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Jan. 4, 2023

Ep 318: How To Take Your Business Further With CRM With Daniel Martinez (Work At Home Rockstar Podcast)

Ep 318: How To Take Your Business Further With CRM With Daniel Martinez (Work At Home Rockstar Podcast)
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0:01 Hello, and welcome to today's episode of the work at home Rockstar podcast excited for today's guest. He's the CEO of hive mind and the host of Hive with us podcast. Very excited he is what he helps us he helps anyone in the real estate industry to automate their business, get more business. So excited to be rocking out today with Daniel Martinez. Hey, Daniel, are you ready to rock? 0:22 Let's rock Let's rock and roll. Awesome. 0:25 Well, we always start off on a good note here. So tell me a story of success in your business that we can be inspired by 0:31 success, my business, a lot of people they have like, personal personal wise and why they want to do for time freedom and family freedom and all that stuff. I really didn't know what my business why was and it wasn't the business. Why? Because you really have to be passionate about what you do. And on a good note, that's that's what you really want them to do. So one of my clients had a six figure month and I'm like, What in the world, and they're from spreadsheets and paperwork and all this stuff. So for them to accelerate the business to that level. I'm like, if I have one client that can do it, I can have 1000s, I can do it. So that's really kind of been my business why. And that's where I end on a good note where I'm really trying to help businesses accelerate their business, because a lot of people aren't using serums as a whole. So it's one of those things where we're trying to help businesses just do better and become better and be more efficient and get more business as a whole. 1:18 Yeah. And you know what we were talking just before this, I actually well, I've been in business for 15 years. And I recently just started using a CRM, I was using spreadsheets before, and it has improved quite a bit. So I don't think I think people sort of think that, oh, no, I can handle this with my spreadsheets. But I'm not, I'm not sure if it is effectively as you can with some sort of automated process. Right? 1:43 Yeah, 100%. And like I said, 80% of businesses, they don't even use it in the first five years, you're 15 years in and barely started using one now, it can really take your business to the next level, especially if you're a small local business solopreneur, if used to wearing all those hats, like there are certain hats that you can automate. So effectively use some of your Well, well, well, well timed points the day just to do this stuff. So you can definitely automate it and help and be more effective with your time. 2:12 Yep, totally. Totally true. And I mean, I think that that is the thing is that, like, it does take a while before you start to use it. And I think it ends up happening when you get too busy. Like I I got, I had too many things, too many plates spinning and there was too many, you know, leads out there that I was starting to get confused. And that's when I went to the CRM. But I think now in hindsight, I should have done that in the beginning. And then I wouldn't have gotten to that point, I was actually, you know, where leads were just disappearing, because I wasn't following up with them. Because they were in a spreadsheet somewhere that I just missed, right? 2:47 100% had, like, it's just one of those things, or a follow up is key at six, seven and 12 contacts is to convert that sale. And if you're not out there actually actively working, it's just gonna go somebody else and somebody else is gonna monetize that lead. And if you put precious dollars in time to nurture and get that lead in general, is wasting money. 3:06 Yeah, and depending on what your business is, but most of our businesses, I mean, someone who's ready to buy is ready to buy, they're looking for someone to buy from. And if you're not following up, you're right, they're following up with somebody else, or, you know, someone else is following up with them. So it's just a matter of like, you know, I guess there are probably some businesses where he, you know, they're not ready to buy in. But that doesn't make any, like any business, you're really looking for people that are ready, that are looking for you. And if you're not doing that follow up somebody else is. So now, with the good note comes a bad note, of course, that's one of the bad notes. But I'm wondering like, is there something specific that you could share with us that, you know, just didn't go as planned and something we can learn from? Yeah, 3:52 originally, my first business I went into was trucking. So I'm originally a truck driver used to load trucks, hand load trucks at some point. But one things I learned in business early on hypodontia, for about five years now, was that not all businesses should be run by you. There's businesses out there that don't have as much profit margins, or maybe not worth your time, depending on where you're at. And your entrepreneurship level. Like this is a this is a pivot start and pivot type thing. Most People Fail multiple businesses where they find one successful but the only thing about that is is that you only need to find one successful one, and you're pretty much set for life. So a lot a lot of times people will get stuck like I need to do this one thing, and sometimes doesn't work out, but that's where you need to pivot into something better, and see where the road takes you. So how did you know 4:41 that it wasn't for you? Like what if you just pushed through I guess, 4:44 oh, I took it. I mean, I did. I mean I did as well as things were like I literally took it to the I really couldn't anymore. And it stressed me out where I just couldn't do it. I couldn't do it physically anymore and a little drained all my fun. So I did that for two years. My first year is entrepreneurship or With trucking, and I gross $550,000 In two years, but I still lost 100,000. So don't laugh at me 5:10 for talking about the bad No, totally normal. 5:14 But like, it's one of those things where like, people, people never talk about their failures. And I'm really glad you even have the segment on here because, like, it's one of the, I'm not ashamed of not going to go into that lesson because it's pushed me to bigger and better things. And I've learned from my mistakes, and I wouldn't change my journey of how I got here. Because that's those are lessons I needed to get and grow past. 5:35 Yeah. Oh, man, I love talking about this too, because it is. I do find it funny when when you look back in time and think about the mistakes that you made, because they're all funny now, you know, but at the time, they were not funny. That's for sure. But yeah, I mean, it's funny that you say that you make $500,000. But lose 100,000 That is so normal, because people think, Oh, I'm making all this money, which means I must be successful. But if you're spending more than you're making, then there's something going on there. Right? And, you know, good, good on you for figuring it out. But I think that that's just it. I mean, there are lots of things you can do as an entrepreneur. And I think really, entrepreneurship is more of the mindset of it. Whether you're in this area, or this area, or this area. I mean, don't get married too much in that stuff. Because, you know, maybe there's something better for you, right? 6:31 Yeah, there's a million million ways to make a million dollars. Probably a billion can make a billion. Yeah. 100%. And that, like I said, and it's crazy as it seems. But there's so many ways to make money out here and don't get stuck in that one thing. And once you once your eyes are open to opportunity, you see opportunity around every corner. 6:52 And I think like if if I'm because I've done about well over 200 interviews now on this podcast, and like, the interesting thing that keeps on coming up, is it. It seems like we know intuitively whether we're on the right path or not, right? I mean, if you know, and I very rarely talked to somebody who thought they were like, everything was going great. And then turned out it wasn't the right way. They sort of have this gut feeling, you know that they're not on the right path. And they have this gut feeling when they are on the right path, right. 7:26 It's a, it's like intuition. And it gets better as you get older. I feel like older people have their they become wiser with age, but it comes with experience too. And like something's like there's a there's a thing, everybody wants to become an entrepreneur, the one thing that become entrepreneurs just start like 90% of people will never start a business. They may have the aspirations to but they're afraid or fearful, or they just won't do it. So if you just start you're separating yourself. And I always say this a lot, too. If you continue and you consistent, that's what separates you from everybody else, because most people will the fall off. And obviously this feels like entrepreneurship is it's a survival game. You survive long enough, you'll get there. 8:08 Yeah. And let's face it, too now, as opposed to 15 2050 100 years ago, getting started in a business is way easier, way less expensive. I mean, I think that's the thing is a lot of people think that oh, you know, I'm going to start a business, I'm going to invest, you know, hundreds of 1000s of dollars into a business and you know, maybe I might not get it back. They feel like it's too much of a risk. But nowadays, you can start a side hustle while you're working a full time job and grow that into a business, right 8:41 100% The this this Information Age has opened up so many doors to so many different ways to make money that weren't even known 30 years ago, just because phones weren't a thing, internet wasn't a thing. Like all these things are so new, it kind of opened up different avenues where you can really go into anything you want to and the information is out there readily on YouTube and podcasts and Google. 9:05 Yeah, it's just yeah, yep, no excuse nowadays, if you want to start a business, there's one out there for you. And like you said earlier, you know, start somewhere, buying something simple to just kind of get, because a lot of the principles that you learn as an entrepreneur are totally transferable to just about any business you could do. And that's the important part is to just get in there and do something, you know, inexpensive to start. And then once you start to get the hang of it, then you can start to look into something maybe there is a business that you want to buy. And you know, but before buying that business, why not start with something that doesn't cost a bunch of money first, right? 9:41 Well, here's I don't know if you know about this, this is when we're looking to buy businesses in 2023 is that most businesses 90% of businesses fail within the first few years of a new bit new new entrepreneurship venture but if you acquire an established business, you have a 90 day 90% success rate. 9:59 I did not know Oh, that's really good information interesting. 10:02 It's 100%. True. And for everybody looking to think about buying businesses, right now, the baby boomers are all retiring and passing away over till 2030. There's like, 7 million baby boomers retiring and 18% of those own businesses. Oh, wow. So there's gonna be a huge transfer of wealth over the next seven to 10 years, that you might be able to walk into a business and take over. Just because the kids might not want anything to do with their parents been a part of it their whole life. And that's something they might have been a plumber for 50 years. And that's, they don't want to be a plumber. Yeah, yeah, it's a business out there for sale right now. Guaranteed. 10:40 Yeah, it's brilliant. And I mean, like you say, if if the business is already successful, then the there isn't that much. I mean, you know, there is some vision, and you are gonna have to make some changes, I'm sure. But for the most part, that business has started dialed in already, right. And that, that first year of failures long on, right, 11:01 represent, the client basis is already there, it's already established business usually comes with employees that are already delegated to do their role. They've been in place for a long time, all these mom and pop businesses, they have five to 15 employees already, they're already established that if no one's there to take the reins, they're just gonna close it. 11:18 Yeah. So now. So now the goal is to start a nice, inexpensive business, build it up, make some money, go buy another business, that baby boomers retiring from, it's a great plan 11:30 100% If you make if you make that deal, let me know. I'm trying to 11:37 bring you back. Perfect. So now let's talk a little bit about practice makes perfect. And practice makes progress. So tell me a little bit about your like, Are you still learning? Are you still growing? What do you do? And what's your approach to practice? 11:50 I learn every day. And this is where I always I used to talk to this ice tells the truck drivers they hated the phytoene. This, they were like, I've still hired drivers and like I got 15 years of experience. And I'm like, like, though, he's like, No, I've been doing this 15 years like that, you know, like you've been doing the same thing over and over again, for 15 years, you only have one year of experience with 15 of the same rough kid year behind that. And they always get mad at me. Because I'm like, You never grew beyond that. You literally took this and you ran with it. And so everybody out there you always it's entrepreneurship is definitely a growing game. And you grow as you get wiser you grow with time you grow with experience, you grow and make sure you grow like up here, every year over year over year, like I've started tracking five years ago. Now I do software, real estate and thing. I don't know what I'll do in the next five years. I have no idea. But it's one of those things where I'm growing my knowledge I'm growing my into my niches I'm growing like all this stuff. There's, there's this quote was like if all you do we started today, like well, I learned all this stuff over time. You can't take this away, you might be to take my money, where my house cars like stuff away. But you can't take this away. I can always replicate it because I have the experience and knowledge to take it to the next level. And it's all up here. 13:07 Yeah, yeah. Hi, my name is Nicola Fong from mastering ascension. And I've been working with Tim Wilkinson and the creative crew agency for a number of years now. Tim is my go to guy for all things technology and his team have helped me to really create the platform that I need that represents my brand my message and connects me directly to my ideal clients. What I particularly love about him is before he starts to dive into the technology, he always makes sure that he understands what your global view is, what your ultimate goals are. So then that way, you're not wasting a lot of time back and forth. Switching around technology or platforms, he creates something from the get go that is scalable, which is highly, highly beneficial for any business. What I've experienced from Tim and his team is they're highly responsive, they are a wealth of information, and they're going to offer you the tools that you need to really make the mark that you want to make in the world. So that's my recommendation for Tim. He's awesome. You're gonna love every minute. You won't regret it. 14:11 Yeah, that's, that's awesome. Oh my god, I bet you that did piss off a few truckers. Yeah. Well, and that's the thing about entrepreneurship is it is it's always changing, it means you're never gonna have the same year twice. Right. And I, I guess that, you know, that just speaks to what kind of personality you are. I mean, if you're listening to this, and you like that change and you thrive on it, well then entrepreneurships for you, but if not, that's okay as well because every entrepreneur needs a solid workforce as well. So you know, there's something for everybody right? 14:44 Yeah, as crazy as it seems. But I heard this recently it was that businesses and forever businesses that blockbuster you think were all they were at the top of its game and they just fell off because they didn't adapt? So you always have to adapt to the ever changing times because if you don't, you're gonna be left behind. It's beautiful. 15:01 So let's talk about about getting fans. I mean, this is probably right up your alley, isn't it? So what's your approach to, you know, getting people that love what you're doing? 15:12 Number one is always be consistent. There's a lot that comes with that there's repetition. If you look at my, my first episodes, they probably all suck. And I'm okay with that. Because those I knew was the repetition thing to get one of the reps, you got to put in the time, you got to put in the hours. Those the thing I saw, like 10 out of 10,000 hours to become an expert, and somebody retweeted it, it's like, no, it's 10,000 iterations that make you an expert. It's not the hours that you put in, it's the different forms and twist that you put a put on itself, that make you better. And it's just, it's just putting in putting in the work, man, a lot, a lot of people in entrepreneurship, they expect fast money quick gains. And Patrick's you know, but it takes, it takes a lot of everything to get to where you want, like overnight success can take 10 to 15 years, sometimes, you know, it just takes time, you just got to put in the reps, and we leave for the wave to come. 16:10 Yeah, and that's just, I mean, people see the overnight success, and think that that's what happens. But really, it's just that's when things clicked for that person. But there was definitely years before that, of hard work, you know, to get to that point, right. 16:25 100% Like I said, every if you see an overnight success, good thing is there's probably like five years behind that, that they were hustling at their job or hustling, hustling by themselves in a dorm room, you know, there's all that hustle period that they had to work to get there that you never even saw. Though I used to be I used to be in wrestling in high school. And the one of the quotes, and this is a weird one. I don't know, you know where it's came from. But one of the quotes that they did one year was like champions are made when no one's watching. And if anybody from high school says that they're playing a bus that laughing but it's one of those things where like, you gotta you gotta do stuff, you got to do stuff alone, you got to do stuff for a long time by yourself. And then eventually, it comes to a point where now you can hire and take it to the next level. 17:10 Yeah, I think I heard similar quotes. And it's like, it's about character as well, too. Because that's the thing. I mean, you know, people are great when they're taking, you know, selfies of themselves given money to a homeless person. But yeah, they're not doing it because of the good of their heart. They they would they need that, that, that, that recognition for it, right? That's not what makes you successful in just about anything. What makes you successful is the things you do behind the closed doors, and how you act when you don't feel like it. Right. 17:40 100% it's a it's a mindset game that a lot of, and this is for everybody here like everybody, if you haven't cried in your entrepreneurship journey ain't made it yet. 17:52 Yeah, there's some pretty, pretty tough times, you know, things just don't go as planned. And I mean, it's just it is what it is. But it's, it's worth it, though. Like, I mean, you know, I think there was something else I was reading about, I think it was about parenthood, and how, you know, people with kids, you know, they, they, they have some pretty low points in their in their existence, but also, it comes with the big highs too. So you know, you if you if you don't have the big lows in your business, then you can't really experience the big highs as well, you know, so I don't know, I always think it's worth it. Because you know, when you do land something, when things do go your way, it's just so much more exciting than when you're kind of always on that even keel and really nothing's exciting and nothing's bad, right? 18:44 100% And it's just things are gonna go bad. I was this is a joke I make people that know me. I'm like, like, what date is the day ending and day, it's just another day that you can do about it. stuff doesn't go your way doesn't go your way that day. It's just another day. When tomorrow changes and some new day, you can start fresh. 19:07 Yeah, yeah. When something goes wrong for me, I'm like, Okay, well, there's, there's always like statistics and averages and stuff. So I'm like, Okay, well, that's the bad thing that supposed to happen today. So the rest of the day is gonna be great. I think that that's, you know, a lot of it is that mindset, because, you know, if you do let things get you down, then you're not going to come to the next appointment with the same type of enthusiasm and excitement, right? 19:31 And this, it's, you can be down, there's people that get put down and they never come back up. And it's the oppression hits and all that stuff hits and the mind starts going racing. And you got to let that stuff go. Because you can't win basketball. You gotta you gotta let stuff go. Let's go let that stuff go and just go on to the next next place. Next position, next sales call and go out and again. 19:54 Yeah, and so I'd like to ask you so is there any things that you do? like to get yourself out of that funk. When it happens. 20:03 Um, me, I'm naturally already ecstatic. I'm like a naturally happy person. My wife hates it. She's always like, she's the she's that she's, I'm always the optimist. She's the pessimist. Yeah. She's always like, Oh, it could be this this and I'm like, it is what it is. Yeah. It's part of the day to day. So like me, my wife and like complete opposites. But it's one of those things where like, nothing really gets me down. Like stuff goes bad. I'm like, okay, happens. People die every day. I feel I feel bad that it happened. But I mean, there's still tomorrow. 20:39 Yeah, there's always ways to see the silver lining, right. I think I think a lot of it, I mean, I like podcasts, I like I like, you know, something that you can listen to, that's going to bring you back up. And I think that one of the things about working from home to is that it can get a little bit lonely about because you know, you don't have the type of interaction with people that you might have in your workplace when you're, you know, constantly around them. So, you know, you do need ways to, you know, and maybe you need to make friends with Daniel here, because he's always excited about stuff, right? So have some people in your network that are, you know, happy people, right? 21:20 It's who you hang around. And this is where, like me, I have to, like, I have to make time to leave the house. Because if I don't do that, I'll never leave the house. And that's just who I am like, I'm a homebody. So I work from home. And whereas my partner, he's the front end sales guy, he goes belly to belly drill hole, drive two hours and be with the seller. And I'm like, That's not me. I'll sit home with the kids. Like, I enjoy my time I enjoy my time with spend time with the family, with the kids. But yes, I do have to work. At some instances, like right now they're in the next room playing Zoo. I'm like eating out because they get really loud. But over here, I'm over here working. And this is this is what I do is what I enjoy to do. As soon as it's called finishes, I can go to the next room and have lunch with them, you know, and that's, that's the joy of working from home that I really enjoy. And I hated like, one of the big reasons why I pivoted out of trucking left that I lost bunch of money. That was one of the big reasons, but I was away from home and I hated it. Yeah, we've known for days at a time. And it's like, what's the point? Like, if you're working 24/7? Why not work from home? Somewhere else on office or on the road? You know, it really takes it really takes a toll on your like, my it took a toll on my mental state, just because I'm like, I'm out here by myself on the road for 1012 hours a day. And it's just sucks. 22:34 Yeah. So let's talk about the instruments. So you know, we work from home, we use tools, what kinds of tools do you use? 22:42 That's, like, I try not to like be like a super pitch fest. But like I literally use hive mind like hive mind has literally changed my business, which is why like offering a service to a lot of my clients, because it's literally like taking me out of the business where I don't have to do this is what I do for this is what I do for my business, I do podcasts, like in what in what place is you working in your business is creating content, that's, that's what I do, I create content. So instead of actually working on the business, or in the business, I work to do my marketing for the business. And that's what I do. So it's kind of outsource and automated, a lot of my marketing, a lot of my follow up campaigns, they just go, I have outreach and people in place, like you get you can automate with people or systems. And you really get really good when you do both. And that's when you take your business to the next level. So like I said, I didn't start here, I was working an ad to make sure my team was trained to get to this point where I'm at now. But now it's just like, let me focus on things that's gonna bring in more customers, more clients, and I'll let my team handle everything on the back end that needs to get handled. And I really focus on what's really important. 23:53 Yeah, and that's, and that's really good advice, as well as get your team trained, get to them, get them to the point where they're running on their own, and then it's a matter of just that outreach. Right. And podcasts are a great way to get to get the word out because you get to meet people that have similar mindsets, right? 24:07 Yep. 100%. And it's just it's just cross cross on cross leveraging audiences, having new conversations, sharing new stories. Like I said, I like this, like this type of flow podcast just because it's something different. And this conversations that need to be had and heard this because like, if you're homebodies like us, you're not having these conversations lets you do it on purpose. 24:30 Yeah, yeah. Yeah, exactly. Yeah. So yeah, I mean, I totally recommend it of course, too. So now it is time for your guests solo. So tell me a little bit more about hive mind them. 24:40 So hive mind is a CRM, community and mastermind we teach and educate and help people automate and delegate their business with an email texting website warm basics to taking your business to the next level because most people are using spreadsheets and paper. If you're ready to go to that next step. This is where we can help you out. And to get out to the next step. We integrate with stripe, Google, my business texts, pay invoicing, anything you need. That's just stuff that you do with all these different tools. This can bring it all under one roof. So you're not spending so much money. Most of my clients have an average of seven hours per month, we have a podcast and YouTube channel user has over 1000 videos, podcasts has 2050 episodes, probably 260. By the time this releases 70, who knows. But it's just the opposite running out of content information, and hopefully creating more millionaires and taking your business to the next level. So we hope he can be one of those. 25:39 Right on. So now, you mentioned earlier that you were you're focused mostly on the real estate business. But this is not just for real estate agents, is it? 25:47 Oh 100%. So the CRM is the backbone of every business, its contacts, lead, nurture, conversions, sales reviews, all every every business, no matter what you do is follows that same parameters, so you can be applied to any business. So I have a lot of clients that do a lot of different things from podcasting, coaching, mentoring, and they do a lot of different type stuff, I have a bit of a car sales guy, like same thing, contacts, nurtured conversions and reviews as the same thing. So we help a lot of people a lot of different niches. But we specifically help real estate people just because they need a lot of help. And there's a lot of niches out there that need a lot of help in their business. And like I said, we're just here to help everybody in the real estate space. So if that's you, come check us out, have my serum, the IO and I have mines here have mental platforms. 26:33 So if if I'm in the if I'm listening to this, and I'm a real estate agent, what would be a good indication that I need your product right now? 26:42 Right now? Are you struggling making contacts? Are you struggling to get in leads as a whole? Are you struggling to close any deals? I mean, that's the biggest thing you need. You need to get contacts you need to get leads. And that is one of the things that is pivotal to your success. So if you're struggling with that, that's what we do. We help you bring in more leads to your business to convert and make more money, because that's the lifeblood of your business's leads. 27:07 Do you help them to do the conversion to do the sales process as 27:10 well? Um, we our system is mostly used for outreach. We do have other like tiers of service that if they want inbound leads brought to them will help facilitate that as well. 27:22 Right on right on. So how do we find out more? 27:25 I had mine And that hive mind CRM and I'll play platforms were like so we're just like content building so you can find us pretty easily. 27:35 Awesome. Right on. Well, thank you so much, Danny for rocking out with me today. There's been a lot of fun. Problem. Thank you, man. 27:40 Cool to the listeners. Make sure you subscribe, rate and comment. We'll see you next time with the work at home Rockstar podcast.

Daniel Esteban MartinezProfile Photo

Daniel Esteban Martinez

Host/ Ceo/ Speaker

I have been an entrepreneur since 2018. I come from a regular home just like most people. My dad worked on the roads in the Chicago area for over 30 years. He always taught me to work with my brain, instead of my body. Your body can only take so much abuse. I learned so much from my father. He always pushed me to work smarter and not harder.

I have owned and operated a trucking business for 2 years. I started learning real estate in 2019. Fell into the Data & Skiptracing business in 2020. My partner Anthony & I started Hivemind in 2021.

I have done a ton of different jobs coming up from painting, to door-to-door sales, telemarketing, truck driving, and loading trailers. What I learned most is that I want to stay in the digital business space. The leverage you can have delivering digital products to the marketplace can yield limitless possibilites.

I started The List Guys in 2020. It is a data and skiptracing service. We provide seller and buyers list nationwide. My clients have been getting great results and I am proud to help people killing it.

I started the Hive in 2021 with my partner Anthony Gaona. It is a real estate and business mastermind. It also comes with a all in one CRM, that can host unlimited websites and users.

Starting the Hivemind has been an amazing journey so far. Seeing one of our users make his 6 figure month in June 2021 leveraging our software, I know there will be plenty more to come!