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Jan. 2, 2023

Ep 316: Bring Your Bar's Entertainment to the Next Level with Jack Trivia: Guest Mark "Kid" Corona

Ep 316: Bring Your Bar's Entertainment to the Next Level with Jack Trivia: Guest Mark
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0:02 Hey, welcome to today's episode of the hive with us podcast. I'm your host, Mr. Daniel Martinez. I have a special guest, Mr. Mark the kid Corona. One of the first questions I want to ask you is why and the kid. 0:16 So So really, it's kid Corona. And it's my stage name that happened at Radio, like back in the early 90s, like 94. So my program director gave me that name, because I was also the youngest radio personality in the state. So, names were being tossed around. And that's how they kind of came up with it like, yeah, that theme can Corona. And dude, at first, I hated it. But man, it changed my career. It made me who I am. 0:39 One of the things about like stage names is you want if it's not like, obscene, and you don't hate it too much, you just got to dig into it. Because it becomes your like, that becomes like your personality. And I know you're not I know, you're no longer a kid anymore, but Right, 0:53 right. But his Kid Rock a kid, right? 0:59 So we'll put this in perspective. I was born in 1:01 92. Okay, all right. You're the radio. You're the kid. 1:08 I'm the kid now. I love it. I've never actually had, I always talk to like a lot of like business professionals, entrepreneur, right? Never ever had a 20 year TV and radio host. 1:24 This is a first I'm telling you, it's gonna be a unique interview for you. So an enjoyable one, I 1:29 hope when when he first came out, I was like, Have you done this before? Like, jokingly because I mean, I can see he's 20 years of experience. So exactly. Hope hopefully I get there one day, but 1:40 you listen to podcasts is great, man. So I'm sure you're well. You guys are doing just fine. 1:44 Yeah, it's a it's a it's a lot of it's a lot of being up being uncomfortable. And then it comes it becomes like comfortable. And it's you really learned a lot of it, which I'm sure you love speaking course. Of course. Crona. So, really good. DJ interviews, like oh, sorry about that. I've never Yeah, radios. Yeah. 2:04 Oh, good. Mental good. Oh, good. Yeah. Um, so I started my career when I was eight when I was actually 15. And my hometown, right. And then I got professionally, at 18 years old. And you know, to kind of give you the short version of it. I started in a bilingual radio station. That was where I first started radio was bilingual radio station playing like the condo mixing with like old school in hip hop. And it was a really, really weird format. But but super, super interesting. And during that time, I ended up being a song. And it ended up being like the introduction to a song for an r&b group. And that's what blew me up in the 90s. And that's why I kept the name kid Corona, because it was associated with fame from the 90s. And people knew me from that. And even today, like people have been like, Oh, my God, you're the guy from nasty boy click, which was the r&b group. And so people still get excited and just happened to me literally two weeks ago in my neighborhood. And I'm like, that was like, 20 some years ago. How the heck does that happen? What was that? Why 3:05 the name? What was city is this from? 3:08 I'm in Phoenix, Arizona. Now. I used to be in LA. But I'm in Phoenix, Arizona now. 3:13 Okay. So I mean, if you're in LA, that's a lot of people. If you're on it. Yeah. It's a lot of people. It's like, Dude, 3:20 it's incredible. I walked into Starbucks once in LA, on Pico Boulevard. And somebody recognizes me from that. I'm like, that's incredible. From all the people in all the land. Unbelievable. But it happens, you know? 3:34 So I like, radio is such an interesting place. Because like, I mean, back in the day like you, you don't you don't really see many rare, you don't see the radio host like you can hear their voice and especially if you listen to them a lot. you'd recognize them. So I remember. I don't know if you know, this host out of Chicago comfort zone from Chicago. That many cow Mad Cow. Yeah, that cow. And I'm like, I didn't even know what he looked like for years. Because I mean, I grew up in the 90s. I used to write radio because my brother sent players stuff like that. And mad cow was just like, I recognized his voice anywhere and watching TV one day, and he came out. I'm like, 4:15 that's not what he looks like. He has the face for radio. But I agree with you. I remember the first time I saw him, like when a dad's Vanco. Like, no way. Yeah, totally different from what I had imagined, man. And that's usually the way it would go for people. 4:33 It's crazy as it goes, like even, like, even when I think about myself, like people that listen to like podcasts for so long, and you don't watch the videos at all. It's like, you have like a picture in your mind and what this person looks like and you're like, every time you listen that one person and you hear His voice, you recognize the voice on stuff and it's like, you see I'm gonna like 4:53 do totally. I'll tell you people used to think when they would meet me there'll be the trip out right because people used to think And then I was like the short Mexican guy, because I have a thick accent at the time I'm on the air, and then they will meet me. They're like, he's this tall, white guy. And I'm like, well, not actually a white guy. I'm white on the outside. Yes. But my second language is actually English. I am from Sonora. And so people would be like, what? Because he imagined that like the he was speaking Spanish on the radio. So they imagine a different God and I show up, and then like, thrown off, like, what the heck is that? So it's the same thing with what you're saying for yourself included? I had already seen you before. So I knew what it looked like. That's what was asking earlier. If you were Daniel, just want to make sure that was a person I'd seen. But it's the same thing. If you're listening to the podcast. Yeah, you you, you kind of make up these images in your mind of what that person looks like. 5:47 Yeah, it's a cool experience. So you're from Mexico from Sonora? 5:55 So Laura said no, sentimente 5:59 throw Ultra surveillance manual and Opro 6:03 in auto podcast. Well, that was a lot in this one. Okay, and SMU. 6:10 So for everybody here, we're gonna do another Spanish Podcast coming soon. Because I do those two, I like practicing because like me, it's one of the Spanish is like, so my dad was from 6:22 Jalisco. Okay. 6:24 My dad is from Jalisco, that when he came to the US, we actually talked in English. But the problem was, I'm the youngest, the four, so I never got my Spanish. And so my brothers, when they went to English school taught my dad English. And then my age, 6:39 you know, I hear that so often from people in your position, you know, I'm like, it's really, you know, too bad, because it's all right there for you and your family. And yet, you're the one that speaks at the least, you know, but I was interested when I saw the hive and I'm like, Okay, I see you have Spanish podcasts on their Latinos, partly on podcasts. I'm like, Yeah, I love that. That's awesome. 6:59 It's just the Spanish community is like, really untapped with everything. Like, for the last, I mean, I think other minority communities, if it's not English, there's untapped. 7:10 Yeah, yeah, it's true. I have to agree. Absolutely true. 7:13 Even Even for me, like, I wanted to provide content in Spanish because I do speak Spanish, it might be a little rough. But I do speak. It's I like providing content anywhere I can. 7:24 And I think it's I think it's valuable to do so. be quite honest with you. It's a big deal. And, 7:29 yeah. You don't know who listened to it. I don't know. 7:34 Believe me the audience's therefore, trust me, I know, I did bilingual radio for many years. 7:39 So let's talk about radio. Man. I really, I'm intrigued by this radio thing, because Sure. I don't know, maybe those podcasts up on the Radio One day, I don't know. I mean, it's really on the internet. But it's one of the cool things about the internet, the the digital age has brought forth more avenues to consume. And I think it's really, really great. It's like me, I grew up on radio, man, I grew up on radio seats. I'm in. I'm 30 right now. So I like, I think like people younger than me, and like they grew up with cell phones, like at a young age like me, like, yeah, so I was 18. So I kind of like, really? I remember my brothers doing. I remember my brothers doing like, termpaper reports on a typewriter like, 8:24 yes. Like, like, 8:26 I saw both sides. And I think I think it's kind of cool. The age group and everybody that's like that. 28 To like, 3435, you kind of hold that transition. Whereas like, my parents, they're like old school. Yeah, right. That transition was a really, really hard and like, for me, like I saw it happen in 8:46 front. Yeah. Even though we have a wide gap between us, we still have the same experiences we grew up seeing and experiencing the same things. Me too. I didn't have a cell phone, I think till I was 19. Yeah, you know, so. But yeah, radio, you know, go back to what you were saying earlier, you know, you know, your podcast, for example, you know, hoping that it'd be on the radio one day, in all honesty. I think it's best, you know, if I was in your position to continue doing what you're doing, I think you have more power than radio hands, believe it or not, I think unless you're doing like talk radio where it cannot be duplicated. You have more power in what you're doing right now. And that's not to be negative around the industry that that made me who I am. Yeah, but it has changed. And that's the reality of it. It has changed. It's not the same powerful medium that it once was. Your medium is actually more powerful at this point in life, like crazy. 9:40 It is crazy. And the and I tell people this all the time. I had lunch with a with a friend of mine and I'm like, dude, podcasting is it's it's still early on, like people that been podcasting, like 2010 and like 2012 1013 they have like a really leg up because they're really one of the first early adopters. But like even now you're still early. The adapter even in 2022 appear to start today, they're still in early adopters, because there's so much, there's so much upside. 10:06 And not only that, you still, you know, you having to build your, your audience, you know, also takes a little bit more time than it would if you were just to be installed on a radio station, right where you have like that instant audience. So I think that what you're doing is a lot of entrepreneurial stuff when you start a podcast as well, because you're building that, like you would build any business, you're building that from scratch, and you're building that customer base, AKA your audience. 10:30 So let's talk about listening a little bit radio. So you you did your an LA based wasn't just 100% Spanish it was English, or you can say didn't really 10:39 write when I started my first radio station, I was in high school. So that was English. And then professionally, I went into radio when I was 18. And that was a bilingual radio station. That's where I started. Now between that, and Los Angeles, I did nothing but English radio along the way. And ironically, I finished my radio career in a bilingual radio station in Los Angeles, who would have known like, if I've jumped in there and thought, you know, is this a message from the universe saying, This is gonna be your last radio station, because this is the only station I've worked at, since like the early 90s. It would have just blown my mind. But that's how I ended up. The end of my career was there that was by choice. I'm like, That's it, I think I'm done. Because I was seeing the writing on the wall. And going back to your podcast, I've seen the writing on the wall. This is no longer the valuable medium that once was, I don't think financially, it's good for me to continue to chase, you know, the radio dream that it once was. In all honesty, I would have read the chase, going to put together a podcast and build the audience from there. I think that's, that's why I keep going back to you. Like, that's where you have more value than than I would at this point in time if we were to do the same things. 11:58 Yeah, that's cool, man. Yeah, I appreciate that. I appreciate that kind 12:01 of Sure. Oh, of course, I'm just being honest, man. I'm a brutally honest guy. 12:07 So after you left radio, what was the kind of what you betcha after that? 12:13 So you know, and I think this is what's great about this podcast, you know, we're talking about entrepreneurship, right? It runs deep in my family, from my great grandfather all the way to my uncles, and aunts, you know, they've all been in business together for not together but in business for many, many years. And so during that time, that's when I jumped in, and Okay, I gotta figure something out. So I started DJing. I got into SEO, you know, DJ, obviously, was gonna be the next natural thing, right? Yeah, I got into, into SEO, into web graphics, building websites, building business, or designing business cards, and then actually rent rather rather well. So I did that for probably, I'm gonna say about three or four years. That's really all that I was doing. And then we came and I met this guy that knew me from radio, and knew me from being on that song. And then we develop this whole trivia concept, which, if you want to get into that now or later up to you, but that's kind of where things went in between. Okay. 13:12 Seo. I love Seo. And I think because of SEO, Oh, yeah. It's such a such an underrated benefit of podcasting. 13:23 I must agree. I must agree. It's what's gonna it can help you build your audience or get nowhere. What do you mean, you got to do it? Right. With SEO? 13:32 Yeah. What to build your audience to get nowhere. What do you mean, like get nowhere? 13:35 So in other words, you know, SEO is what's going to help you drive traffic, right? If you're doing it, right. Yeah. Right. But if you're not doing it, then you're just kind of living on hope and hope that someone's gonna find, you know, your show. If you don't do that SEO someone else is that's what I mean by then you just won't go anywhere. Okay. That means in terms of SEO, 13:54 okay. Yeah, SEO is such an underrated tool, that not only will look into it, and I, I've kind of like, I'll interview like, some of my clients. I'm like, dude, just do it once and just wait. Just wait. And then they'll get business that comes in from the podcast just off of the organic SEO? And I'm like, that's the power of it. This is why Yeah. 14:17 Yeah, if you know how to do it, right. That's really what it takes is knowing how to if you don't know No SEO in the world is gonna save you. 14:25 Yeah. Let's talk a little about SEO. So what what's some tips and tricks for like anybody that just wants to do some type of SEO or content website or just getting their name out there in general? 14:35 I think the first thing is you have to make sure that all your meta tags are filled in. That's probably the most important part but that's only a small fraction of that but if you're just trying to at least make sure that your website or whatever it is you're doing goes out there, your title, your your description, your the slug on there, if it's a website, all that needs to be properly filled out with the relevance of whatever that topic or article All is about. So if you're you know, you're talking about, you know, pigs, make sure that your description has all that and your tags and all that have that name somehow somewhere. 15:10 Yeah. Yes, the basics, the basics, the basics, the basics, 15:15 but they can go real deep. 15:19 I tell I my partner because he's, he does episodes of me here and there and I'm like, yeah, like, he's it was like Real Estate Sellers and like, yeah, we we do this all the time go check us out. Oh, with the with the SEO stuff. Yeah, with SEO wholesale drive will drive potential customers to our online presence to get business. 15:38 And you know, real estate is super competitive. So really, knowing your expertise in SEO is super, super important. Because you have so many people you're competing with, those are the areas that are are tough, because the other guy might be doing similar things to you are and dashing. You're like competing to get up those ranks and, you know, be found on search engines supposed to do. 16:04 I haven't interviewed a client and he's like, he's like, I do this to become known as a buyer in my market in New Orleans. like, Alright, I got to buy more real estate in New Orleans, Louisiana. 16:17 There you go. And that's exactly it. Dude, there. There you go. At its most basic level, right, but even that, believe it or not, is not as basic as someone's might think. You know, you have to give it some thought. Right? Is it still gonna make sense? That'd be relevant to the topic. And I think you nailed that one. 16:34 Yeah, I, I enjoyed messing with it. Because like when it comes down to it, like, I'm just trying to get my I'm trying to, um, it's an exchange of value whenever I do this podcast, yes, we're exchanging information. Yes, I'm learning new topics. But I'm gonna put there, I'm gonna put your episode in front of 20 different places, right to SEO optimized to help you help me help us? Absolutely, absolutely. It's an exchange of benefit and firmly listening, you have to find a way to provide value to whoever, whatever niche you're in. So if you're, if you're doing podcasts provide value, and they're exchanging information, keep crawling, you're spending an hour of his time with me. So we're exchanging value. And then I was like, one thing I love about like podcasts in general, is the amplification. The MBA shouldn't have time. That's like, we could record this one hour right now. And it can have 2 million downloads over the next 10 years and people right, 17:30 right. 17:31 That's really the amplification of and I think it's for talk radio, like, you might only see that once, because it's besides that, right now, today, a Exactly. Z, and somebody died and passed away where it's all Yeah, it's a day, or something like this is evergreen for the next 10 years. 17:49 And you nailed that, especially if you were, you know, for example, if you were to sell a product on on that podcast that you're still selling 10 years later, and so we find that old podcast of yours, it's still relevant today. And that's going in again, you know, you kind of answered not really answered because kind of elaborated on the difference in radio, you know, and podcasting. You just nailed something huge. Right there. You're right. Your podcast is this is why it's more powerful radio. You heard it today. It's gone today. Your Podcast, heard it today. saw it today. It's here 20 years from now, as long as you're still doing the show. And that's where I find power. 18:25 Even if you're not 18:27 a man, even if you're not it's true. It's true. I mean, you know what, that's where it has true power, especially if you're selling something. 18:35 Yeah. So let's talk about Jack trivia. What? What? 18:41 Let me ask you this question. Okay. Have you ever gone out to play trivia? 18:46 I am a big fan of jeopardy. Okay. So something similar. I don't like Jeopardy. I'm a big fan. 18:55 Have you ever seen, for example, there's a episode on the office I've ever you ever seen the office but the guy in the play trivia, trivia, you go to a bar, right? You sit down? There's a guy with a microphone or a girl with a microphone. And you know, they're starting to trivia and they're asking questions. And then you fill out a piece of paper with your answers you handed in. And that's pretty much what it is. So we took that concept and literally put it on steroids and revolutionized the gaming industry for bars and restaurants. We took this concept and we created a TV show out of it. So when you go to the bars and restaurants, you see me up on the screens, and you have an app and you're playing and there's high energy music. There's me being high energy, a lot of fun questions, questions that you couldn't do through other other trivia companies, for example, I think that we call a face match. We take like three celebrities, we use their forehead, nose and mouth, put them together and you have to figure out who they are. Which, you know, all three celebs who are they something you can do in the traditional way So there's a lot of visuals that we were able to bring together. So when you walk into a bar, you're basically getting you know, you're sitting down to watch, like, a TV show, style game show, is what you're doing. And that's what we're doing. We're the only ones that do trivia this way in the entire country. And it takes a lot to put that show together. It's not just as simple as hey, let's get a camera roll. There's so much behind. Behind the Scenes a lot of coding. Oh, wow. Oh, yeah. 20:29 How it was okay. So I'm intrigued. Because it's bringing it's bringing, everybody loves game shows. I mean, there's people game show TV all the time. I'm one of them. I like white love, fortune and Jeopardy. And it's one of those things where like, my dad used to my parents used to watch all the time. So it came. Yeah. I still liked it to this day. 20:54 Yeah. Same, same. 20:56 But okay, so you're, you're bringing the game show? Firsthand to create like, like a game night team game night thing? Is it live? It was recorded. 21:06 So right now, it's Yeah, so right now it's recorded, right. So right now I built a studio in the back of my house. So I record everything in there. Like I got a green screen and everything looks really Pro. When we first started, it wasn't like that at all. But you know, you gradually move and you get better and better and perfect things right as you go along. Bring in my experience into it. And my partner's experience into it is really how we created this. Just this really troll looking game that looks like a little, literally a TV show. So it's all pre recorded. And then it gets distributed to all the bars and restaurants for each night. So each night is a different game. So tonight's game, for example, being Monday, right, like tonight's game, would, would be distributed to like seven different locations on Tuesday, 50 different locations, but a different game each night, right? And it's all pre recorded. But when you're watching, it's like watch it. That's what I'm saying. It's like watching a game show on TV. So I'm up on the screen. I'm like, Alright, here we go, Daniel, blah, blah, you know, is it playing over blah, blah, blah, or whatever? Even though it's not live? Right? Let's get to your first question. And here it is. And we get into that first question, then you have the choice to answer the multiple choice on the app. So in the app allows the accuracy where the old school way that people do it right now, the accuracy is really based on if the host counted the numbers, right. And got, you know, the scoring correct, which lots of problems with that. 22:30 Okay, okay. I've been seeing stuff. So not necessarily about trivia, but just live interaction type of different. I went to an event and they had something like this where they actually had like live questions in there. And then it popped up with graphics from the live audience. 22:48 Yeah, yeah, I've seen that too. Yeah, they a lot of bars do stuff like that, where you can instantly like hashtag something, your picture will come up or a response to something, you know, will come up. Those are I do like those, those are our good interactive features for the bar. Ours isn't necessarily you know, like that. Ours will eventually be where we might even do a live. We're just trying to figure out the logistics of how would that work? With an internet connection? Right? If you lose that connection, you just lost a lot of people playing the game 1000s There's 1000s of people playing. 23:26 Yeah, yeah. Yeah, that's true. 23:29 Okay, and we do the same thing for bingo. The same thing. We have a jack bingo. And it's the same concept. I go on the screen, except the bingo balls are not you know, I'm not pulling them out or anything like that. They're automatically popping up on the screen. 23:41 Okay. So it's just you're trying to provide a enhanced bar experience or enhanced gaming experience? In exactly the live setting. to 23:53 That is correct. 23:56 That is correct. You're, you're on the 23:58 right track. Okay, what we do is, I think everybody wins in what we do, right? We have the live audience that that's there. So you know, Daniel shows up to his favorite bar sits down with his friends. And you know, they order some drinks, and they get the app and they download Jack trivia. And then Corona comes up on the screen and starts off the game. And it's good for you, because you're gonna have fun, you're gonna win stuff. It's good for the bar, because they're boosting their profits that night, because you're they're having drinks and food. And it's good for us, because that's a long term client. I mean, our retention rate is ridiculous. It's like 90% Wow. Yeah, it's huge, man. It's huge. If somebody drops us because you went out of business most of the time, you know, that's gonna undo what triggered it's got to do with whatever else you were doing in the background. 24:45 Yeah, somebody was over porn. 24:49 Yeah, if you have any idea, you know, you're losing profits because your bartenders don't know how to pour right yeah, but that's that's that you know, that's the experience it you know, we bring along with, with Jack trivia, It's always hard for me to explain it. You know, I always tell people, you know, if you go see it, you'll totally get it. It's kind of like going back to listen to a podcast. If you don't see the person's face, you're trying to envision what this looks like, right? 25:12 How can people experience this? This is like YouTube or you have to go can people get the experience on their phone by themselves? 25:20 So that should be remember HQ trivia. Okay, so it kind of works like that. What are the TV screens instead of your phone? So the answer right now, the short answer is no. The long answer is eventually, yes. The goal is, hopefully by next year is to be able to go nationwide, and be able to have Jack trivia just about every location across the country. And no matter what location you show up to, it's always going to be the same product that's being delivered, right? I think haven't like McDonald's, right? No matter where you go in the country, you're gonna get the same Big Mac, right? Well, no matter where you go in the country with us, you're gonna get that same job trivia game. And that's another difference between us and other regular trivia games, where you have a different host. If that host is terrible, then it's not gonna be good for business. Right? Yeah. And nine out of 10, those hosts are terrible. It's hard to find good ones. 26:10 So you try to provide consistent user experience. 26:13 That is correct. You nailed it right there, the consistent user experience, they know what to expect, no matter where they go. If somebody cancels and they go somewhere else, you know exactly what they're going to get. Versus other companies, you just don't know what you're getting. So what's your toss up? 26:27 Where are you guys located? Or what bars are you located? Right? Download the app and see where it's going to be at your nearest location. 26:34 Yeah, so you Yep, you just go to the website to Jeff And basically, you have, all the locations are listed there of where we are. We're all in Arizona, right now, in the whole state of Arizona, we were in California as well. But when the pandemic came along, that closed down some bars, so we kind of lost that business, we're already starting to take off, like going in different marks, we're breaking out, we're gonna get to into Colorado, and it just didn't work out because of all that. So we're gonna give this a go again, you know, to try and get it out there so that everybody can experience, you know, whole new way of doing doing trivia. It's a whole different experience. 27:10 It's it's it's unique concept. I know, there's a lot of money in gaming as a whole. Yeah, there's a whole lot of money in there. Or is your plan to exit? Or is it just a passion project at this point? You 27:21 know, I love that question. Because you were talking about that in one of your podcasts. And I never thought about it until you said it. You never think about Yeah, this is probably my blower for you. You think you're gonna do this forever. It's, I'm gonna be honest with you, man. It's sat with me. Ever since I heard that podcast of yours. It sat with me. And I'm going to exit. I have not been able to get that out of my head. I'm like, who plans an exit for the business? Like, why would you plan an exit like that? You want to do this forever? Especially if you're, if you're loving it? So do we have some ideas? Yeah, at some point, you know, it gets valued at a certain amount. And yeah, you will know what to sell it in cash out. But I think I think that's probably the most logical, but I don't sit there and think about it. Until you said it. 28:07 I literally, I know it's possible. I know. It's podcasters talking about because I never thought about it either. And now I bring it up when I interview people, because now I'm like, it never hit me. So it's probably never hit my people I interviewed either because I never I've never once thought of an exit before that podcast, which is, I appreciate you being a listener of the hyperlapse. That's it brings me brings me joy that you found value in the podcast. And I'm asking you the question. 28:34 Yep, it's us little like dude that sat with me, man. All week long. It's all I've been thinking about. I'm just like, exit thing, man, I'm gonna have to say something to him when I interview. If you didn't bring it up, I was gonna bring it up. 28:50 For everybody here, if you're entrepreneur, you got to think about the exit. And like I said, it didn't hit me in a hit pit Crona. It's one of those things were like, what is what are you going to do with this business is something you pass on to your kids something you sell? Is it something that inevitably what's going on right now with all of us? The Boomers retiring or passing away? There's no one there to pick up the mantle. Literally, they're closing businesses, because there's no one there to take that business. It's terrible. It's Yeah, it's crazy. So like, what is your exit strategy? If you're if you're starting a business, is it going to be passed down? Are you going to are you going to give it back to the employees as long as ownership shares and higher CEO like what is your exit strategy? There's something you don't you do not think about? And I don't I don't think about it either. 29:40 I'm, you know, when you brought it up, and I'm glad that you brought it up. I think it's something you should bring up. You know, at all times regularly, that's what I was looking for it you know, regularly on your shows, because it's something to think about, you know, you get so involved in what you're doing that you don't even think that there should probably be some kind of exit strategy. And, you know, you talked about passing away, just this past weekend, and one of our clients, I had no family, he had a good exit strategy, because at one of our locations, I came to find out that he died like two months ago, and somebody else is running. It's just a single owner bar. And somebody else is already running it. And I believe it's his brother. So I don't know if there was a strategy there, or just happened to work out. But it's the things we don't want to talk about either. Like, what happens if you die, right? Like, you know, not the conversation you want to have with yourself or someone else. But it's true. What if you get hit by a car tomorrow? How does your business continue? So those are the thoughts that went through my head when I heard your podcast, and I'm just like, damn, like, I never really thought about that. I'm like, what is true? Like, you get hit by a car? Or, well, let's just say you don't even die, you just end up in the hospital for a long period of time or something happens, right? Well, you have to quit. Like, what do you do? You leave because you didn't let a lot of people down. So you got to have a plan in place. 31:00 And this is this is a question for you. And like, you ever thought about doing another co host to run the show, just in case. 31:07 So you know, it's funny. And listen, it's crossed my mind. I'm sure it's crossed my partner's mind a bunch of times. I like having co hosts to begin with. I just don't think we're at that stage yet. Yeah. Can we get there? I think we can get there. We're just not at that stage. Where requires two people. Yeah. I think we got to get to that point. But yeah, it's it's that's crossed my mind. I would love that. Because we can honestly, that's, I think would be the show completely different and fun. Right? But I'm sure my partner's thought about it a bunch of times as well. Because he does think about things like this, you know? So it's a it's a good question to ask, 31:43 ya know, and the reason why, like, I've, I have some other co hosts, it helps bears like some of the burden. Like sometimes if you can't show up for a bear should call in sick today. I want to be respectful of your time. And I was like, Hey, can you fill in? Or boom, we can switch on? Absolutely. So I've, I've have worked with calls like that. And it's just it's one of those things where like, you don't want everything. You don't want all the responsibility to be on you as the producer. 32:10 I agree. And as producer and host of the show right now, yeah, it is all on me. You know, if I mess something up, or I'm not able to do something, it affects everybody, right? But you've got to have someone who's there that can do the same job. Obviously not the same as you but complements. Complimentary? Yes, couple men are exactly. And yeah, those things like I said, you know, they've gone through through the process of, you know, that thought process. But again, you don't think about until someone like Daniel brings it up. It's a good question to bring up. You have done well, my friend. 32:45 It's just it's one of those things. Like I said, it hit me. And now it's just like, I want other people to think about it too. Because it's something that happened, it's gonna happen, whether now or tomorrow, it's gonna happen, gonna happen. Right? So how would you start this the jack trivia. 33:03 So the trivia company was called a different name. And he my business partner already had a trivia company, and then he rebranded and we came up with this concept that we're talking about now. And so we started this five years ago. Now, it's been five years since we've been doing this. But again, you know, it started, it was a rough start, because we've never done this before. Right? So it's not like we had a blueprint of, hey, this is how you do it. We literally had to learn from the bottom and kind of work our way to the, to where we are today. You know, if you look at our product five years ago, it has no resemblance to what it looks like today, or how we how it sounds today. 33:40 So I think I think it's really cool. And it's not for everybody. But you're trailblazing and trailblazing is the hardest. 33:47 Dude, I agree 100%, it's safer. If someone's got a blueprint for you, or some kind of map that you can follow, even if it's not to the tee. But you're right, when you're trailblazing there's a ton of risk, a ton of risk, because you don't know what you're doing. And you don't know if it's going to work. You have an idea of what you're doing. But you truly don't know what you're doing. We're discovering new things every day. We're always discovering like, Man, why didn't we do this before? Oh, yeah, because we've never done this before. So this is the first time we're thinking about it. It's, it's crazy. 34:25 It's definitely innovative. It is. So how are you monetizing this? 34:32 So that's the beauty of it. You know, people always ask, you know, how do you make money with that? Like, is there any money in that? There's a lot of money in that, you know, in basically the bar and restaurant pays us and we make it free for you and your friends to come out and play. Okay, that's why I say everybody benefits you know, you win. The bar owner wins, we win. Same thing with like, corporate, you know, clients, same thing. You know, they want entertainment, right? And they want good entertainment. So we bring art products out there just like, wow, we've never seen something like that before. They're always impressed every time we've never seen or heard of something like this. And they love it. And it does great for them. So that's how we monetize through different venues. And recently, the sponsors. So like white claw, jumped in with us two years ago. So now Wyclef has been with us for quite some time. So that's kind of like the next part of monetizing is going through some sponsorships. And you know, in addition to what we're doing, 35:29 that's a that's interesting. How many bar locations are you currently in right now? 35:34 As of right now, I think we're about 70 Plus locations. We were hired before the pandemic, but a lot of places close down, we'll close to 100 when the before the pandemic came along. But we're kind of trailing our way back up, you know, to that number, but eventually we went on, we want to get hundreds 1000s of locations. 35:54 So are you doing daily trivia games? Or is it 35:58 yes, we can? Yes. Every single night, seven days a week, there's a game that goes out. So you can just imagine the amount of work it takes to put these together, you know, is a lot of recording going on a lot of editing going on. But these are daily man. Every single day, seven days a week. We're doing games. Crazy, right? 36:15 That is amazing. 36:16 Yeah. And all these different locations all at once. That is incredible. 36:22 How long? Is it the game? Yeah, see this? 36:25 hour and a half? hour and a half? Yeah, almost, maybe, maybe 140? Right around 36:29 there. You're creating 10 hours of content a week. There you go. Plus editing, 36:35 plus editing. That's, you know, that time consuming you edit. So you know, time consuming. That is? Yeah, a lot of mistakes have to get taken out. You got to make sure this sounded right. Oh, I said this wrong. So yeah, there's a there's a lot that goes into it. And, you know, You've obviously done editing for anyone who's done editing. And they know, it's like that it's like being it's like working for network TV. You're putting on TV shows every night of the week. 36:59 What's the one thing I really liked about your your business model is that you're building up your database, so you can receive, it can rename your use. And you can see what what the top performers are. And make, you can get the you can start collecting your data to figure out what your top performers are. 37:15 Well, and you're absolutely right, we were up to what game? Are we I think we're like a game 380 Almost game 400. So we can go back and reuse old games when needed. And we do. We'll go back and use game number one who's going to remember game number one? Yeah, when you're up for game 400? You know, who goes to the bar seven days a week? Exactly. And you'd have to go to different bars to really experience that. You know, I don't think anybody's got time for that. 37:40 Okay, so I like that you're you're really building up your moat, as you get as you do more and more 100% Because you have the the user experience 37:50 380 is a lot. What's that? 37:53 You got an ad is a lot? Yes. 37:55 Yes, it is. Yes, it is. Like I said, we're almost at 400. year, probably next week. That's crazy. Yeah. 38:02 This is episode 320. Ish, three, to 2300 as a lot. 38:09 Yeah, well, there you go worth we're almost at the same at the same, you know, connect to you know, the same number of episodes. 38:17 But my, my here's, here's my caveat is I only have like one episode, like an hour and a half long. And you do this seven days a week, seven days a week. I commend you. It's 38:29 Thank you. It's not just me alone, though. It's it's several of us involved. But each one of us has a job. 38:35 So how do you how do you brainstorm for the sessions for the topics? Is it like, movie trivia? Like what type of trivia this kind of switch topics? 38:46 So our regular trivia during the week is general knowledge trivia, right? They'll be like science, math questions, things like that. We have someone who writes out the questions, we have a fact checker, you know, that's to make sure that these you know, because people will fact check you, man, you get this wrong. And they're like, No, it was so and so. And it wasn't like that. And so we have to make sure that that is also correct. So we have someone checking games, you know, every single day. And then we have theme games, you know, so we can do a Batman game. We could do a Disney game like we're doing home alone today, for example, right? Christmas is in you know, in the air. So Home Alone game when we're done, I gotta go and put that together. I gotta go record that. I got to edit that we got to fact check it because it airs tomorrow. So we only have so much time between now and then to put that together make sure that everything is correct. And it sounds good. So yeah, it's always a big production. It's a big production. Yeah. People don't even know how much it is they think oh, we can do this. Yeah, good luck. Good luck with that. 39:46 I think you're you're you're very niche down, very niche down and I like I like the concept because I like and this is where like, after doing this for so long. This is I like the content producing side of it. Because that's something you can always you're building a database. And it's just, that's all Yes. It's always so important because the stuff you can reuse over and over again, is priceless, especially digital assets. digital assets are priceless. And I love digital business. And I wasn't always this way. But digital business can change people's lives, because it's very scalable. 40:25 Correct. That was another thing that, you know, you were talking about on on that last podcast was about, you know, scalability of this, you know, which is definitely able to do as we've already, you know, proven. But going back to building the database, you know, you also got your email database, right. So we've been able to build a pretty strong email, you know, base as a result of what we're doing. But I think all those things play into it, right? You got to have all that data, you know, if you want to, maybe sell it and cash out, right? You have all that with you. That's super valuable, to whoever wants to buy it, they may not buy it for the game, necessarily. They may buy it for what it has. If you've got a strong email list, you've got strong clients, and that's what they're buying it for. You just never know. 41:10 I literally just thought of a profit center for you. I don't know if you'll use it or not. But you should you're collecting patrons at the bar information because you're playing. You should sell it back to the patron 41:24 that back to like the person the individual. Yeah, back to 41:27 the bar. So ABC, gotcha, Main Street and first street, and they have 50 people come attend Jack trivia. He had 50 who have 10 Jack trivia, upsell you, here's all their information. 41:40 To build a huge win, we'd have to look at the privacy policies, but that stuff, but yeah, that's a it's actually really good idea, man. I just learned something new. 41:49 It's that I'm a marketing person. So I'm always trying to collect people's information. Not that to sell it, but to monetize it, because your customer list is your is the lifeblood of your business. So if you're technically serving bars and restaurants, that's the lifeblood of their business. So you can since you're collecting it, you can provide it back. Yes, as upsell, hey, we do this, this and this. But if you want to get the client place that plays the game, here's the information as well, for additional charge. 42:22 I mean, I think that's a great idea. And I think as we get more sophisticated with our app, you know, we'll be able to collect even more, you know, data as far as, for example, how many people love science questions at this particular location? Maybe another location, right? Maybe another location likes math more than this location. So we know to put more of a value of those questions at this location and less at the other because they prefer movie trivia. So those would like to add, like, again, as it gets sophisticated with the app that we're going to be, you know, trying to figure out along the way, the 42:51 the money's in the data. The money's no, yeah. I just did a podcast that before this one, where she's, she's a she's a she helps people negotiate bills, like regular electric bills, water bills, phone bills, all that stuff. And she said, the upper hand that they have, it's there, they have all the data, so they know what advantages are in the area. And that their data company and I pointed it out, and like I would have never guessed you're a data company, but you're a data company. And you are a data company as well, because you need to acquire all the information to see what location is doing. Yeah, to target and provide because it's not even that you're targeting them. It's just that if they like movie questions at this specific bar, you need to know that as the bar owner, hey, the bar, Hey, you did really, really well. And here's the numbers on this. Do you want to do this again? 43:44 Exactly. Exactly. And I think that's valuable for everybody involved, not just for us, but it's valuable for the player. Because then they know they're gonna get more of those kinds of questions. It's valuable for the bar because they know that maybe their bar becomes more of a theme night bar, right? And that's more their thing. Now. It's like, we have one bar. That's all they do. All they do is a theme night. It's usually like a movie trivia of a popular movie trivia. That's usually what they do. We have another bar, just let's do sports. So we do NFL, that's all they want to do just football during football. So don't don't like again, we haven't collected as much as we'd like to. But that is one of the main goals is what you said is to collect all that info so we know what to display at what location 44:27 that if you get that down, if you figure out the data side, that is going to help tremendous with your business because now you can use that data to get more business as a whole like, hey, this this ABC bars doing trivia night or they're doing sports night. Now we provide the sports questions episode 101 20 and 220. Our sports episodes, we just get this up and schedule it out. We do a test run, see how it goes and see how it does at your bar. 44:52 Yeah, or even making it like yeah, that's a great suggestion because also, you know, I even take a little bit further than that. You You can also do comparisons and watch another bar and say, hey, you know, there's another bar that's really similar to yours. And I'm gonna say the trivia would work here. But not just trivia, this type of trivia would work here. That could be a huge selling point for that owner, to think, well, it's not just gonna be any trivia, this can be very specific to my location, which can be really beneficial. So that's, that's an excellent point you made? 45:22 No, I like it, man. I like the idea. Like, I like the scalability of it of a digital business. And I'm not really trying to critique your business, I just, I love digital businesses, because the scalability of reaching the masses, like, in my first business, I started with physical products. And I'm like physical products, you're always constrained by production, manufacturing, shipping, you're always constrained by all these other factors. Yes. And with digital, it's literally so scalable, as long as you reach the right audience, and you connect with your audience and in your way, your own way of Jack trivia, right. And I hope people out here that are in Phoenix go play the game too, because I want to experience this because now, I feel like I've learned more I've learned more firsthand than any other patron. 46:12 That's probably true. And if you can imagine, you know what it looks like, you know, it's probably different than what you would actually see. But in a good way, in a positive way. Yeah, you know, I would love for you to be able to come out and experience it, you know, at some point or, you know, wherever you live, you know, hopefully we can get it into that market. And you'll just be you'll be blown away, man. You know, it's one of those things. 46:31 I'm excited, man, I really am. And like I said, that it's, I commend you for trailblazing, because I know that's not easy. No, 46:41 no. And Allah I listened, a lot of it is really my partner's brain that's really, you know, helped them develop in this whole thing together and putting us both together is what's made it happen. 46:50 And that's the other part of it partners. So let's think about this for a second. Partners. So your partner's probably completely opposite of you, is my guess, 47:00 you know, we we both have we're both one day apart and birthdays, right? Or not. So I'm sorry, two days apart in birthdays, or birthdays, or in January. We have never had an argument we see eye to eye on everything. We have the same ideas and concepts. And we we just it's very rare that we disagree. And if it's disagreement, it's a very tiny one that it's like, okay, okay, maybe that's not a bad idea. Oh, good ideas, fine, we can move on to the other direction. No, I feel a lot of partnerships. And I've been in them that have not worked out well, because he's just totally day nights. He was with another partner that they were just like this before I came along. And he had to separate himself from that, but him and I just get along so darn well. And I think this is why this continues to work. So well. What and 47:47 I don't know nothing about your partner. But it sounds like he's like the integrator and you're like the he's the integrator that actually makes everything happen with that kind of in your love personality. Because there's direct history where you can you're not afraid to be in the front, you're not afraid to lead. You're not afraid to go out there. And, hey, let's go do some. Let's try this out. 48:08 And that is 100%. True. He's the mastermind behind the scenes. I'm the one in front of the scenes, you know, and I think that's when he met him and I worked so well. We're not both trying to go after the same thing. Right? We're going through the same thing, but a different way. No separation, 48:23 separation. So if you're looking for a partner, make sure they're completely opposite to you. 48:27 Yeah. And I think that's what it is. You have to bring something different and he brings what I don't bring, I bring what he doesn't bring. But you also have to have the same mentality. I think that's important. If you two are not on the same page or thinking about the same things. Probably not going to last very long. And I again, I've been in those partnerships before we looked at at the beginning, and the only lasted for less than a year. 48:50 Yeah. What is a quote that is yours or somebody else's that you resonate with? 48:55 A quote that I resonate with, man, that well, this is old school man is super old school, and it might be a cliche for most but I really believe about the working smarter, not harder. And working with him is what made me realize how true that quote is working smarter, not harder. And yes, we work hard, don't get me wrong. But the working smart part of it is what's helped us not work as hard as we would have to if we hadn't really thought about things right, methodical and that's him he's methodical really just thinks about things and I think that's where they continue to work what Smarter not Harder, man. I believe that quote for years many many years 49:37 so where can people find you online? Man, this is this has been a great episode. Definitely glad you liked it. Definitely a different one. 49:46 I told you it's gonna be unique man, something different. So Mark is my website. And from there you can find the the jack trivia website and all that stuff. But yeah, Mark or kid to run You know, either way, I used to say think of my last name like the beer, but now I say, think of it like the virus unfortunately, that's going on now. Where's my Mexican friends told me keep going on. I got no way. 50:21 Hope I hope everybody here learned something today because I definitely did. 50:24 And this is an I did as well. I really did. Yeah, yeah, 50:28 this is this has been a great opportunity and thanks for coming on man. 50:31 Thanks for having me. This is yes, this is dope. 50:35 I appreciate. 50:36 Absolutely no thank you for having me and accepting me on your show. I appreciate it to everybody here. 50:40 Go check out kid Crona Jack trivia, if you're in Phoenix, go check it out. And if you're somewhere else besides Arizona, pay attention. It's might be coming to your city near you. And maybe if you know a bar owner, maybe you mentioned it to him. Yes, you can. You 50:57 mentioned it. Well, we'll get on it. We'll get on it. 51:00 We have a connection somehow. And like I said, we're all here to help small businesses. So for another business to another thanks for producing content and thanks for producing and providing something different to the world. I appreciate it. 51:13 I gotcha, man. Thank you, Daniel. 51:15 Thanks for coming on. Appreciate it. Go check out the episode. If you like this one and others like it, please go like subscribe, and share it with a friend. Thanks, guys.

Mark Corona aka Kid CoronaProfile Photo

Mark Corona aka Kid Corona

Trivia Host

Trivia Expert Kid Corona is a former Bilingual Radio Personality turned Trivia Host. He works with bar & restaurant owners who want to annihilate the competition & boost their profits.

Kid Corona is the face of the world’s only TV-style game show for bars & restaurants; Jack Trivia. With almost 40 thousand app downloads, 100+ clients, and a 90% retention rate, he’s helped boost profits for many bar and restaurant owners. Each night, Corona can be seen entertaining thousands of trivia players across Arizona.

Daniel Esteban MartinezProfile Photo

Daniel Esteban Martinez

Host/ Ceo/ Speaker

I have been an entrepreneur since 2018. I come from a regular home just like most people. My dad worked on the roads in the Chicago area for over 30 years. He always taught me to work with my brain, instead of my body. Your body can only take so much abuse. I learned so much from my father. He always pushed me to work smarter and not harder.

I have owned and operated a trucking business for 2 years. I started learning real estate in 2019. Fell into the Data & Skiptracing business in 2020. My partner Anthony & I started Hivemind in 2021.

I have done a ton of different jobs coming up from painting, to door-to-door sales, telemarketing, truck driving, and loading trailers. What I learned most is that I want to stay in the digital business space. The leverage you can have delivering digital products to the marketplace can yield limitless possibilites.

I started The List Guys in 2020. It is a data and skiptracing service. We provide seller and buyers list nationwide. My clients have been getting great results and I am proud to help people killing it.

I started the Hive in 2021 with my partner Anthony Gaona. It is a real estate and business mastermind. It also comes with a all in one CRM, that can host unlimited websites and users.

Starting the Hivemind has been an amazing journey so far. Seeing one of our users make his 6 figure month in June 2021 leveraging our software, I know there will be plenty more to come!