Ep 135- Gems Podcast: Business Automation with Daniel Martinez

Transcript

welcome back to another episode here on

gems podcast i am your host genesis

amaris kemp and with me today is daniel

martinez and here's a bit about daniel

he's been an entrepreneur since 2018

he's come from a regular home just like

most people his dad worked on the roads

in the chicago area for over 30 years

and he always taught him to work with

his brain instead of his body he owned

and operated a trucking business for two

years he started learning real estate in

2019 fell into the data and skipped

tracing business in 2020 and his partner

anthony and him started hive mind in

2021 he's done a ton of different jobs

coming from painting door door sales

telemarketing

truck driving and loading trailers and

etc and all of that has

led him to where he is now which is

leveraging you can have delivering

digital products to the marketplace and

it can yield you limitless possibilities

and without further ado let's welcome

daniel martinez to the podcast

thank you thank you i appreciate you

having me on here

my pleasure daniel and today we're going

to talk about all things business

automation and why is it important to

really

have that automation in your business so

you don't have to do as much work and

everything can work together like a

well-oiled machine

um it's extremely important for

entrepreneurs because

a lot of when you when you start a

business you're wearing a lot of hats

and it's important to utilize your time

wisely that's the most important asset

you have

so um

what hidebind does is it utilizes and

combines a lot of different systems out

there to

accelerate your marketing efforts so our

whole thing is to

automate before you delegate because you

might have to you might not have to

delegate at all

saying you could do a lot more with the

help you do have so

the whole thing is is that you you can

automate a lot of your your backend

front-end processes your tasks

sops

um just nurturing needs as a whole

follow-up using hivemind and it'll help

you convert and

get more clients as a whole

with with less effort which is the goal

awesome so definitely a way to work

smarter and not necessarily harder and

with your automation

do you all use a

ai artificial intelligence rpa robotic

processing automation

and how did you come across

with building hive mind what did that

look like behind the scenes

um we use conditional logic so you can

input special characters where people

reply to certain keywords or phrases uh

yes no answers and you can build auto

responses off of that or you can just do

simple time campaigns based by day weeks

or months whatever that looks like in

your business and you can incorporate uh

emails rvms text voicemails uh we

integrate with zapier so you can

really coordinate a lot of different

things together um through xabir so

zapier's like the bridge that connects

to everything else so if you want to

kind of tie mine to your gmail or hide

mine to whatever app or service you're

using that work doesn't we don't have it

set inside of it you can connect it

there and use it cohesively together

so whenever someone thinks about hive's

mind and they think about

oh maybe i should try hivemind what sets

you apart versus your competitors and

why

um i would say our first thing is our

customer service we provide a lot of

customer service and on our side if you

have some questions you can text us and

we'll usually respond i have a full

staff uh six days a week we are off

sundays

and uh yeah we're just we're here to

help our our uh clients succeed and we

really want them to make more money as a

whole so we really want you to

accelerate your business

we've already seen it happen with

multiple clients and we've seen them

hit huge numbers and huge revenue

streams just by

coordinating and using

not all the features just some of the

features it's crazy so like the one

thing is like some people

not everybody's

able or

uh understands how to use like uh not

necessarily complicated software but

some people aren't they're not tech

savvy i mean there's there's some

neanderthals out there it's okay we come

across every once in a while but you can

use whatever you whatever that one thing

you need in your business you can use

that one thing and it works well but if

you're high tech because there's the

other side of the people would be like

yeah i want to do this this and this and

build out this and build up this and oh

yeah i should have an idea let me do

this too i know there's those people too

this is for you because it's just one of

those things where like you get

different ideas like i've automated i

have run a couple of my businesses

through the software and whenever i want

to like hey let me automate this part i

already know how to use this i'll go

create it and

your business should always be adapting

and you should always be utilizing new

um new strategies because your marketing

should change every once in a while just

to kind of adapt to new things

nice and so whenever you think about

where you are currently right now in

your business what were some of the

start ugly moments that you guys had to

endure early on when you were launching

your business and what did that look

like for you

because i think it's very important to

talk about those star ugly moments

because sometimes when people

leave a corporate job and they go into

entrepreneurship full time they realize

that they are the one person that's in

their business up until they get to the

point where it makes sense to really

outsource and scale up effectively 100

that's a great question so

i recommend don't do what i did because

it's harder it's harder but um

some people ease into it where they'll

they'll start a side hustle where they

can work after hours on the weekends

whenever they don't work to kind of

transition that point i did the crazy

thing and i quit my job and never went

back which is not all right i recommend

but you can do that just know it's all

on you

sometimes when you gamble on yourself

you put yourself in a position to excel

if you're that type of personality we're

like yeah i know i can do this i just

need to understand

they call it um steve harvey he says

that entrepreneurship is like jumping

off a cliff with no parachute and hoping

one will

appear that's kind of how it is

you got you gotta you gotta sometimes

know and trust yourself that you'll

figure it out and it's it's it's good to

have uh reserve money of course it's

good to have a side hustle to bring in

other income it's going to have multiple

strategic income

all that is unnecessary and it helps but

you can't jump out there and do it

yourself you can jump out there and and

do it while you're working your job i

work with some of my clients still have

their 9-5 using the software to automate

their their their side hustle and their

side business to still create revenue

other stuff than five until they're

ready to quit uh one of my clients he's

crazy he just he's been doing really

good in real estate for like a year year

and a half and his zeta six pair appeals

a high corporate job too is making six

figures as corporate he just quit this

month and he was he was making probably

250 of 300k a year you know juggling the

nine to five and the animal side hustle

slash business

so and he just quit recently so

there's different um there's different

uh breaking points for everybody in

their personal life and it's all depends

on how what your expenses like what do

you what are your expenses so

when you come to entrepreneurship

understand that you need to

cut back that way you can produce more

because when you're first starting a

business sometimes you reinvest some of

that money back into the business

in itself for

a year or two you might not get you

might not make as much as you want just

because you're trying to build a

business

and what a lot of early entrepreneurs do

is they'll actually

oh i'm making big money and they'll

spend it on themselves but they're

taking away from their future business

by growing their business whereas you

can use that to hire employees and

accelerate and amplify your business

through multiplication versus yourself

and everybody should strive not

everybody but it's not for

entrepreneurship isn't for everybody

i'll say that too

it's not for everybody like i said we're

the we're the crazy ones that do things

that normal people wouldn't think of so

if you're crazy one like me you can join

join us in entrepreneurship

not really crazy i like to say out of

box thinkers because you think outside

of the box and you kind of really create

your own lane for you to drive in um

just to know that you're going to be

hungry enough to chase after your dreams

but then you're also going to put in the

work to make sure that those dreams turn

into realities and i know that you have

a partner anthony so when anthony and

you started the company

did he come in um a hundred percent or

was he working a job while building hive

mind on the side with you and what did

that dynamic look like

pretty much all my partners are

entrepreneurs so we're in the business

um there's there's a book called

attraction i'm not a book person at all

by no means but i did read this book so

traction is is a book that states that

everybody has their skills and there's a

visionary and an integrator a visionary

always needs an integrator an integrator

always use a visionary in some in some

cases just because

not you might not have all the tools

to run your own business

by yourself and that's okay

that's why you always part it's always

important to partner and fill in the

gaps wherever you're lacking

so the book covers like if you're a

visionary you can either hire a partner

integrator and integrate what is an

integrator an integrator is the person

that actually

make things happen in the background um

towards your goal so if you have the

vision and the goal and the process you

can tell it's your integrator integrator

completes and

manages the process as far as the

the

the back end business so perfect example

of this is wozniak and steve jobs steve

jobs visionary wozniak was the

integrator and that's how they built

apple that's how apple started so

there's always in most big businesses

there's always that that duo dynamic

that makes the business work

you can always find that partner or

hire that partner to help you make sure

you facilitate that part of the business

because

me i'm okay at sales though my partner's

way better sales why would i do sales

i'm better at software and he sucks at

software so why why would he do stuff on

that so the whole the whole point of

entrepreneurship is that everybody's

like oh get better at things you lack at

no you get you do what you love and know

what to do and you fill in the gaps with

stuff you don't know how to do because

it may take you years to protect that

system and there's already a person

or something out there that can you can

utilize or put in position that can

excel in their in their position

so it's always more finding

who's the perfect partner that fills the

gaps that you can't fulfill

yeah and that's powerfully stated

because i always tell people you should

really focus on your zone of genius and

really own in on it and

don't worry about struggling in your

weaknesses because that's an area that

you get outsourced so you can allow

somebody who is a genius in that area to

come alongside with you to really build

those partnerships to take you a lot

further and faster and then whenever you

think about business automation daniel

what are some key things that somebody

should

look at automating whenever they are

first starting out in their business and

why do you feel like they're important

that's a great question so

every business is a marketing business

no matter what business your niche

you're in you're a marketing business

because if you don't have clients you

cannot make money

so number one you're always a marketing

business well what does marketing look

like it could be google facebook ads it

could be

texting emailing clients it could be uh

mail the junk mail you see in the in the

in the

in the mailbox you know there's so many

different forms of marketing tv

billboards radio

tons of them there's tons of different

marketing techniques

you need to find where your customers

are you need to figure out how to market

to them to come to get in more clients

most probably most businesses starting

off is they don't have enough potential

clientele they're lacking in the

marketing side and that's why they never

get off the ground when you have an

influx of potential clients and

clientele that's where you can really

position yourself hey i need to i need i

need uh

i might need a sales person to close

these people because i'm better at the

back end

well if i'm better at sales i might be

somebody in the back end to actually

fulfill these orders so you can kind of

kind of know where you're at once you

start with marketing

with real estate we call it it's a it's

like a paradox of if you if you trip

over if you get enough leads coming into

you're going to find a real estate

transaction you're going to find a real

estate deal just because there's so many

deals coming at you when you have the

marketing in

in sync and in the right direction where

people are coming to you

100

okay so two tips there so marketing so

don't skimp on marketing that's a way to

automate your business and then to know

who your client is which is also your

ideal avatar so you can make sure that

you are targeting the right group of

people so you're not wasting time or

money so i like that you talked about

those

those two as um with automation and then

when some people think of the word

automation i know some people are like

oh a bot or

i don't want to be talking to a bot or i

don't want to have to press one press

two press three how can you make the

automation more personable where

somebody feels like they actually have a

connection to the business

great great so one thing we do with our

clients is

whenever a new lead comes in i actually

send them a video

i'll send them a video introduction like

hey i'm dan martinez ceo of hidemind um

where if you need any if you need any

support here's where that here's where

to contact me you need assistance here's

our resources you can go to this this

and this if you have any questions just

reply to this number boom quick little

video personable they know they see my

face

i kind of answer all the beginner

questions that they have

and then uh after that they get a text

with my with my contact card so you ever

send everybody that affords you a

contact it comes in like a tag so if you

get an iphone you click on it and just

hit save we can have the ability to send

people that so it's more personable from

there they get automation trip to that

but the beauty of it so i had a client

it takes me like oh is this is this an

automated text i'm like no it's a robot

so i replied to him and he's like oh

this is cool because i kind of jumped in

where the automation fills in the gaps

and as long as you don't as long as it

doesn't look like automation they'll

never know but you can automate a lot of

those uh nurturing and follow-up even

outreach and then whenever they respond

like oh this is just a robot you can hop

in and text you have the ability to on

your desktop or on your phone to kind of

break that barrier like oh you're not a

real person yeah i am a real person

um the other thing is that

you don't want to answer the phone all

day most people they get they get broke

unless you have a person answering the

phone don't answer the phone all day you

can put them through a funnel so

we do this for

higher i put i do this when i hire

people i do this when i put for clients

i make them go through processes that

way i know they want to buy before i

even speak to them

so perfect example of this is i'll do it

when i when i hire people and when i get

new clients so

when i get when i hire people i put out

you don't just want to do interview

after interview because they're wasting

time talking to people that you want too

many people to interview

so i make them jump through hoops

we do this with screening tenants for

real estate as well

we have them fill out a form depending

on what their job job title is or

service whatever they're going to do in

the business we ask them to produce so

if they're calling i ask them to send me

a voicemail based off my script i'm

gonna send them a script they send me a

voicemail back so i know i could tell if

their english is good if they understand

uh proper punctuation where to stop or

to breathe how they sound if i'm hiring

somebody overseas if they're doing

copywriting i'm going to send them hey

can you rephrase this and make the list

look pretty and i'll send them my own

thing have them do it um i just hired

video editors i sent them my own video

and make this look pretty so let me see

what you got and 10 people apply two

people did it and those two people i

hired

the two people actually completed the

service and the hoops i made them jump

through

with clients

i i asked them

you everybody perfect example this is

everyone needs to drink water

right everybody has water right

everybody needs it everybody might might

not want it but there's so many

different variations of water to buy

right so what i tell people is like yeah

you can hop on the phone and sell water

all day long but why do that when you

can leverage leverage systems and

automation to do that so if you have

their number

text them hey you want water

click this link

you know

and you can automate that and now you're

just sitting at home on the couch and

you're seeing

your ticker go by when people are buying

water just because you text everybody to

buy water at this link you know so

there's so there's many different

variations of that and you can have

people jump through hoops where now

you're not actually doing that sales

sales side of it hey i need to talk to

somebody yeah talk to somebody about

what

yeah i need to talk to them about this

this and this i'll just reply the text

remember it's the 21st century people

like getting responded via text so i

would rather deal with the situation

being texted over the phone because i

might get a i might get an earful so if

i can resolve it via text that's the

person i got to talk to

beauty about that is is

now i have my whole team monitor one

phone number and they can respond to

everybody like it's me

and the beauty about that is that i can

i can hide behind that as a boss too

because i don't want to be known as a

customer service person because i don't

want to deal with customer service

issues yes i do deal with them but i

hide behind persona that i have a team

that handles that

so it puts it on them yeah my team my

team they i don't know what they told

you they told you this this and this you

kind of reiterate it as you as the boss

but you're backing up your team even

though it might have been you you make

yourself bigger than you are and you can

hide behind that invisible person that

visible support team you make yourself

look bigger and you're never the bad guy

so you can always blame that invisible

person

beautiful and i like the fact that how

you're using automation in your business

but then you're also putting the

personal aspect there where you're

intercepting where automation leaves off

so you're also bridging the gap between

the automation and the human connection

there and i think that's pretty cool

um so that would be a competitive

advantage for hive mind because there

are some other people who are in the

business space of automation but they

don't step in and be that

that face or they don't send those

videos um welcoming people and telling

them hey i'm daniel martinez and etc so

whenever you think of hive mind and you

guys have only been business for a

little bit

what

what really got you to the level of

success that you are now

with your automation because i mean you

guys are hitting some heavy hitters kpi

wise

um we we were around we started uh

february 2021 so we're 13 months old um

it's just more of like lisa we want to

see all business succeed no matter what

your business niche is

and it's just it's just providing good

service um of course we have people that

cancel and do all that stuff you're

going to have that you're going to have

that that churn but it's just one of

those things where you provide the best

services possible you know you have a

good product or service you're doing

yourself an injustice by not sharing it

as much as you could

and what are the principal foundations

or core values that hive mind stands

upon and why is that important in order

for you to be a successful business

automation

pipeline

sure so our core values are honesty

integrity and

uh best service possible um like you

said we really have a lot of uh back-end

support that we're really trying to

provide i've worked with other companies

and it takes like 48 hours to get a hold

of somebody and i'm like that's terrible

and like um it's it's funny though

because like even having the best

support

people still don't message me and like

people like in my facebook group they'll

be like hey i need help with this and

like did you message support

i'll do that right now when you're okay

you're still you're no matter how much

outbound support you can provide there's

still gonna be people that still get

lost and that's okay

um you just gotta do the best you can

what you got and know there's always

gonna be

weird people and weird customers um

there's a funny tweet i heard the other

day was that um everybody wants to be an

entrepreneur to get rid of their boss

but then you realize when you're an

entrepreneur your boss are your clients

and they're worse than your regular boss

at the job

i never thought about it that way but

that is so true because when you're

working for somebody they're

dictating what you

what you're doing but then when you work

for yourself

your customers are what's dictating you

because they're paying

your bills because they're coming to you

to pro to ask you for the service that

you're providing and etc so you see that

exchange there so you really have to be

mindful of how you deal with your

customers how you show your customers

that they are appreciated and they're

valued and then you also have to know

how to set up boundaries not just set up

boundaries but also enforce those

boundaries so the communication lines do

not get blurred or crossed up

and daniel as we begin to wind down i

want you to give the listeners and

viewers some tips that they could think

about whenever they begin

to either automate their

their business or start a business or

anything that you think may be

beneficial for them to just really

jumpstart and take that leap of faith

perfect i have a couple things

um if you're in a business niche

um start a facebook group

facebook groups are priceless people

find you organically um and then you can

automate your intake form so what i do

is i have a public facebook group

pipeline crm when you click into it it

asks you for your email and phone number

why do i do that

because i'm trying to capture it for

free so you can create

you can create value out of nothing just

by having a facebook group so

facebook group make it private connect

it's a hive mind and start collecting

emails and phone numbers because your

email list you can take forever right

step two is

incorporate other forms of mediums to

connect with your clients what most

people have websites if you don't have a

website you get a website this is a 21st

century you need a website number two

is you can connect with them

through text through a phone phone

system most people only connect to their

people through email or a website and

that's it

connected them through another medium as

a phone you can easily incorporate um

sms's of motivational uh you can text

people offers for 50 discounts for

holidays stuff like that you can always

do pre-sales and discount codes you can

text circle your customers so it gives

them yours in exchange for the

information you're providing value by

them giving up your number and you can

send them newsletters and whatever

through text or email

motivational

i send out every holiday there's a text

that goes out merry christmas new year's

stuff like that um and when people join

my facebook group and i know their

clients

i monitor them and i'll say happy

birthday so i schedule happy birthdays

for my clients in the facebook group so

everybody in the group can come and have

a birthday so they feel special on the

birthday it's more it's more of

connecting them um it gets harder as you

get bigger

but when you're small you have the

beauty of being small you can make it

personable i've seen people on tic tac

they put stickers and stuff in in their

in their um when they when they do

physical products they put stickers and

thank you notes and little handwriting

signatures and stuff like that make it

personable that way you can reach out to

your clients and build up confidence

requires because

what what's better what's better than a

new client is a client a recurring

client

always make sure you're building a good

relationship with your current clients

because they're the ones paying you

right now

but be always looking for new clients

because that's what keeps the revenue

influxing and eventually going up

so don't don't lose out on your current

clients and keeping them happy

other thing is if you have if you have a

relationship um we've had clients lose

family members i lost my dad

in december

um and we've had other clients lose

family members and such and we'll send

them flowers

it's it's more than what they

more than what we should do but it's

just one of those things to build a

relationship with your clients and have

a more in-depth relationship instead of

just being customers and we're we're

we're service providers there's more of

a connection in there so

facebook group use different mediums to

connect with your audience if you're

emailing incorporate a website if you

have a website incorporate email and

incorporate texting just use different

mediums to connect with your audience

and you cut in your client base to

eventually nurture them to become

clients

use multiple mediums as much as you can

that's great and i like how you are

versatile between the different mediums

because depending who is a part of your

group um each generation

responds to various communications

differently like i'm a millennial and

sometimes my emails

pile up and then i'll spend a day where

i just go through all of my

different emails or i'll even color

coordinate it or put a star so i know

what's priority versus what's not

priority and then also i like the

personal touch that you do where you

send people flowers or happy birthdays

or etcetera and i want to tell you my

condolences for the loss of your father

i lost my dad in november of 2020 and it

definitely was not easy

and it's still not easy because i wish

he was here to celebrate some of the

milestones that me and my family are

achieving right now that's amazing um

i'm sorry for your loss as well um a lot

of people take grief differently but i

feel like it pushed me to

accelerate and make have a bigger

purpose

like so you can take it how you want

yeah i i agree i actually launched my

podcast

the month that my father passed so that

was the way that i continued to

have him with me and continue his legacy

and um daniel for anyone who is

interested in connecting with hive mind

or working with you all please plug your

website and let the listeners and

viewers know how they can connect with

you on social media

easiest way to do it is you pull out

your phones and you text me at

210-972-1842

the keyword is h-i-v-e hive uh what that

does is it invites you to our facebook

group we have facebook group headlines

here on facebook it'll

introduce you to our youtube page we

provide a lot of entrepreneurial real

estate education

and then we'll offer you a dollar course

of how to make six figures on land deals

because we do real estate as well so if

that interests you you can text that

number 210 972 1842 our main website is

hidemycrm.io we're on all platforms if

you're an entrepreneur you should be on

all platforms just because

just like people consuming different

different forms of content you've

consumed different forms of content as a

whole so there's youtube people that

only consume youtube there's podcast

people that don't

consume podcasts and then there's people

on tick technologies consume tick tock

so you need to be on all platforms so

make sure you're on all platforms where

i i have my crm on all platforms

including twitch you check us out there

we appreciate you

awesome and i'm glad that you plugged

your website because i was gonna say

what about if someone says hey daniel i

don't have facebook

because i don't agree with their

policies and you know now it's meta so

now they have a website so they could

get all your information on your website

as well

and listeners and viewers i want to

thank you so much for tuning in and

learning all about business automation

with daniel martinez ceo of hive my make

sure you connect with him on all

platforms and really think about

automating your business so you could

work smarter and not necessarily harder

and remember if you take time to

automate now you have more time to

really focus on your zone of genius and

make yourself more money so you could

secure the bad and pour back out into

your community your family or whatever

else that intrigues you until we chat

next time

peace

love and lots of blessings have an

amazing day don't forget to subscribe to

the podcast it can be found on all major

podcast platforms and follow us on

youtube at gems with genesis amar's chem

for our video components until we chat

next time ciao

Ep 135- Gems Podcast: Business Automation with Daniel Martinez

Genesis Amaris Kemp