't even pay me you know and one of those things is of course I just like

talking about business and I like talking to people you know that's just what I like to do you know as you know

when every every time we have a phone call it's it's a long phone call and we always have something good to say and that's just how it's been for me and

that's kind of how I landed on podcasting of course and that is just doing something I enjoy you know not and

then building something on top of that but anyways I digress what I was saying is I was stacking

businesses on top of each other and to come up with something original you know what I mean initially and I you had said

that you know take something from another industry and do that I was doing that with businesses to come up with something that's kind of how it landed

on a few things I haven't I probably won't even say anything for a while because I have some cool things I've been working on but that alone is huge

and that is a game Cher too take something or get around people in other Industries see what's working for them

and apply it to whatever you're doing that is the whole premise of this podcast is getting different people in

different Industries what's working their secret sauce you know and applying that to your own business your own

Venture that you're currently doing that is it like that that is

Monumental but I'm glad you actually you know I didn't even tell you to say that like that's something I'm so glad you brought that up and that's kind of where

we went with that but I'm sorry for kind of going out on a tangent there but I was it's it's it's it's it's it's 100%

fact and I think there's there's so much leverage you get with that because you can for instance this is something I

learned from a podcast guest he bought a three-letter domain three-letter domain you know how

he bought it real estate real estate type of transaction he bought it on a lease purchase he gives a monthly cash

flow a greed in a price in the future and he just pays a monthly cash flow but

now he gets to asset on his assets and liabilities I mean a three-letter domain is a big asset that could be worth

millions in the future no matter if you if your business fails or not so he

already owns technically owns the asset but he just pays a lease on it so he found I guess the owner of that doing

another transaction well no he found the owner of it and offered them like a lease base

strategy gotcha okay I was thinking that like he he took a real estate strategy to buy a domain that's good that's

really good I didn't even think about something like that that's good that's what I'm saying so like and that's what I learned that from a podcast though so

I'm like thinking about okay if I can buy if you can buy a domain like that you can definitely buy real estate with it what else can you buy like that I

don't know Pace morby I think he bought or he sold

a truck one time he bought a truck I think he's told this story before he's in real estate of course for those that

don't know and he posted his truck out there for

$5,000 or something and Craigslist wasn't getting any bites he was getting

offers at like 2,000 he was like I'm not selling this thing for $2,000 he put

will take payments I believe but put like 12,000 twice as much you know on

there and he said his inbox flooded because throwing it on payments so his

sub two that he's known for he essentially sub toed his uh truck and got twice as much the of the value out

of it by offering a different offering it's just like if your product

or service isn't selling sometimes it's just Chang changing the terms and the wording and maybe the different type of

offer maybe you make instead of giving it all away you throw in add-ons and then they build it in like you you gotta

mix mix and match some stuff sometimes and it's not it's not always going to work out the way you think it is and you

always have to tweak and adjust back to my podcast

question on the things that you've learned so far as a podcast

host and getting your brand growing your brand getting it out there for Content as well from when you started till now

of course what do you think is the biggest impact you do

now podcasting that for podcasting to grow that to grow it I mean it's just

being consistent with it I think is the biggest thing a lot of most podcasts don't make it past 100 episodes and most

fail after five so if you're doing better than that you got something going for you my whole thing was like I've

talked to the 1% podcasters and I'm not going to call them out but sometimes

they'll replay old episodes because I mean 200 episodes is a lot and you can recycle old content I mean you determine

the rules I mean you can do whatever you want it's your business I've never done it I mean I could do it I might do it in the future but I don't know I haven't

done it my whole thing is like I still got more conversations to have so and I still like doing it so I might I'm just

going to keep running with it maybe I we watching this later and I hit like a 500 or a thousand episodes or something and

I'm like I think I'm done I'm tapped out maybe I'll start recycling old content and I'll just let it ride forever but

just re you can technically rename the episode and release it again like who says you can't do that I don't

know what's your schedule for releasing episodes right now it's Monday Wednesday

Friday I found I found a good rhythm with it and a lot of that is I've I try

and turn every episode into two so really I only need to do two two interviews a week give or take eight

four a month which is really easy so turning one episode into two I segment

it so I have I do like an interview type discovery type podcast with them and

then I'll stop it between 30 to 45 minutes and then

I'll do another five to 15 minute episode on the back end covering cool stories and that's how I get two

episodes per guest that's pretty good go I get everybody I get everybody record I get two episodes out of every guest

within an hour yeah that's good and it's a couple different reasons too is that

everybody likes return guests two you want to you don't necessarily want to I

like some some there's some people like oh I got 2 million downloads and I got like 3 minute episodes I'm like well you

got 3 minute episodes like it's a difference and you got people that have like hour and a half episodes 2our

episodes and like oh like yeah so I try and mix up my times so like I have a

couple episodes over an hour but usually they're 30 minutes like my main interviews are 30 to 45 minutes and

those deal breakdowns are usually 5 to 15 so I have like a lot of varying stuff

45 minutes and under like 15 minutes like probably 7 minutes to 45 minutes that's where you're usually average

every episode but I do have some long form stuff that kind of I kind of dug in or did different stuff but it kind of varies

it's not necessarily too long that's just where I found my little rhythm and then I like the hour episodes because

it's a lot easier to time block on an hour and finish on the

hour it's a lot easier to stting the hour finishing the hour because everybody has their schedules so I don't

I should have to fight and take if I did an hour and a half that take two hours of somebody's time blocking versus one

hour so it's a lot easier to get people to give up one hour than two yeah absolutely back to the software company

how are you acquiring customers at the beginning Word of Mouth affiliate marketing at first we just posted a lot

right now I have a lot of podcasts in general so in the beginning it was just

I I mean I had no no following back then literally starting from scratch so getting your first customer is always

the hardest I mean your first 100 customers is always the hardest I literally started from scratch like a lot of people they'll come into the real

estate space and somebody will boost them up or give them a platform to grow their their buing from scratch I didn't

get that I L start from scratch and I like it that way because not that I I can show people that I I got here not

that I got here alone but I feel I feel like I built it alone you know which

come with that no no one helped me get here significantly I've been in the trenches since day one and I'm still in

the trenches it feels like sometimes I feel like going through that

grind though allows you to learn yeah it learn all the little facets that are

going to help though later down the road and you know what to look for whenever you get whenever you get a dive

in you know views to your website or something along th those lines you know

yeah absolutely like everything like i' I've seen people blow up because of other people's influence and I'm like

I'm good I'm good I like uh there's a whole thing we like H everybody's trying to everybody's trying to get to the table everybody's trying to get to the

table and they want to get invited up and network with the people that will invite them up and they think that's the

way in but you can create your own table and people show up eventually oh that's good people will show up

eventually it's definitely a slow and painful route but you definitely get a lot of pride in the end because we did

our first event in 2021 and we had 100 people show up like okay this is pretty

awesome 100 people show up in Dallas and then we've been doing an event every year so

we'll keep doing events whether 10 people show up or 200 who knows we'll just keep running events and my whole

thing is that I I like most people do events and they're always like there's gonna be a big pitch at the end and

everybody's pitch everybody's pitching products and services I went to an event it was $1,000 and everybody pitched 10 to

$30,000 products from stage and I'm like okay I'm going to go home never doing this again yeah you don't five $100

product yeah yeah yeah I'm I'm good I'm good I'm good on that but like my events

I like I keep them short and sweet we run 10 to 4 with an hour lunch break and everybody drops some bombs and then we

have dinner and talk it's pretty

straightforward to Bank off what you were saying in time it'll come in time it'll come I feel like you need to lay

those those bricks those that Foundation first though and that's that's what that's that Grime that's what you're going through because it would I've

built companies where I have gone the short route the quick route to get that

quick Buck or to not invest in the foundation of that company and just try

to grow as quick as I could I guess I would say yeah and not invest in that in that lower level stuff and ultimately it

always comes back because you always got to address it essentially you know when you grow too fast you have Growing Pains

yeah you have growing pains and not that growing pains are bad I like I said I like I like going the slow rout me it's

been the knowing that everything I it's a consistency harosi says it all the

time consistency and he he made a whole video about this delayed gratification

if you can delay gratification and delayed getting paid for years you'll

make it a lot further than people who who get paid day one and it blow up day one I I think there's a comedian Matt R

11 years of comedian blew up on Tik Tok during Co 11 years doing it

prior barely making money and then I think he made $20 million during Co last

year and they call him overnight success delayed gratification so I think I think there's a lot of situations like that

where you can you got to you got to work through the hard times you got to deal

with a lot of different stuff and it's just you you benefit in the long run by building it from scratch and going

through the Pains of building it and doing it right and doing it right and failing forward I'd rather fail small

than fail big failing big hurts a lot more absolutely it hurts a lot more yeah I'll

test to that one I'll applaud that to podcasting even a little scenario I was I'm lucky enough to have

some I guess good people in my sphere you know and the ideal guest I want on

the podcast you know is super super wealthy you know and just those like those famous guests that you

want on your podcast you know for the reach and I was talking to somebody who's worth nine figures you know and

he's he's well known in podcasting as well and thinking that we have a

relationship together you know he's going to be a guest you know because I've I've learned things from him as well and he was like you aren't ready

for that qu caliber of guest yet yeah got to learn that first he was like you

go through it you get your bumps and bruises and then once you prove yourself that's when I'll come be a guest so and

I'm I'm not ready for guests like that you know I'm stumbling over my words I can't articulate perfectly like I'm

gonna jumble back and forth even with these edits that we're doing you know so I've still got to go through it and

build my Foundation up first before I can attract who I'm looking for at the

end you know 100% I I think that's very wise advice by your by your little Mentor

there very wise advice because man if you go back to episode one to probably

50 they're terrible it's all right I'm okay I'm okay with it you they're still there but they're they're probably

terrible but I I I like I think I've gotten significantly better now that I'm

ready for those High Caliber people I've had High Caliber people on even now but those High Caliber people they don't

they're not guaranteed to blow up your podcast even then and I I I think a lot of people though

they'll bait they'll bait like the like I hate those like drama podcasts or the the the

relationship podcast where they're always like baiting people to be out be outraged and get a reaction like man

this is just for me to learn I don't really care who listens yeah yeah I even thought about that too I was I was when

I was coming up with what I was going to talk about and everything like that I was like I could go the cheap route or get the view route

and be the controversial type you know because that's what gets views it's what gets eyeballs it's the same with news

you know if it be if it bleeds it leads and people aren't talking about the good stuff or how somebody you know that that

kind of stuff and I just that's not true to myself you know and that's not how I want to be so I'm going to take the

Value Route and do what I enjoy doing and then like you said grow who enjoys this as well and loves talking about

this kind of Realm and that's how we're going to grow yeah 100% it's a way to do it yeah what

are your what's your top way technique I guess I would say you might not have a

technique or so but what's your top two ways to acquire new clients I haven't

ran ads that's the other thing too I I'm probably I'm planning to run ads next year never I feel like I don't I don't

want to waste my money early on because I didn't have a foundation so I've I've been waiting to run ads for a while any

us are running ads I'm playing to run ads next year we've been running ads for our coaching and that's already been

yielding a lot of fruit already but I think ads ads is the way to do it if you

have the spend for it you can literally do amazing things which is AD revenue

and you can I mean if you're stuck in real estate run ads you'll get business

if you're stuck in plumbing get ads heroi I always laugh about this cuz I read I don't read a lot of books I read

Hero's first book and when I read the book I was like I knew exactly what he did and everybody's like no he never said what he did I'm

like no he he did say what he did you just have to read between lines and what he did was heroi was good at ads and

creating leads so he'd help gyms that couldn't produce leads and B ads he

would have them prepaid for their ads and then he wouldd bring in leads and that's that's his whole strategy that's literally what he does

now is it's uh not that he does it with his personal brand now but that's what he did with the business side of it it

was always it was always built through ads so people that already had a foundation in the marketplace whether

they have a physical location you just boost them up through ads and now you're hitting the right people that's it very

very easy way to grow your business as ads for coaching where are you sending

are you sending them to a landing page through the ad yeah so with coaching you always want

to Target the you always want the right people so you'll get a lot of people that come in through the ad that

necessarily Don't Fit Don't Fit your product service or price point so it's

always targeting the right people so we've we had our ads up and then we had

our our our ads was a optin just because information and then we had a

vssl and then it was to a call after that so we've had people

that so funny people will come in watch the the optin get to the vssl and then

go straight to the calendar and book and I'm like okay you're not the right person anyway because you didn't watch the vssl because the vssl separates

everybody else in if you finish the vssl I mean you finish the vssl and you're ready to schedule a call and then the

other thing too is like the vssl separates everybody else like it might not be the right fit for you so the vssl

kind of pushes it separates everybody's down the right path and then people that trickle out is where you get the you get

the the right leads that come through the right vssl do you have an offering for those

others or for the other clients come yeah we we we course push them to CRM

and I mean that's what the whole opin is for is that we'll offer them our dollar course we offer them the free land

investing checklist like we have cheap services and free services that still provide value that we can still give to

that person and the other thing people might not be ready to buy now but they

will in the future so like we a lot of people get introduced to our brand just to the ads themselves so once they get

introduced to the ad then they'll come back around and circle back through the ad again and then we get a lot of those people as

well because then now who you are because there Step of Discovery

happening when they opted it just thinking on this a little bit through that vsl have you thought about

having a dual vssl to where one is hey if you're making x amount in real estate

do this or if it's whatever it's it's about land if you've done x amount of deals do this if you've done x amount do

this or click here and then having a split vssl I thought about splitting vssl there's uh the person that that's

running our our funnel he's like you need to convert a handful before you start

switching and tweaking it too much because you don't you you don't have enough data points to know what to

fix also another little tip that I gained from Chandler saying now that

he's been in the education SP face he they did the testing and everything and they were sending everybody to a landing

page through running ads initially as soon as they swapped it to

their YouTube page or say your content or whatever

you're creating the most content on where you have the most value that you're giving out it went from a I think

a 30% click rate to like a 70% so it more than doubled doing that because

everybody's coming from YouTube at that point because he's giving away the information that everybody's seeking and then everybody's charging or he's

charging for the implementation on that aspect but

thought I'd Shar that little tip with you I have to do that the the YouTube the YouTube thing is it's crazy uh we're

we had a client blow up on Tik Tok he had about 30,000 followers on Tik Tok and he had

one video get last time I checked it was like six million views in like three weeks and like three

million of that was like in 48 hours that was crazy so we we helped his

we bu build his landing page and build an optin um from those analytics we had

last time I checked it's been going it's still been going so I haven't like after it goes crazy like the first day you're

like okay I'm not going to check this for a while you check like every other day because it's still going crazy but I

think I checked it probably about Sunday which has been about four or five days

since then we had 60,000 visitors with almost 6,000 optons so we're converting

like one and 10 to optin with their name phone number this is your media company I'm

I'm I gained that just a little bit ago but I was I had I was still thinking about your software company of a client

in that and then I was like why is he saying that okay that makes sense so your media company has done this yeah

yeah so we're helping like a lot of people they they're frontend sales they

know how to be in front of the camera they might know how to speak maybe they have coaching and students and all this stuff but they don't have the back end

figured out a lot of people I have

probably four or five high level coaches that have are big on podcasting they're

big on social media or some one social media they're really big on they're just

they're doing something somewhere and we're helping them with their back end whether it's their coaching products or their funnels or their a lot of that

backend stuff are just helping them kind of coordinate because a lot of people they don't have that figured out like once you start blowing up you like I

have all this traffic what do I do next and they don't know what to do so we help them kind of coordinate and control

that stuff through the CRM so that's where the CRM comes in like we're we're throwing in the CRM to kind of help

coordinate and control all the aspect because like social media traffic is a whole another it's a business it's a

whole another business so we're helping people with that is there a trick to that so and then the the other Adam we

put his YouTube Just underneath of his vid underneath of the optin he's went

from 80 followers to last time I checked almost

11,000 on YouTube just I I just put a little button you for join the

YouTube and what what what platform was that on uh I mean this is a Tik Tok so the

Tik Tok would lead to a website and then the website would lead to an optin and then underneath the optin was a little

YouTube button That Shook or whatever so from that little button he's gotten almost 11,000 subscribers underneath of

the optin so people people wouldn't even fill in the optin they would just go straight to the

YouTube that's what that tells you because we have more YouTube subscribers than we have the

optin I've heard that before is Tik tok's really good for gaining grabbing

the attention or grabbing that and then it's just a funnel to something else and you got you got to direct it

cuz like I've never I've never seen that many website views like for me like that many website views the most I ever heard

was I had a a big guy on Twitter and he does a whole newsletter he releases like

a whole newsletter once a week and he gets like 50,000 website visitors a month I'm like holy crap this is

crazy this guy blew up on Tik Tok he had 60,000 website visitors in a week and a

half I'm like this is nuts it's crazy holy

cow social media is very underrated so now it comes to the point

where like now that I've seen him blow up I know the foundation I have all I need is one video to go viral and it's

over literally over for everything that I do like my ghl agency I can raise the

price and I'll still get customers because it's not about your price point and what you do it's about who you are

and what content you produce on the other side so I I've had clients come in through the podcast they're ready to buy

just based off the podcast alone because I could have a one a one hour

conversation with that person but if I have a podcast with let me tell you

exactly what it is because I keep track of this stuff right now I have 16,000

minutes on the podcast right now which is 278 hours which is almost uh it's

over 11 and a half days of content so people can go not

even if they consume all 17 hours 177,000 minutes of it but they can go through some of it and then they're like

okay this guy's he's good that's somebody I want to work with I feel like I know him just because I've heard him

talk for hours and what's the one thing that builds relationship is communication so if you can communicate

indirectly with thousands of people on repeat with thousands of

hours you've laid the foundation and it sounds like that's what you're doing

for your your media clients as well yeah I'm I'm helping them lay the foundation

like a lot of them like they're they're they're not structured on the front end and then they I'll come show them what I

have and like dude you built all this I'm like yeah I built it all over the last three years doesn't happen overnight but I can help shortcut and

build what I have to this point because I already know what works and what doesn't so many people get that backwards I feel like nowadays they'll

just try to go viral and then they'll go through and then they'll build build their product and then they'll try to do

all this other stuff and then it just busts because you have to be ready when you go viral because if you if you go viral and you miss it oh you miss it bad

and you're you're like crying in the corner because you missed it bad yeah and like one thing that we're

able to help him like he was literally going viral we're making tweaks to his website as it was coming

in hey this is happening let's fix it right now hey this is happening we need to fix this right now hey this is

happening we need to fix this right now so we made like iterations like every hour on the hour just based off of the

traffic that was coming in and the feedback we're getting live from all the traffic coming

in that's immediate right there you know that that tells you that gives you the answer right then and there yeah exactly

so like it was literally crazy so like we've we went through like so many iterations when he was going viral and

we already had it set up before he even went viral so soon went viral okay we need to get our hat on let's get this

thing going hey let's let's monitor everything while it's coming in because it's going to slow down eventually but

we need to get this right right now do you know what you attest that going viral to or do you think it's is it was

I mean it I think it was the character I mean it what he did is uh he's doing a five acre

giveaway so we're providing the five acres so you give stuff away it's goes

back to the Mr Beast effect Mr Beast kind of blew up just by given I think I saw a video Mr Beast like the first

video first video sponsorship he did he's like oh we're going to give you $10,000 he's like I'm going to give it to somebody and I'm record it he's like

what is that going to work I'm like yeah and he gives it to like a homeless person on his first first sponsorship on

his video he gave it to a homeless person 10 grand so you think having an actual giveaway is what drove that it's

a giveaway big enough that it makes sense I've seen I talked to another guy and he's like I've been giving away land

for a while and I'm like well how much is it worth he's like well it's like 2 to 5 grand I'm like this one's probably worth like 50 to

[Music] 100 like I don't know I don't know I don't know if that was a driver it could

have been the character of the person doing the video too like the person doing the video he's very

outgoing so it might have been him doing it too like I don't know I can't say

what the factor was there's no there's no like exact science to social media It's a combination of a bunch of things

I actually was gonna ask about that that's that was something that I saw on your Twitter the land giveaway I think

it was like 60,000 people in like two weeks or something website visits and then you had to optin as well and you

gained like what 5,000 something yeah yeah we've been we it's right now it's almost 7,000 I checked it a little while

ago it was like six to 700 people opt in opted in then you use that data for your ads

you make an audience out of them and now they hit on Facebook and Instagram and Google and now now they're in the circle

so everything you learned from that how would you if somebody else came to you with a business and wanted to replicate

that and not go viral of course but what would what kind of foundation would you lay or what kind of what things or tips

would you give it's always it's always when you go to social media you always want to have the same thing facing

client facing every time so that way people get curious they'll click around in your social media they'll go to

Instagram they go to YouTube I can't I have I learned a new thing just by doing this and I I don't I'm not going to I'm

not going to say it on the the podcast but I'm G tell you afterwards I'll tell you afterwards but it's so new that I

like I don't want to spoil it it's too soon it's too soon to let it go okay but

this something that I do and I do it based off of because I I want to see whenever I go to people's Tik Tok or

Instagram I want to see like if they got everything coordinated and up and running and optimized and it's just

something I do because it's like my my media side of the brain going in like oh so I go to their if say on Tik Tok and

I'll go to the Tik Tok page what what link is there do they have their Instagram and YouTube connected if I go

to their Instagram or YouTube what links are there does it go to the same place what are the key what is the key driver

he might be pointing to right now so like Black Friday is coming up and I don't know when this episode would come

out but people might during Black Friday they might switch all their links to drive to something for Black Friday for

some type of one oneoff product to drive that traffic so what are you going to do

with the eyes and traffic at when you blow up do you have a product or service ready at any moment time to plug it in

that you're ready to go once it goes if you don't do you are you ready to fix it

and fix problems that come up when you don't and do you have a person on your team that can fix it so I'm I'm working

with another client right now he was on WordPress nobody on his team knows WordPress so I'm like okay you have

problems on your website and they've been there for a long time so now you have people going to 404 links just

because you have you don't know how to fix it and you don't have somebody that knows how to fix it so now you're just

you're losing people I don't know how much you're losing but you're losing and there's like no like you can't put a

number of the traffic that just skips away because they hit a four or four error oh I have I have a funny joke this

is for me so I was going through I had a demo on my platform um I was and I I

still do now but I'm the only one that messes with my my website just because I don't want to I don't like if somebody's

going to mess it up it's going to be me but I ate my words on this point so I was going through it recently and uh I

was going through the the demo and I hit the form and you always test test your

stuff so I was testing my stuff and I do it periodically just to make sure everything's working and I filled out a

form and it went nowhere and I'm like I threw my hat away I'm like I haven't touched this website in like nine months

everybody that's filled up form has gone to a 404 and I missed all this traffic

and no demos have been done and it's only my

fault it's funny how often are funny yeah how often are you looking at that data

though probably not as much as I should but one of the things is like if and

this is where like hindsight I should have double checked it but if I know I do it it's usually

done right in the most case if I do it I right because I I know

what I'm looking for and I'm looking for different errors or things I could tweak to make it better but man when you're

the person to blame like there's no one else to blame but you and I tell my I tell my team too I'm like look for stuff

like this because and like for instance I was I was with my team yesterday I'm like they're show me this website that

they did and I'm like okay that's wrong and go through it again make sure everything's right again because I don't

want this to happen like I did it so I like Learning lesson for them because like you got to you got to go you got to

double check triple check and make sure everything goes where you want it to go because if you have a hole in your

funnel it can be disastrous and there's so much too I

feel like that could be a bottleneck for that there's there's a lot of steps there's a lot of things and I feel like

people that haven't or aren't doing that daily you know and learning from that we'll make those mistakes oh yeah and

it's so tedious so small it's so small I was I was laughing this is another side one too so

I was talking to another client and he has like a Facebook group of like 30,000 people and I was like are you collecting

the names of the people that come in he's like yeah yeah I have Facebook and they I asked them the questions for

their name their number and email and I was like you know Facebook doesn't collect that he's like what like it

doesn't collect it I'm like no no like you have to you have to manually collect it or have a plugin collect it for you

and he's like oh man I missed out all these people that came in and then I'm like and then I had I test another guy

and he's like oh we manually take it I'm like you want to automate that we can I can help you automate that process where

you can you can collect that information and then I talk to another guy I told them the same thing it's one of my key

things like I'm always poking holes in in their in their system and they're like I've never even never even thought

to collect it and like okay this is something if you're if you're new starting a Facebook group startle

people's information whether you manually collect it or you use a plugin to collect it start collecting those names numbers and

emails because I always think of like a tollbridge if people come in and give me their name their name Anda their number

and email I'm gonna let them in but if they don't I'm still going to let them in because I want them to come into my my group but the versus side of it is

that I've been collecting people's names and emails on a automatically without

having to pull that or figure pull that in a different way through product Services I'm just collecting data

collecting data CLI them downa digital gold digital gold and your list is your

list man your list is very very important till the day you die and you can give that to your kids your list

because a lot of people don't change their number a lot of people don't change their email and if they do you start collecting multiple emails so I

have people they'll give me one email and then I'll collect it again when they buy a product or service and I got another email for them so I'm just

collecting emails giving it to yours that's so smart I did not think about that people

pay a lot of money for that list too yeah just be featured on it not just even giving it away but you sending

something out for them well I mean you can use that for targeting once you get ads up you can use that as your as your

audience so people that have touched you in some way they're already getting introd to your product Services just

because you already have their name number and email and Zuckerberg will take that and serve them your ads that's

good that's something I'm just now even getting into and learning now that I'm on I've dabbled in the software space

now and other online Industries I wish I would have collected

more emails I wish I would have grabbed more information from all the companies

and things that I've done over the years like I mean granted I have a few lists right now of you know a few probably

7500 or so but it'd be 30,000 if I really did it right you know and

actually aggregated that information but so I have a I have another story with

this so I saw um Bed Bath and Beyond just went out of business during Co overstock.com bought their IP which is

their domain their email list and other stuff that came with that and uh they

were emailing bath of the On's customers using bed bath Beyond's domain with

overstocks products is that legal it's legal I mean

you bought you own the IP bed bath Beyond's out of business so they they sold it for parts essentially so if some

other business buys their parts which it could be their email list their domain and all that stuff they can use that for

whatever they want actually that's funny you bring this up I don't know if I should probably tell this but nobody's going to be listening to this one

anyways this is early days so I'll go ahead and give out some game if anybody wants to do anything is go find old

business owners and they collect that information go buy that information from

them buy the you know the 200,000 clients that they they've had you know

those old businesses that you know I can't believe so many people just let businesses go because they they don't

understand that you know there's iida now and people will pay for that and everything but that's another story and

I digress but yeah go find old

businesses dated businesses that store that information or store some kind of

emails that's huge yeah it's very underrated very

underrated it's the asset that a lot of business owners don't even think it's an asset I used to not know about

it oh it's funny I learned a lot I learned a lot down this journey I think it helped

too because we were in the same realm at one point

and you being in another realm of course in another industry bringing those

tactics over to what you've done and I think that's attested to your success as well over the

years it's just it's been it's been a lot of information I've learned a lot from mentors I've learned a lot from

different business I just pay attention I try and pay attention to everything people people say and this is this is so

funny I I went to a uh think of like every Guru has like their intro webinar

and I'm like like every Guru that does an intro webinar they might give you

sauce but there's hidden higher level sauce that

is like said really fast and it might be

overlooked by 90% of the people and if you catch it it makes it

worthwhile so I did this with a guru out there and I knew most of the stuff he

was talking about and then he said something really quick and just skipped over the rest that was it got it I'm good Deuces

gave the information but didn't make it thought you skim over it yeah yeah so

everything that is like lightly skipped over is usually the juice um and a lot

of people they like bragging so if you get an opportunity just to even if you're there live in person or on stage

on stage they kind of control the ation a lot more but I think podcasting you get a lot more opportunity to get

organic flow because I think with onstage stuff they're kind of ready knowing they're they're going to speak

and what they're going to speak on but um if you catch somebody like in in a live conversation or a live podcast type

thing um you can catch that little nuanced phrase or term or something that

is could be huge that is like really overlooked most of the time yeah what have you gained what over the years

years knowing that now too to look for that what are some things that you've gained I think it's a skill set man like

I'll go to I'm not I'm not a book reader but like even with the hosi book I mentioned

earlier going through the whole book he never said what he did but I read it between the lines and I figured out what

he did so I think it's like a little hidden skill set that I have that I can go listen to a podcast and I'll get

something that necessarily is blatantly obvious but I'll catch

something that was just subtly mentioned and that that I think that

comes down to like knowing a lot a little bit about a lot of things because you can you can piece apart and break

apart like different conversations and I think I use that with podcasting too I active listen to dig into certain topics

that I want to know about you know sifting through the fluff yeah you have to you have to sift

through everybody every everybody on social media they they want to give you their their front facing self but

there's hidden layers that peek through behind that front facade that you can pick up

on just gotta pay attention

y so you do a lot of things outside of software of course

there's real estate investing [Music]

education Land Development affiliate marketing Mastermind lending I believe

yeah Media Company yeah yeah I saw that one email

marketing data sourcing

um what am I missing I don't know I forgot about I forgot about some of those things it's just funny

so everything you do how are you identifying these opportunities a lot of people a lot of

people don't know how to drive traffic so you find the people that are good at what they do and then you drive traffic

to them and take a piece so I don't I don't neily run the

lending business I just guide traffic um the data business I don't run that I just guide traffic um a lot of it is

just directing traic to somebody else and you can take credit for it but it's

just done in the background without your effort and you still get paid on it that's affiliate marketing

correct in a way but you can take there's the there's affiliate marketing

type link base for the you just guide traffic or you can take on internally hey I'm going to bring you on

internally and I'm going to take a portion of your business I'm actually glad you mentioned

that cuz I have a question on that end even because I was seeing I've been seeing this lately

where somebody doing something will then take somebody else's good idea bring them on as a partner essentially and

send it through or create a course or do something along those lines it's so smart yeah I mean a lot of people they a

they don't have the eyes or B they don't how to get don't know how to get them so if they have a valuable business and you already have the eyes why not bring it

in the house and just put them on the team and just facilitate the traffic whenever it comes

in a lot of people don't like to give away their business or a chunk of that at all um how are you pitching that

they're not the right partner a lot of people you got you got to show them the value of like hey I'll help your

business grow all you got to do is give me a portion of it and you pitch that

way there's a big guy on Twitter I just had him on my podcast that's all he does he has like seven businesses and all he

does is bring in the TR traffic cuz he has he has a big social media F on Twitter and he funnels all the traffic

to his subordinates and then they run the business it's like a mini private

Equity mini private equity and that's what hormozi does hosi brings his skill set and then he he acquires a portion of

equity through his skill set you bring your skill set to the

table and your skill set might be eyes it might be systems it might be sales it

might be whatever you can acquire portions of business just by bringing that to the table it might be your team it might be

it might be Capital might there the different versions of that is there anything you're looking at

right now to acquire or do the same thing that you've done previously a lot of it is like I I really don't it's not

like something I I openly push out but well I don't know once we get our fund

up we'll probably look to acquire more businesses but um it's more businesses that will help us do what we do in the

land space so it might be like note servicing it might be um Construction Company might be building companies

might be something to that effect where they can help us in the landside not necessarily towards like

random businesses yeah it's got to fit in your ecosystem it's got to fit my ecosystem

100% where I can feed it indirectly through what I do and then it just becomes a revenue

Loop yep that's it so some of us are lucky enough to

stumble upon gamechanging information that kind of aha moment when something

just like clicks for you what's been a recent moment for you

podcasting is probably the biggest one that I've had of foresight with that um

I never I I I'm very I'm very introverted I I hate like before this I

hated being in front of crowds I mean I hated speaking in front of class um when I was in high High School um it wasn't

really ex a muscle that I had I built it out of necessity and

forsite and it's proven to be probably one of the best things I've ever done to

this point because it it's yielded in every everything that I've done as a whole has

circled back to podcasting in some way that's good to know especially in my

situation yeah 100% like there's there's so many opportunities that have been presented

to me that I've taken or not taken because of

podcasting I think it also goes to show too because I study other people and I'm

not creating anything new you know um I copy a lot of people who are just

successful who I've learned from and I've noticed a lot of these Founders a

lot of the these people who have exited companies are have podcasts you know a

lot of these high net worth individuals have podcast and it's talking with other

people who have to podcast now it makes sense it makes sense yeah like I I mean I did it the same reason I noticed that

people that were successful create content people that are successful have podcasts people that are successful have service businesses people that are

successful are in real estate people that are successful have funds people that are successful have have um

Investments people that are successful have a book people that are successful have a podcast so all those things

that's all I'm doing everything I named if the path has already been laid

you just follow that you follow the footsteps and create it in your own Niche and then you just follow like you

just do it that is gamechanging information like

I hope anybody listening is writing that down that is so good I wish I had these conversations five years ago it's it's

simple too it's very very simple and it's coming down to paying attention to what people are doing and you can see

that visually on their social media I mean most people most people that are successful they're very plain spoken they they try not to trick you with

their words yes they're they're sales oriented because most people that are successful are

salese so are are you what do you going to do about

it what are you going to do about it all right it's time for our

confession segment okay for this we want to know the trade secret secret sauce as

you're mentioned before that higher level stuff that they tell that they skim over we want to know something that

you haven't told publicly So Daniel what's your confession sell everything on terms

you kind of mention you kind of alluded to it earlier um but so everything on terms you get a lot more value on the

end and everybody you create value in different ways where it can translate to

cash so if you don't need to get cash sell everything on terms give us an example a lot of land

investors they buy and sell everything for cash they buy for cash sell for cash buy for cash sell for cash cash you can

do that it's not the it's not a wrong way to do it there's not there's a lot there's not there's not a lot of wrong ways to

do stuff in business it's just a learning route so you can sell things for more and quickly on payments and we

kind alluded to earlier we found this out with land every property we sell is always seller or financed because banks

will not lend on land so if we become the bank and we facilitate the lending part of

transaction um while while it was booming we were selling stuff over for comps because we sell our finance we

sold it faster because we sell our finance and we just did the right marketing so so everything on terms so

as we wrap up what has you excited for the future time man time it makes excited

for the future I I still lean on that that thing I said a while ago where time

time is your greatest asset and if you know where you're going you can dig in deep and consistently produce and time

will do its thing uh time is the biggest multiplier so I know what I'm doing and how I'm doing it and it's just I'm

waiting for time to catch up anything you're working on right now

I'm working on starting a fund I think it's called the Texas land bank fund I think is what we're calling it but fund

should be coming out uh by the end of the year to raise capital for land deals uh will be a Deb will be a debt fund

we'll be investing in land deals that we're facilitating on our land business why are you creating a fund to

do more transactions you have the ability to you have the ability to

create the life you want over time and distance but if you leverage OPM which is other people's money you can amplify

that and create the life you want quicker so it's not a get-rich quick

scheme it's a get-rich definitely you'll get there eventually over time so we're

starting a fund we have a lot there's a lot of opportunity as the boomers are transitioning these businesses and all

these assets to the Next Generation just like everybody's like oh there's a huge transition of businesses there's a huge

transition of land most people that own land are elderly and they own it free and clear so they these a transfer it down to they usually transfer it down to

their family members or they sell it so we're trying to be position ourselves to

acquire as much land as possible and sell sell our finance it back to our people there's a big there's a lot of

like I think I saw in Arkansas Arkansas is the first state to legally take back land almost through like eminent domain

from a Chinese Corporation really because there's foreign entities coming in to steal our resources even to the

point where Saudi Arabia has Al alfha Farms which is very water abundant taking up and sourcing land and stealing

up all the water resources and shipping it back to Saudi Arabia so me in my middle my little land business has a

bigger opportunity to transition all that land and sell it back to our people that's good I didn't know it went that deep oh yeah it's it's deep it's deep

it's very it's very purposeful because there's so much land out here and there's a lot of people just buying it

for the wrong reasons so if we can buy it and seller finance it and the thing that what we do in especially landspace

is we buy unobtainable land whether it's too big and too expensive to buy we

break it down into the smaller pieces to people that want it can afford it and then we still have fin night phone

you'll track it up yep if people want to get into that where would they go to

don't you have an easier way to kind of look into that yeah you can text land to

21972 1842 or you can go to million dooll landmaster mind.com I didn't even

Shameless plug but I mean I wasn't even going for that just people that are interested and want to get into that so before we go talk to me about your book

real quick it's probably gonna come out next year it's definely GNA finish okay so nothing new do you have a name for it

yet or do you know what you're going to be do we already finished probably like 75% of it we just got to get edor to

edit it but I don't know what the name's going to be at essentially I don't I don't know what the name is going to be

at okay that's fine I'll just have it that'll give me excuse to that'll just give me another excuse

to have you on the podcast again yeah yeah yeah I I I'll do I'll definitely do

that again uh we didn't even cover like anything else it was like mostly software so I would love to come back on

again because the land stuff is where it's fun yeah we didn't even jump into that the time passed for a while I know

we didn't even jump into that we can get another one scheduled let's do it I'm done okay let's do it and then I'll just

have that for another I I'll push that out on something else as well but we'll end it up right here is there anything

else you want to go over you got any other value you want to share yeah if you're interested in putting some money in some land deals check us out just

text the number that 21097 28242 if you have any questions about anything you can literally text them and my my team

will assist in any answering of any question about anything whether it's about the

fund real estate software it all goes to one number check it out Daniel I really

appreciate you coming on today I know that anybody listening to this can take even just one little nugget from here

that you shared one and increase the revenue I hope so that's the point right

yeah again thank you I appreciate it no

problem oh

Ep 460: Land Investing & Building Multiple Streams of Income | Daniel Martinez | Business Confession Podcast

Daniel Esteban Martinez