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Sept. 8, 2022

Ep 229: Prosperity Perspective With Liam Leanord- Let Go, Automate, and Delegate

Ep 229: Prosperity Perspective With Liam Leanord- Let Go, Automate, and Delegate
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0:01 Welcome to the prosperity perspective by DMO a conversation about how successful business owners invest their hard earned money to preserve their wealth, and what they might have done differently in hindsight. 0:13 Thanks for joining us today, guys. Today we are joined by Daniel Martinez. And he is ready to share with us a lot of his insights and thoughts on how to live a successful and enrich life and so excited for him to share. So, Daniel, do you mind introducing yourself to the audience? 0:32 Sure, sure. So I'm entrepreneur for four years, originally, was a truck driver actually started a trucking company. And it was my first endeavor in entrepreneurship. trucking company eventually pivoted into software and real estate, and data. And that's where I kind of am I wrong now. But it's been an interesting journey, started a podcast and kind of go a lot, a lot of different directions, and like to contribute back to the community, because I'm a product of software. So are not a problem a product of podcasting should I say? So I'll get back to the community now that kind of kind of kind of contribute in my own way. So it's kind of my own way of giving back to the community. 1:12 How did you get into software data, etc. 1:15 You've I fell into me personally, because I'm originally a truck drivers like Truck Drivers Software data does. Doesn't seem like a normal path. But opportunity when you get out from working a job. And I'm sure many of the listeners have done that already. Opportunity represents presents itself in front of you and a lot of different ways. And sometimes you need a pivot. So I ended up pivoting into real estate, and then software opportunity presented itself in front of me. So now we're doing software, real estate, and then data. So it's kind of one of those things where you're kind of in already in that path and stuff just appears in front of you. And you don't really know where you're going to end up. 1:51 How did what was the thought process of the framework for you getting into real estate? 1:57 It was out of necessity, man, desperation, desperation. I learned a lot in business my first two years. And it was that all there's not all good, profitable businesses, and not all good. Not all good and profitable, businesses shouldn't be run by me. And that was a lesson I learned. So it was one of those things where I was I still like, I enjoyed being an entrepreneur, but my business my first business that I went down wasn't necessarily a truffle as I wanted it to be. So I had to pivot and something else. 2:29 Nice, and it gets what Where does your passion take you today? A lot of different things you're working on. 2:36 Um, a lot of it. I think my my really passion right now is just podcasting. I like giving back to the community. I like doing stuff like this, just informing people that there's there's freedom and potentially you light at the end of the tunnel, no matter where you're struggling, currently, whether you're in business or not. 2:55 Nice, and how does it feel you started podcasting? How do you make podcasting, you know, viable to support the family. 3:05 Um, it's more of this more of a passion project, man. It's, it's giving back giving back to, to people that wants to learn and learn about business and real estate and all that type of things. It's more of a passion project for me is that really, I hope it brings money in the future, but it's more of a passion project. I'm sure we get paid money off it residuals, often to the businesses and all the stuff we do, but it's one of those things we're like, everybody, when I first started business, I really didn't have any mentors or things I did at that time to kind of help me through my business endeavor, and mentorship and learning and listen to people that have been through yours, through the steps you've already planning to go to where you're going through at that moment, can really help shortcut a lot of those struggles that you might face. 3:51 Nice. So diving into our main question, right? Once you reach that point of profitability and cash flow, and you have money coming in, you know, what was the strategic framework that you used in terms of, you know, where to allocate it, where to put it, and how did you choose? You know what to do? 4:09 I'm crazy. Like most entrepreneurs, I bet on myself, and you put it back in marketing, and a lot of people it's not a wrong thing to do. And like I'm still like, even now like I put myself on like a base salary, or like, I don't even make that much but everything's going back into the machine. And machine just produces more money. And so it's one of those things where like, money is just something you need monthly to live off of and everything else you just put it right back into marketing. I had a podcast guest host gasp me this last maybe two or three days ago and he's like, What would you do if you had a million dollars? What would you put it out put it in marketing because I know I can have the ability and knowledge to make more. So it's one of the things I'm just gonna I'm gonna bet on myself a bit in marketing. 4:50 I do you know, at what point marketing reaches a level where you know, the returns aren't necessarily there and a shift into investing in something else you're doing Part of the business, you know, makes more sense? 5:03 That's a hard question. And I think it's gonna vary for individual based on their business and ROI, and all that stuff. And it's a very viable question. So like, sometimes passive income is better than earned income, because you might not have to work physically work for it. And it's one of those things where I do real estate too. So I'm like, I can always, like everybody's always trying to put it in real estate. So I'm in the business for you put it in real estate. So it's one of those things where like, I'm really in the right niche to allocate those funds. So I just put it back into what I'm already doing. So for me, it's a no brainer for other people might be a struggle to where to put it. And that's the short answer. 5:46 So as you're looking at, let's say, you've got an incremental dollar that's coming in, and you do you put it in marketing versus real estate, how do you determine which one gets the dollar? 5:58 Right now everything's goes into marketing, because marketing produces more real estate, because I'm marketing towards real estate. So we just put it into marketing and marketing produces real estate dollars and real estate itself. So for me, that's an easy question. But for other people might be a struggle, because they might know they're, they might, they might have a different business or business model, where they might need to allocate other funds into rental properties, and maybe stock market into getting dividends and cash in the crypto and all that other stuff. So they might have other other things to put it into. But me I was just gonna put it into real estate, I don't think I'll ever change. 6:34 When you say you're gonna put it into real estate. I mean, your business is in the business of real estate. And that's where you're investing. 6:42 Yes, that's exactly it. So I do a lot of I do I do different businesses, I do real estate itself as I'm trying to get a man working on a deal right now to build a storage complex. So I do physical real estate, I do land deals for you buy and sell land. i We do software, we have software company where we help businesses automate their business, a software company. And then I have data business where we provide leads to people that do marketing, like in real estate to get more real estate transactions. So that kind of circles into each other where it snowballs, where I have three different businesses, but they're all around the same niche. 7:21 Which one drives more kind of value. 7:26 Um, I mean, real estate, the real estate business, of course, is going to drive value, the software brings us more real estate, because people are doing using the software to do real estate. So it brings us more real estate. So it all coincides with each other. And then if they need the tools to get more real estate, they use the data company in the software company, which brings us more real estate. So it's kind of like a my left hand feeds the right hand, which goes in my back pocket, and everything kind of self services each other. 7:58 You find that one client uses multiple services for you then? 8:03 Yeah, 100%, I have I have clients that use two, three services. And we're working on the real estate side with them with the transaction. So they might be working on all three sides of my businesses in some way. So I'm making money from the start to the middle to the app, in some cases, 8:18 what's the what's the primary entry point for these guys into your business. 8:23 So it depends what you're trying to do. So everybody, if everybody's listening and wanting to real estate, it's just marketing, every business no matter what business niche you're in, you should be a marketing company. So you need to acquire leads, convert those leads to convert into dollars, which pays your employees pays yourself. And you put some of that money back into marketing to convert more leads for US dollars and circles right back into the system again. So you always have to have that process in place. So my software company helps people automate their marketing, marketing in general. So most businesses use an average of 20 different over like 25 different systems just to operate their business. So what's the system it can be texting platform, website platform, it could be their their phone, email, Zapier, they might have a payment processor, they might have Excel spreadsheets they use they might have all these different things that kind of are out there that they use, but don't talk to each other. So what my split my software does, is it kind of brings everything in house together. That way they communicate and anything that isn't in house can be connected to it that way it communicates in some fashion is shorter. 9:32 So is it a effectively a CRM type system? Marketing? Yeah, 9:36 it's a marketing CRM. That's what it is, but it does a lot more stuff than than just a regular CRM because we do invoicing websites texting, emailing back end automations with that, and then we hook up with Zapier as well. We have mobile apps on all platforms, and then it kind of kind of interconnects your thing. So we've had we have over 300 clients right now. 12 of them have had six figure months or more. So we're at 4% of our clients have made over 100 camera. 10:07 Very cool. What's the most exciting thing that you're working on today and like get you excited when you wake up? 10:16 I think it's, it's, it's the power of influence man, helping people make more money, I think if because it's having the ability to impact more people that younger than you'll ever speak to. So the business I'm in, I really enjoyed doing it because I help people make more money, which impacts their employees, their potential clients, the people, they service, their families, and it goes on infinitely. And it really brings in an internal joy for me to help people make more money. 10:42 Is there a certain area that helping them give you you know, bigger boost, 10:48 it's freeing up their time, it's freeing up time, everybody, everybody thinks they need their, their solopreneur, I control everything. And it's only going to be done by me because I'm the best that's going to do this thing. And it's one of those things where if you can outsource and automate, you can really let go of those things and really have the freedom to do what you want and enjoy life versus actually working. 11:10 If you were gonna give advice to you know, an entrepreneur, who is, you know, growing their company getting to that point of profitability, you know, what, what would the one or two things be that you would leave them, 11:23 let go, outsource and hire a lot of people, they get stuck in that this small business mindset of I, I'm the best person to do this job, and I'm not going to let it go. There's things that there's a quote by Rockefeller, says, I'd rather have 101% of 100 people's efforts than 100% of mine. So it's letting go of that responsibility and being okay with letting them mess up, it might cost you some money and might cost you some dollars might cost you a client, backup your employees, let your employees mess up, let them let them grow. And let them give them the power to grow into a position where they they have the confidence to do better. paying them accordingly to 12:11 how do you manage that as a, you know, an entrepreneur who's just reaching that point, right? Do you invest in the people first to outsource? Do you invest in marketing? Do you invest in technology, kind of how do you how do you frame that? 12:25 I think I think you do systems first because some, my whole thing is automate before you delegate, because you might not have to delegate it at all. So if you can automate the whole position, I was on a call this morning. And they're like, Oh, I'm gonna, they I had their assistant on the call, and they're gonna do this, this, this, and I created a system where she wasn't even needed. And like, I'm sorry, you're fired. And they're like joking around the guy, you're fired, like, it's one of those things where like, you might not have to put that person in that position, if you can automate that whole process, where you only need to put people where people are needed versus where you might think they aren't needed. So it's making sure and systems are always going to work better than people because people are flawed, they mess up. Stuff happens. So if it's a process that can be automated, find a way to automate it and let that, let that thing go. And then once you have majority of your of your process, automated, put people in to fill spaces where you need people physically. And that's how you have the ability to grow and scale because you can always scale automation, and then people can just hire more people as you grow. 13:29 What was the biggest resource for you in transitioning into, you know, entrepreneurship and being successful? In your current companies? Right, obviously, some of it, you said was necessitated, and some of it was the opportunity right in front of you. But as you've evolved and develop, what do you think has been the, the thing that's been most impactful for your success? 13:51 time freedom is is priceless, like, controlling my, my output. And it's, it's priceless, because you actually get to live life versus just be here. And like, when you're an employee, you're just stuck in the I think solopreneurs kind of fall under this sometimes, too, is they're kind of stuck in that cog. And they can't get out and they're still like, I need to work more hours to make more money and like, no, no, no, you need systems and people to outsource then enjoy the freedom of living life versus actually participating fully and not actually living it. What At what point 14:28 did you realize the impact or importance of time freedom for you? 14:33 Man, I actually this is a crazy story too. But I actually went into entrepreneurship to spend more time with my kids. So I actually quit my job with my wife had my first child and I have been to work ever since I haven't worked for anybody else. So it's one of those things where like, I wanted to go down the entrepreneurship path to have time freedom and it wasn't necessarily about the money. It was more of the freedom you can do with it. So like, I go on, I just came back from a family vacation with my family. Family, our brother's like, I gotta get two weeks off, or I only have these two weeks off, and I can't do anything else for the next six months. And I'm like, Yeah, I'll be there. And I'm like, Okay, there's no, there's no time restraint. Like, my wife's like, can we go here on the way back and we can't let go? Don't matter to me. That's one of the things we have, you have the freedom and ability to do what you want, when you want to, without having an Ask having to ask anybody for permission. 15:24 So how did you decide that that 15:25 was important to make that decision for you? Right? Like, was there some catalysts that came up that said, like, you know, hey, I want to make sure that this is, you know, how I live my life? 15:36 Yes, 100%. And I think you have to find your why 100%. So for me, my dad was, was a provider. A lot of people's dads that are that grew up in the 70s and 80s. Were providers, they just weren't, they were hard working. So my dad was an immigrant. And he worked tons and tons of hours. And I missed my relationship with my father, because he worked so much. So I wanted to find a work life balance, because I wanted to spend some more time with my kids in my dad's building. So it was more of a more of an internal battle that I've had. And I wanted to make that decision when I did have kids. So I found a wife was pregnant, I kind of went down that path. And I was kind of creating that life, I wanted to live based off the life I grew up in. And no shade to my dad, my dad was a provider took care of us. It was just one of the things that he would work, can you eat sleep, and that was his life for 30 years. So 16:35 are there any other thoughts or nuggets that resonate with you that you want to share with the audience that we haven't covered yet? 16:42 Yes, I'm automating for delegate, as it's one of my I made that one up. And the other one is your build, you build your own infamy off the content you produce. And I say that because a lot of people I've seen it before, if you start producing content and start providing information to the world, the world reciprocates and prevents them, like substantiates infamy towards you. So if you want to be infamous, and create a legacy that lives beyond you, you start producing content, that's the best thing I can tell you. 17:17 What sort of context and content is important to create that infamy. 17:22 Um, I don't think it matters what type of content, there's producers, and there's consumers, if you're a producer, you put yourself on that side of the producing side, if you're a consumer, that's just 99% of the population, you're just a consumer. So once you start producing doesn't matter what you produce. And a lot of people think, oh, it's not perfect. It doesn't have to be perfect. As long as you're producing, you're separating yourself from everybody else who consumes and you produce and make the world a better place by producing content. 17:49 Nice. If the listeners want to connect back with you, Daniel, what's the best way for them to do that? 17:56 Sure. We have a public Facebook group pipeline CRO on Facebook, we actually have a we also do like a real estate course too, for $1. If you want to learn how to make six, six figures on one deal in real estate, you can text us at 210-972-1842 Just six keyword course CLU, RSC, and check out our free Facebook group. We brought a lot of value there. And on our other channels, were headline CRM on all channels. any social media platform out there, we're on it producing content checks out headlines here. 18:26 Awesome, Daniel. Appreciate the time today. 18:29 No problem. Thank you. 18:32 Thank you for joining us today on the prosperity perspective. If you'd like to subscribe to our podcast please head over to the prosperity where you can hear from other successful business owners on their approach to investments. On our website, you'll be able to learn more about how BMO capital currently helps other business owners like yourself, diversify their investments and grow their wealth. 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Daniel Esteban MartinezProfile Photo

Daniel Esteban Martinez

Host/ Ceo/ Speaker

I have been an entrepreneur since 2018. I come from a regular home just like most people. My dad worked on the roads in the Chicago area for over 30 years. He always taught me to work with my brain, instead of my body. Your body can only take so much abuse. I learned so much from my father. He always pushed me to work smarter and not harder.

I have owned and operated a trucking business for 2 years. I started learning real estate in 2019. Fell into the Data & Skiptracing business in 2020. My partner Anthony & I started Hivemind in 2021.

I have done a ton of different jobs coming up from painting, to door-to-door sales, telemarketing, truck driving, and loading trailers. What I learned most is that I want to stay in the digital business space. The leverage you can have delivering digital products to the marketplace can yield limitless possibilites.

I started The List Guys in 2020. It is a data and skiptracing service. We provide seller and buyers list nationwide. My clients have been getting great results and I am proud to help people killing it.

I started the Hive in 2021 with my partner Anthony Gaona. It is a real estate and business mastermind. It also comes with a all in one CRM, that can host unlimited websites and users.

Starting the Hivemind has been an amazing journey so far. Seeing one of our users make his 6 figure month in June 2021 leveraging our software, I know there will be plenty more to come!