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March 9, 2023

Ep 352: Creating Purpose For Real Estate Agents With Raymond Sjolseth

Ep 352: Creating Purpose For Real Estate Agents With Raymond Sjolseth


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0:00 Hey, welcome to today's show the hybrids podcast, I have a special guest, Mr. Raymond show Seth, he's been an investor for 30 years, which is, hopefully I get there one day, but we're excited to have a special guest. He's also a podcast host of the agent podcast. And we're talking a little bit about everything today. So I hope you stay tuned and enjoy the episode. Where we were we were we talking from Raymond, where you were probably country from, 0:25 Hey, Daniel, Chicago, Illinois, my friend, 0:28 Chicago, Illinois. I grew up inside Hammond for 22 years, which whenever I tell people that like Well, that's Indiana, isn't that? Well, Chicago is massive. And secondly, it stretches from it almost touches like Wisconsin because like the top part of Chicago, literally the southern northern suburbs of Chicago would literally reach all the way up to the northern part of Wisconsin. 0:53 Yeah. And I grew up in Los Angeles, California for 38 years, man. So you know, here we are switching roles. 1:01 switching roles. Yeah, I like Chicago. One thing I miss about Chicago is the food. Chicago food is amazing. 1:08 It's got a good food scene, dude. 100%. The 1:11 it's so diverse to sort of reverse. We can get good. Any type of genre food, or any type of ethnicity feud. It's all amazing. I do miss that. I used to work off of Cicero. And I used to I used to work night shift. And one of my when I worked when I first started there, like it was like three o'clock in the morning and one of my buddies left for lunch break and he comes back with like, a hot burrito. Where did you go? It is two o'clock in the morning and I'm starving. 1:45 Did you go to El presidente? It was called 1:49 an FIA Pharaoh or something that has offices row. And like 45th or something like that. Africa has been here since I worked in SR. I can't remember how to get there if you asked me to. But it was so long ago. And like I remember like, Where the heck are you getting hot food at three o'clock in the morning? Like, only in Chicago, and only in big cities like that. It's such a cool place. Like sadly I do miss the food and it's such a cool. Such a broad vast city 2:16 scene. It is. I agree. 2:19 So 30 years in the business. Did you start real estate in LA or you've always been kind of all over the place? 2:28 Yeah, I started when I was 19. I bought my first foreclosure which was a condo in 1000. Oaks, California. Wow. Yeah, bought it for 65 grand. The building, the HOA was in a lawsuit with the contractor because the stairways and the deck slash porches are falling off of the building. And I'll never forget man, like I climbed up to this unit that was being used by the general contractor as an office. So you can imagine what a disaster was. Two bedroom, one and a half bath, you no kitchen deck. And I climbed up on a ladder to check it out and walk through and I'm like, yeah, like, I'll take it. This is amazing. I put 10 grand into it did all the work myself, live there for five years sold it for like 300 grand. But two houses. One I lived in one I rented and that was my start in the real estate investing business. 3:21 What's very cool is that you started at 19 I wish that I wish I started in 19. But I started 25. And I think for everybody listening here, the earlier you start the vast experience and knowledge you get is insane. Because I can't even imagine 30 years right now, me doing what I do for 30 years. 3:39 It's subjective, though, right? Like, there were so many. Excuse me, there were so many distractions that took me away from the business. Okay, and I wish I would have had the insight I now have focus, and buy and hold, buy and hold, buy and hold, buy and hold and buy and hold. But that's not what happened. 4:00 Well, I think it's a it's like an age thing to like when you're young and dumb. And when you get older, you're wiser. And like you said, the gray hair, the gray hairs on the head, they make you wiser. So the decisions you make with a young person. So let's kind of ask this question. So what and I think you kind of answered it too. But what was what was maybe two things you would tell your younger self starting at 19 that you think would change the trajectory and hopefully higher trajectory that you would tell that young person right now. 4:29 Yeah, two things number one, buy and hold. You can upgrade as you go. That's fine, right? Maybe you acquire three single family homes and you get rid of them to get a six or eight Plex or 10 Plex whatever. But I would upgrade or hold buy and hold that's number one. Number two, I would have gotten on to what I call the front side of real estate a lot sooner. Right meaning been a licensed agent start doing a lot more deals and went way deeper in the real estate business. 5:00 Okay, so you just by that saying you kind of stayed under and you got distracted when you're younger. And that's where you're like if you've done a little bit deeper. 5:10 So the majority of my career, I was a product creator, right 30 years, all I did was build products, LED lighting, automotive products, cabinetry for real estate investment trusts and multifamily consumer electronics products for all the big box retailers target Best Buy Costco, all of those guys spent a lot of time in China going back and forth. Bringing products branding products selling products. 5:39 So you you've always been in real estate, but never Delve 100%. And when you type 100% in 5:44 COVID, three years ago, 5:46 really? Yep. Okay, interesting. See, I didn't know this. This is this is good insight. 5:53 Well, I was always on the back end as an investor, right. So I've been in and out of a lot of transactions in seven different states throughout the US through syndications joint ventures, you know, partnerships, whatever, but never just like all focused in and today, my trajectory is completely different than what it was even three years ago. 6:15 I see what you mean. Now, I see what you mean. Now, it's always been the this is where like I tell I tell people all the time, go full time investing, and see what happens because most people do this as a part time thing, or they're just gonna invest and do that create a good ROI thing. And I'm like, you'd be surprised what you can do with two to five years of full time investing, versus just doing it part time for 10. 6:39 Well, and that's what's interesting, I think that was a big game changer for me is really looking out 10 years of what I'm, what am I trying to do? Yeah. Right. So for now, I'm like, okay, my wife and I are building a team here in Chicago. And then I have the podcast and the books that I'm writing to help real estate, real estate professionals, real estate agents. And then I'm building a huge multi family portfolio over the next 10 years. So now I'm all in this is all I'm doing is real estate. And it feels different. It is different, right? It's not passive, it's active. And that's the difference. 7:15 It's very, very active. And it's such a different model because like, I I mess with people on Twitter all the time, because people I was like dividends investment. They grew they grew their they grew their payments, 10% of my annual I'm like, Just active invest, just active invest. Like, it's crazy, what your perspective will change and like, dividends are cool, but they're for rich people. 7:42 I mean, it's it's prospective, but it's time in the market. In real estate versus timing the market like if I'll never forget, man, like in 2005, I bought a house for like 700 grand in Southern California. Okay, that house, not too much before then when it was built in the late 90s was like 200 grand. Right? So then I ended up holding on to that house. I sold it in, I think 2014 or 15 for like 600 grand. I didn't lose money because I put a big downpayment stuff down. Yeah, but I didn't necessarily make money either. But I'd rented it out for a while after I moved out of the state. And then I looked up that house recently, like a month and a half ago, and it was like 1.5 or 1.0 5 million. I was like what? Like, that's crazy. It's 2000 square feet. Right? But that is the power of time in the market. So it doesn't always matter what it costs. It's how long are you willing to hold it? 8:45 So I saw I saw Oh, I was in I was in I was in a meeting recently a real estate meeting. And he's like, no matter if you buy a deal or wrong if you hold it long enough, you'll be right. 8:57 100% Man, I agree with that statement. 8:59 And as crazy as it seems, but like you still might negative ROI. But if you if you can afford to hold it long enough, you'll still win. And that's how it is. It's so it's such a crazy thought process. Because I'm like, in my head, I'm the ROI person. So I'm like he probably got like 5% ROI, but he got 5% ROI it took it took a while to get positive, but he ended up being positive eventually. 9:23 Yeah. Yeah. Like if you can hold man, if you can just suck it up. You'll be fine. Eventually, eventually, eventually, 9:33 the rat race will balance out and over you. That's it's I think, I think entrepreneurships like that as a whole to is it's a survivor game. If you can survive long enough, you'll get there and most people can't 500% So let's talk about I didn't know you're writing books. So let's talk about the books. How many have you written how many are working on and if they're released? 9:56 When so I've written one called the startup agent 10:00 See if it's on your left corner to it. Yep, 10:03 yep. So over the corner that looks doing great on Amazon. That was my first book published with my co author and good buddy Walter key. I'm currently writing two more books right now one of them is called the agent operating system. And it's basically a daily discipline for real estate agents. The second one that'll be released this year is called prospecting for your personality type. And that is exactly what the title is. It's about prospecting and lead generation for you based on your personality so that you will show up and actually do the work. 10:35 That's such an underrated, underrated topic, because a lot of people, yeah, they need they need to target based off of what they're good at, like 100%. 10:45 Well, there's how many coaches are out there, right? Like, oh, just go door knock or go cold call or go do this? And not everyone's a fit for that? Yeah, right. It doesn't mean they couldn't learn it, or even that they shouldn't learn it if they want to grow. But what I have found in all of these years of failures and successes, is that if you tell somebody to go do something they don't want to do. 11:10 They're not going to do it. There's no motivation. There's 11:13 just nothing right? Like they have to want to be able to, they have to show up and do the work. Like, if you're a business owner, why do you need an accountability coach, you should be accountable to yourself, your business owner, show up and do the work, right? Like if you're choosing to be self employed, or a business owner and entrepreneur, couldn't be more motivation, then you gotta show up to do the work. Whether you have one employee, that's you, your best employee, or you have 500 It doesn't matter. 11:39 Yeah. The being self motivated, it's not for I mean, not everybody has that. And if you if your weaknesses, self motivation, you might need a self motivation quotient. 11:51 I mean, I'm not like, I'm not a believer in motivation, right? Like you. You're either disciplined and driven, or you're not. So how bad do you want it? Like, if if someone's got to motivate you? I don't know that that's gonna happen. It might not be the job for you. Right? Like I see it in coaching all the time. Yeah, right. How many people don't show up to calls that they have booked? Right that they set appointments for that they calendar that they subscribe to, and they still don't show up? Or they show up late or they show up late? like I did today on this podcast. 12:25 That was an inside joke and I was I was gonna point it out I wanted to see his reaction because I was on 12:29 a coaching call you guys so hey, I'm sorry Daniel. I'll make it up to you on our next deal bro. 12:37 It was all jokes aside jokes. I want to see your reaction to it because I want to see if you can 12:42 and you can throw me under the bus bro I got more spare tires 12:49 I apologize. Not one because I want to see 12:55 all good, bro. It's all good fun. 12:58 Oh, man. I'm not mad about it at all either. This is gonna be funny later for everybody listening 13:07 was like, I don't think get a kick out of it. 100% 13:10 I call them out on it. And he said he said he seems like yes, I was late to the meeting. 13:14 See, I'm accountable man. I'll take responsibility for myself. 13:18 And like I said this was not scripted at all. That was 100% I called them out on it and he turned out before it was back to the episode. Now it's I think it's a it's an underrated topic for sure. I'm excited. I don't I mean, I'm a very bad reader. I'm a very bad reader. I don't find time to read. I listen to a lot of stuff and maybe it's partly audiobooks I hope you put yourself in audiobooks to get around to doing that way. 13:47 It's coming the audio book for the startup agent is coming should be done in the next I don't know probably a month or so and then the other ones will follow 13:55 okay good so for everybody listening books by now but your thing but hopefully you can at least get through audiobooks. So I tell everybody the writes a book please put in audiobook form because I never read it. 14:06 I agree. I listen to audiobooks, man. That's all I listened to. And I'm right there with you. 14:12 That's just me being 100% accountable. I'll never read it. So for everybody like me. 14:20 I won't send you a signed copy then bro. 14:24 I don't have a bookshelf, so I don't know where it would end up. I have I have books on my desk that I attempted to read paperweights. Exactly, they're there. They're paperweights. 100%. accounts I guess. So talk to accounts. This is such a good episode. I joined already. But let's talk about the podcast when you start the podcast, how many episodes you're in it. I love interviewing podcasters because you get to perspectives. And I was on your podcast recently. I don't know when you're or at least, I don't even know we did that. So that's how bad I am. 15:03 No, I just deleted that episode just deleted the episodes. But we're not talking. Yeah, so the agent podcast, I started that in September of 2021. I believe I've recorded 150 episodes, I've only released 84, I believe, I think yours will actually be 85 or 86. I started that, because I really enjoyed my group coaching calls that I was having with real estate agents. And I decided that a lot of these conversations need to be available to the public for people to listen to. So I started asking various people, I met coaching clients, real estate experts, you know, top performers like, Hey, will you join me for 60 minutes on a zoom. And let's kind of break down your business. And the reality is I didn't, I didn't have a plan, I had no idea where it would go. I knew I wanted to focus on real estate as a niche to serve, because it was underserved by most agents understanding that they're actually a business and in most cases, a startup business. And then, to follow that up. Most of my conversations are like 80% growth and personal development and 20% of real estate. Yeah, right. Because we're people. And people both have and create problems. And it's how we solve them, that makes us usually good or bad at our job, or whatever we're trying to do to serve the masses, the public, whether you're a real estate agent, a mortgage broker, a real estate investor, somebody who buys and holds doesn't matter. Right. And that's where the podcast came from. It's by far, my favorite thing I do is this, meet people have awesome conversations, you know, have a good time, throw each under the throw each other under the bus, make fun of each other. And get those episodes out there for other people to hear to make an impact, right? Because the reward was evident when I started getting messages from people. You know, and telling me that and that's what inspired me to write the book, to be honest, is the messages from people saying, Oh, my God, that episode did a, b and c, or I love the way that you explained this. It's Daniel, it's funny, man, because I was always being a product creator. Like, I was in the back of the movie set, right? Like I was the director, I was never the actor was always somewhere between marketing and engineering in the background. And now it's completely flipped. And that took me a while to like, change my personality to do that, to get in front of the camera. Right To Be myself to release that authentic side of me and public. And literally, like, all my socials are public man, like anybody can see them or view them or message me. And that took me a while to like, swallow and accept and realize that, okay, I'm doing this, like I'm committing and I'm doing it. But I'm so grateful I did, because the amount of people that I've been able to meet, impact and help and the partnerships I've built just over the last 18 months are incredible. And if I would have been doing this for the last five years, let alone 10 or 15 or 20 years. Oh, my God, sky would be the limit. 18:34 So let's do a selfless plug. What's it called work through. If I do 18:37 that, Agent podcasts, you can find it on the agents with an s Or on any of all the major platforms, Apple, Google Play Spotify, you'll find it there. You can search the name or just search my name and it'll come up. 18:53 And that's Raman 18:55 show Seth, 18:57 Seth 18:58 Raymond Shaw says SJ Oh, well, SE th 19:02 I wanted to say it out there because some people are listening and they're not watching. So if I put if I put it up on the on the screen, they don't see it. So think about the audience that listens to it to Raymond soldier, 19:15 soldier. Yeah, well, you said 19:21 I love the mission about it. And I like I said, I commend people for just starting podcasts and like some, I resonate with podcasts a lot, because I mean, we're doing this for fun. Most time we're doing without any monetary value for the first two years, three years, especially turned 21 You don't make any money off of it. Make it make a couple sales in the book, and I'm sure it does, all right. But it's not you don't make millions of dollars off of it right now. You know, it's just a mission. It's a 19:47 mission and it's also my way to pay it forward. Right. And it's, it's also my way to create content and put it out there right because same reason we're here we can do this long form audio Video, chop it up, share it across platforms. And that's how I get my message out there. That's how I impact people. That's how I share other people's messages, most importantly, that are trying to impact people. And like that commitment is real. Right. But it's a commitment that I made. 20:19 Yeah, I had a I had a meeting today that was on and scripted, but it was, they literally messaged me today and like, oh, just listen to episode you're on. And that's the that's the cool things that happened on the background that yeah, he's gonna meet cool people, and you don't know where traffic is gonna come from. And I guess on a lot of shows, just because different audience you know, you but you probably have audience that I'll never reach and I have audience that you'll never reach. But when you swap podcasts, you kind of affect both sides of it. And you don't know who's gonna listen, and when they're gonna listen, whether it's tomorrow, or when I release it, or 10 years from now? 20:58 Who knows? Yeah, it's true, you don't 21:01 know. So 180 episodes, 150, you said 150 160 episodes, usually, I will absolutely minus 160. But that's even hitting higher episodes, I commend you for hitting that. It's just being consistent. Everybody here, if you want to start a podcast go started. Be consistent with it. Don't expect results for two to five years. If you add if you have add money, throw it at it, but might not get results for for a lot for a while. And like I said, this is being a bigger, authentic self providing value to the marketplace, in your own free way and reaching the masses. One of the cool things that I love the podcast is that we're reaching people from other countries, like people, I would never, in my mind, have a conversation about real estate or mindset or health or whatever, you're reaching people in other countries. And that was that was an epiphany for me, because it was never about that. But it's kind of cool. 21:57 Well, I think what's, what's cool too, is that when you become when you start to put out content, you whether you want to or not, you start to build a personal brand. And the more content you put out the more of a personal brand new build. And the more of a personal brand new build over time, you create authority in whatever space or niche that you're servicing. So when clients or other people write search for me, and they see that, oh, here's his public Facebook profile, and oh, he has these podcasts. And he has this and he has that, or, Hey, he has a whole like, biography on Amazon. And by the way, my RSS feed, I put in the blog of Amazon for my author page, and on my podcast show up on Amazon. All that stuff is amazing to have out there. And honestly, like I'm super proud of myself for showing up and being consistent and doing it. But it also gave me I don't know, just the different confidence that maybe I wouldn't have had if I wouldn't have done it. Right. And it also helped me talk to more people and diversify my skill set to and become a better speaker and become more impactful to people. And the number one thing that I've gotten from podcasting, honestly, is it helped me move past being afraid, asking for help, right, because now I'm meeting amazing people that are way further than where I am. And they're doing things way smarter than I've done in less time. And I can listen to their stories, and they can share resources, right. And now we can build together in some cases, too. And that's just amazing, right? Like, that's what it's about, man. 23:53 So I'm gonna one of the one of the other takeaways that SS podcast hosts get is one of you get a lot of nuggets from your guest. Can you tell me? Since you're the host, you already know the nuggets? Can you give me like maybe five top things that go straight to your mind that you learned from your host from your guest? If you have that many that you can think of our hand. I know it's kind of a unscripted question. 24:18 No, I mean, I think a lot of it honestly is inspiration for some of these these books that I've written, right? So one is that you go to real estate school, you get your license, and there's zero framework for business. All you do is learn how to get your license, just like in college, you just learn how to get a degree and then that's it. You don't learn how to work for the job or, you know, necessarily be put in that role. So when I wrote the startup agent, that was me taking all my failures and successes over 30 years and saying, Hey, if I was a real estate agent today, and I knew nothing, what would I need to know to jumpstart my business? Right. So I've been able to take frameworks from my experience, but then also bring in experiences, things like mindset, things like branding, things, like all the different ways to lead generate, like things like what a systems really mean like a lot of people think, Oh, I have a CRM, or I have a sales funnel, and that's a system. No, the system is what you're actually doing every day, those things are just tools to help you manage the system. Right? So being able to absorb all this information and learn things that either I didn't know, or maybe I never thought of in a specific way, and then dispel it through the podcast and do you know, episodes or clips, or into now books, that's been amazing to be able to pay that forward? Right? So I don't know, those are some of the things that come to mind. Consistency, right, like being able to be consistent, like it doesn't, you don't necessarily have to work 80 hours a week, on your business, you can work 20 hours a week on your business. And if you're doing the right things, you can have one hell of a business. But you've got to commit to doing those right things. Right. So out of that, for me, came something I call the success cycle, which is okay, if you do these five things, 20 hours a week in your business, you will have an unbelievable business. But you have to do these five things. So can you show up for four hours, five days a week to do these things? Right. And those things are lead generation, set an appointment, add people to your database, slash CRM, attended appointment, and create a piece of content. If you can just do those five things five days a week, you'll have an unbelievable business, but you have to do those five things. 26:52 When I create content, one is always a total. It's a big one for me, like, this is what I do. I did a podcast the other day. And they're like, What where's your passionate like is it is a land is or whatever I'm like, do this, this, this is what I do. This is my passion right now, like this is this is the passion. Because the land deals I mean, I might do, I might do a land deal and sell it but it's gone. It's after it's gone after that you might make might make a good chunk off of it too. But it's gone. It's done with it's over. But the content. That's where it that's really dig into a lot of the bonus side of it because it shows and connects with people at a different level. 27:31 Yeah, and I do I do a lot of work on myself, like I'm, you know, I wake up at 430 in the morning, dude, I throw in my air pods, right, I'll grab my phone. And the first thing I do is listen to something to learn. Right? It could be an audio book, it can be a podcast, it could be a YouTube video. And it's my goal that if I'm looking at a zero to 100% input of whatever I'm consuming 80% of it is education and only 20% of entertainment. Right? So I may listen to four or five hours of audio a day between audiobooks, YouTube videos, taking a course, whatever it is, yeah. And I have five kids, man, right? So doing that, but then, you know, my wife likes TV, right? So we'll watch the show, while going to bed. So okay, an hour, hour and a half, whatever it is, she usually falls asleep anyway, right? So whatever, I shut the TV off, put back in my air pods or whatever. And that's important to me, though, right? Because I'm focused on my future self. Like, where is Ray 10 years from now? And what do I have to do today to think bigger and make the decisions about where I'm going to be 10 years from now? Right? Because if I make decisions from that place, that's how I'm going to think act and feel. And if I think act and feel of the array 10 years from now, then I'm going to get there not only faster, but I'm gonna be less distracted with all the other BS. 28:59 That is a long, a lot of time spent to education per day. Yeah, man. Four to five hours. That's a long time. Yeah. 29:09 I have big goals. A big stuff I want to do. And I don't know how to do it all but there's other people that do. Right. So 29:15 there's a I made I made a tweet the other day and it says the biggest cost of business that everyone makes is what they don't know. 100% and I tweeted that I was like, 29:29 Yeah, my job. 29:32 Yeah. It's, uh, this is where like, people, this is where like, I don't knock anything but like, There's levels to business levels to real estate. There's levels everything so like, people like so I'm not knocking this if you are people who might think changing a tire for eight hours a day is a good business model. It could be but do you have employees or locations you have? Are you physically doing yourself? If you get an application by having other people doing it and having a team in place, having systems in place to manage an app to do the effort for you, and then it comes down to I think this is an epiphany for us was like, yes, you can you can grow by teams and systems and locations. But can you grow by actually deal sizes and utilization of that time set in that time to produce a certain amount of result. And that's where we kind of came up with epiphany of like, hey, if I needed to produce a larger result, I need to focus on larger things. And billionaires focus on billionaire problems, because they're trying to make that billion again, faster. So if you're trying to make a lot of money in a short amount of time span, you need to focus on larger result solutions. 30:49 Well, it's 10x, thinking, there's an amazing author who I've learned a lot from over the last couple of years called Benjamin Hardy. He wrote a book called, um, who not how another book called The gap in the game, and I think in May, his 10x versus 2x. releases 31:07 as the shots fired, right there. 31:09 Yeah. And that is like, that is a lot of where I'm going, right? Like, I know, if I want different results, I have to think differently. And, like my intake, I can listen to whatever a book a day, four or 568 10 hours of audio, but if I'm not doing anything with it, it doesn't matter, then it's just 31:30 that's why I like your five steps to action, because all those steps are Action. Action Based. Yep. And that's important. 31:39 Yeah, it's extremely important. Like, you have to get a result somehow, and you get a result by taking action. Now it can be inspired action, right? Like, I grew up in a very blue collar household, very scarce household, very poor money mindset household. And I've worked hard to change that thinking. And there's been times where I thought I had it handled only to realize I didn't, right, like I still had things I need to fix and work on. And that's some of why I took a good look at myself, and how I had to pivot. When COVID hit and the changes I wanted to make and started asking myself some really difficult questions. You know, and as I got deeper and deeper into the podcast, I started realizing that I can have these amazing conversations, I can build these amazing partnerships, I can create this amazing network, all while helping people while impacting people, while people also wanting to help and impact me. And that's helped me completely changed the game of where I'm trying to go at scale. For the future that I want for my family and I 32:54 inspirational man, that's dope. I think it all stems from just you being open to other ideas. And this is another one too, as a stay curious. The curiosity, a lot of people they get stuck in the rut of, maybe it's their job, maybe it's their business, maybe it's that one type of thing, they do a single in their business. And I think a lot of like, not trying to pick on any asset class, but like you and your job. And this is for every level where it started basic, you and your job might get stuck in your job, right, where you're not thinking of, of opportunity and in curiosity of what things can be done. And then you might start entrepreneurship, and you might start to that one thing, and you think that that's okay, and that's one thing to do. And you have to keep stepping up and pivoting and learning and exercise. And that information, maybe gets you to the next step. Because a lot of people like how many flippers, you know, have been flippers for 20 years. You know, and I tried to knock it I'm sure they made a lot of great money. But at what point do you stay curious and maybe look for another opportunity? Or see what else is out there instead of just this? It's a it's a personal thing. I've gotten to where I've gotten in such a short amount of time, because I've always been curious. And I'll continue to be curious. A lot of people think like, where are you going to be in five years? I have no idea. My curiosity is always going to be there. And I'm always looking for the next step to level up. And a lot of people think you can the best way to make a lot of money to do think things over consistently. Yes, it'll get you there. But at what timeframe? At what timeframe? Will it get you there? So my in my in my head, I'm thinking if I can learn a strategy or something I would never have learned anywhere else. And I can shorten their 1020 years of experience into one. And I do that for one year. And I got it. I know I can always fall back to that one thing to do that for 30 years just like they did. But if I can grow and who's their mentor looking at now and get that absorption. Now I can have 3060s 90 years of amplification that you can never reach in your own lifespan in five years. 35:12 I just had this conversation with somebody a few days ago. And the analogy that I gave him was this. my eight year old boy is obsessed with this game Roblox, okay. And in Roblox, you can play all these other different games. But this one specific game is called Bed Wars. And the object of the game is to go and destroy their competitors bed like you break their bed and they die. That's it, right? So like, I'm playing this game with him. And he's just like, always kicking my ass dude right? handed to me. And I'm like, dude, there is no way we're both starting at zero. And you can ramp up this fast. And you have all this inventory and the special swords and these oil bombs and all of this crap. And I'm like, show me. He's like, I'm not doing anything. I'm like, Dude, you are lying. Show me. So he goes in the chat and types in like, slash G M, space one. And this whole other menu opens up where you don't have to work for anything, you can just grab all the loot that you want. So that's what he was doing. So once he taught me that it was on right now I'm blowing up his bed, we're building walls, starting killing each other. But it's true, right? Like you going back to what you said, like you don't know what you don't know. So if you stay curious. And you can ask people and you're open to learn and open to change, and you're coachable. You can go from here to there, you know, in a very, very short time, you just got to ask the right questions and be open. Right. And there was a quote, I don't remember who said it, but it was something to the effect of be less judgmental and be more curious and watch your life change. And that is so true, man. Right? Like, instead of judging somebody else for what they're doing, or their choices, or what they're creating, what if you ask like, Hmm, that's interesting. I wonder why they chose that. Right? Like, what is it that you don't know, that caused them to make that choice? And it becomes very interesting when you approach the world with that mind? Right? 37:16 The curiosity and I think I think it's, there's a those, and this is where, like, Elon Musk becoming the richest person in the world. And he's under 50. Like, people, like, if you saved 2 million Starbucks that you'll never buy, you can become a millionaire billionaire, just like Elon Musk. Like they flipped and out there, they flipped the analogy of say, saving towards saving to wealth and like, it's not really saving the wealth. It's part of it staying curious and finding a niche in the marketplace. That takes you takes your business to another level. 37:55 Yeah, I mean, that's a whole nother discussion, right? Like, that's a lack of abundance mindset. And right, like, yeah, there's a book that talks about that, right? The, the latte factor, or whatever it's called, and it talks about saving five bucks a day, and all that, and I agree with you, I don't agree with that method. I think that there's unlimited abundance. And you have to go and get it. And there's lots of ways to go and get it. But it is a game of learning. It's a game of failing. It's a game of patience. It's a game of working with other people and building relationships to help each other 38:32 100%. This, it's, it's crazy. How much? How much time you can shortcut by finding a mentor? Yep. That is where you want to be. Yep. Is where you want to be. And it's, it's one of those things where like, a lot of people, they walk around life like the horse with the blinders on. And they never see anything, but it's right in front of them. And once and this is where like, for everybody here for me it was when I was able to leave my job and you just see opportunity everywhere. But then it's like what opportunity do I go after? Jason Jason, the dark Jason the ball that just flies bounces off each wall in every direction and every surface. And you have to find focus on what's going to produce results now and then kind of figure out and stay curious and focus on the next thing 39:31 to like, determine your niche, right, so like, Okay, I want to be in real estate. Okay, what do you want to do in real estate? I want to do land. Okay, what kind of land do you want to do? Right, 39:44 somebody opportunity in that. And this is crazy. So many facets of the business and every sub nation. Somebody should love somebody. You know, it's crazy. 39:53 Yeah, I mean, there's nothing about real estate is that you can build whatever you want. The bad thing about real estate is you can build whatever you want. So you have to figure out what you want to build? 40:02 Yep, there you go. That's 100% True. 100% true. And Pete men like said agents think agents is the way to go. But it might be something else to do with agents. And I think you're trying to find in your niches like, I want to help educate agents to do all the right things to succeed. 40:19 Yeah. Yeah. And that's true. That's what I want to do. Like the 87% failure rate for real estate agents is ridiculous. It doesn't have to be that way. I can make an impact on that. Right? If I could get it down to 82% or 78%. That's meaningful, somewhere meaningful? Yeah. Like, it's meaning if that's a lot of people do, there's like 2 million agents just in North America or the United States. I don't remember which one. But 2 million agents, like making a difference with 1% of that, or 2%. Of that is a big deal. 40:50 It's a lot of people. 40:52 Florida, Florida. Get the Lord. It's a lot of push, a lot of effort, a lot of change. Any small change in a large battle is significant. Right? It's huge. So we've been talking, so let's talk about real estate. I know we're hitting 40 minutes now. But let's talk about what about real estate, we I think got lost in the weeds. And I like the weeds. I like the weeds too. But let's cover real estate since the show. What do you what are you doing now? And what are you looking for now in the Chicago market or other markets if you're in other markets, 41:32 so my wife and I are working on building a very small team, literally just a handful of people to work with us here in Chicago, to build what I call the front end of the business. And then there's kind of like three elements in my world my next 10 years, right, my wife and I's team here in Chicago, podcasts, content, books, coaching, all that type of stuff, and then building a 5000 unit multifamily portfolio over the next 10 years. It's going to be a lot of units. And you know, like it's someone say, Oh, that's a pipe dream. But it's not. It's just 500 units a year, or 250 units every six months, or 125 units every three months, right. And it's putting that together, and I'm not doing that alone. That's gonna be partnerships, and people and relationships and all these different things happening over time. Won't happen at once. 42:29 But as you have a beginner go to get there. How are you raising money? 42:36 That I don't know the answer yet? Is the truth. That's a good answer. No, it's the truth. There will be people and partnerships when they're right. Right? Like, I recently set that goal worked backwards from it know what I need to do. Now I'm in the process of building the foundation to do that. But it's definitely going to take a while. And it will be one of those things where it may be slow to get momentum, and then it'll start to gain some traction. So I have a tip 43:03 for this. And like I comment a lot of stuff Twitter, because Twitter is like my main stream media that I consume lately these days. So somebody that Twitter's like the hack to private funding is CIGAR BARS. And high, high high ticket, Jim, you'll meet in Ohio that where people got a comment underneath of it. I hacked this and the hack is to find people that will that their number one job is to source capital and that's the hack. 43:30 Oh, it's true. 100%? 43:31 Well, yeah, I don't want to raise capital anymore. I'm, I'm just I rather work with people that are already raising capital and will deploy their capital that they've raised. I like it. I like it. So that's my advice to you. If you don't know where you're and I think you kind of answered that to that you realize that as well. As you need to find out who that's going to raise the capital versus you raising it yourself. 43:55 Oh, 100%. Yeah, and I don't need to do it all myself, right. Like I can jump into joint venture joint ventures or partnerships or syndications or whatever they are. That makes sense. Over time, 44:07 over time, yeah. It's, it's a good it's a cool, it's a cool goal. When you hit it, I hope you sooner than 10 years because a lot a lot of people I think they limit themselves by on limiting beliefs. But I think you hit it right on the head. You're like maybe we'll do it. A lot of people think I will hit it but I'm gonna hit it like so it's not a limiting belief for you, but it might be a limiting belief or somebody else's listen to us. 44:33 Well, that came from contrasts right like I've had smaller multifamily portfolios. I've had single family portfolios. I've had like commercial mixed use buildings. I don't want that anymore. I don't like I just don't want any part of it. Just give me a handful of multifamily buildings, performing with the right people that just kickoff cash and RNs said on my balance sheet, and I'm good. 45:03 This this might be a fun segment. What type of assets don't you want? And I'm gonna see if I agree with you or not go. 45:11 What type of assets? Don't I don't want stocks. I'm with you. I'm not sure how I feel about crypto because I think it's worse than playing the stock game right now. Even though it may be the same thing. I'm very ignorant on crypto. 45:26 That's what that one. Okay. 45:27 I don't want to own Airbnbs. 45:31 I'm good with that one, too. 45:33 I don't want to lease anybody my car, or rent out my car. 45:37 I've done that. I'm good on that one, too. 45:39 Yeah, the only asset I want is real estate, which is why I'm here and making the decisions I'm making. That's the truth. 45:47 It's just funny because like, everyone's like, I want 50 doors. Do you want the doors? But at least a specific I want 5000 multifamily units. And that's that's the goal. 45:58 But we can do it. It can be 46:01 to 2500 unit buildings. Like that's fine. Right, like 100 unit buildings out there. 46:07 I have no idea. That's a lot. That's a lot. Yeah, I don't if so probably not in this country is the truth. But you know, maybe in some other countries, maybe. 46:19 Yeah, there we go. 46:22 I don't know. I think there's a lot of opportunities. I don't claim to know it all. I know. I don't know it all. But contrast has shown me what I don't want, right. Like I don't want a bunch of single family properties to manage and own. And I know I can hire people and hire teams or property management. It's not for you. It's just not what I want anymore. I want something different. And I want something that is scalable on another level that I can leave to my kids. Right? 46:51 They go so where can people find you online? 46:55 My website, Raymond Shoal, or or just Google my name and find me. I'll come up first. My website always does. Well, it's because 47:09 you have a very unique name 47:11 SEO one on one, bro. 47:14 Like, my name is Martinez after the fight somebody there's a bicyclist in Martinez at the fight and for his SEO. We're back out on SEO land. 47:26 Made a play man. 47:29 Raymond soldier. This was longer than I expected. But I hope you all learned something today. Stay curious. Make big goals and just survive long enough to get there. 47:42 Thank you guys for listening. Yeah. 47:45 appreciate you listening today. I hope you learned a lot today. Please go to Raymond's website below or in the in the link. Go check it out. We'll see you the next episode. Thanks for tuning in. Go likes, share with the friends go subscribe. Do all the things you already know how to do aren't gonna ask you guys

Daniel Esteban MartinezProfile Photo

Daniel Esteban Martinez

Host/ Ceo/ Speaker

I have been an entrepreneur since 2018. I come from a regular home just like most people. My dad worked on the roads in the Chicago area for over 30 years. He always taught me to work with my brain, instead of my body. Your body can only take so much abuse. I learned so much from my father. He always pushed me to work smarter and not harder.

I have owned and operated a trucking business for 2 years. I started learning real estate in 2019. Fell into the Data & Skiptracing business in 2020. My partner Anthony & I started Hivemind in 2021.

I have done a ton of different jobs coming up from painting, to door-to-door sales, telemarketing, truck driving, and loading trailers. What I learned most is that I want to stay in the digital business space. The leverage you can have delivering digital products to the marketplace can yield limitless possibilites.

I started The List Guys in 2020. It is a data and skiptracing service. We provide seller and buyers list nationwide. My clients have been getting great results and I am proud to help people killing it.

I started the Hive in 2021 with my partner Anthony Gaona. It is a real estate and business mastermind. It also comes with a all in one CRM, that can host unlimited websites and users.

Starting the Hivemind has been an amazing journey so far. Seeing one of our users make his 6 figure month in June 2021 leveraging our software, I know there will be plenty more to come!

Raymond SjolsethProfile Photo

Raymond Sjolseth


Ray has had the privilege of founding over 45 companies with 40 failures, 5 successes and multiple exits. With 30 years in real estate investing, the majority of these companies were founded through real estate, while not being industry related at all.

Ray is the host of The Agent Podcast which caters to real estate professionals, and hosts The Chicago Podcast, which caters to his local community. He has been in various industries including LED lIghting, consumables, consumer electronics, cabinetry, construction and many more. He and his wife operate a husband and wife real estate team in Chicagoland where he and his 5 kids and 3 dogs live.

Today, his focus is 100% in real estate through real estate sales, investing, coaching, his podcast and books dedicated to serving agents.