0:05 Welcome to the peak performance greatness show. I'm Christopher today, founder and CEO of Darien enterprises. We are committed to optimize people's performance with tools such as Peak Performance speaking, coaching, and consulting programs for a worldwide international community. We believe that the only difference between where you are and where you want to be is acquiring the knowledge you need and consistently utilizing that knowledge to become a peak performing individual in every area of your life. stick around until the end of the show where we will reveal how you can become the next guest of the fastest growing inspirational educational podcast on the planet in 2030. Let's go. 0:57 Hello, everyone, and welcome back to the peak performance greatness show. I am your host, Christopher Didion. And today I have Daniel Martinez with me he is the co founder of hive mind CRM. Daniel, how you doing today? 1:09 Man? I'm doing good today. It's another beautiful day. 1:12 Let's go I'd love to hear that. And I give a small description of what you are or what do you do within your company? Can you please unpack that a bit more for our listeners in regards to hive mind CRM? 1:25 Sure, sure. So hive mind, CRM is a software automation platform. It's a customer relations management tool. So if you are a business that wants to do business more efficiently, that's what a CRM does, helps you do more business and help you make more money. So we've had 13 clients hit over 100k months using our platform. And we're trying to have more people do that. That's pretty much the end goal. 1:46 So I truly love that. And for anybody who's listening right now, as an entrepreneur, and thinking about potentially having a CRM or investing in a CRM, maybe they're like, oh, you know what, I don't need one because I have it on Google Docs, or on Excel, or whatever the case is. And any entrepreneur really starts there, which is a great place to start. When moving up to a platform structured CRM helps you significantly in minimize to your outreach to follow ups, and it just helps you in your overall sales, because depending on what you sell, you have 100%, like anywhere between eight to 12, outreaches, you have to do these people to really get that product sold. So Daniel, before diving into that a bit more in detail, tell me what is different within your CRM compared to everything else that's on the marketplace? What can we see within your product? And why did you even decide to build this product in itself? 2:37 So I'm gonna answer your last question first. So it was it was out of necessity. I was I was in business, of course, looking for something out there. And there was nothing really out there that really hit everything that I needed. So it's not a necessity. So as far as what we do, it's pretty much everything that you would need as a business. website's unlimited websites, unlimited users, there's a CRMs that charge a per user basis. There's a phone system texting, calling our VMs, call forwarding, call tracking. So you can essentially get a business phone number. So you don't you can get multiple phone numbers on your one cellular device, we have an app. So you can put your your phone number out for different campaigns and answer on your phone live. Texting, calling, voicemails emailing all in here. Most time you're using different products or services in general, like the average business uses up to 20 or more different systems. So it says what's the what's the system, it might be a website service, and might be a phone service, or might be a texting service, because most time they're not really connected. call tracking, Google My Business interface. email provider, doing mass email marketing, so like, there's a lot of things that you might use accounting software, invoicing software, all the different stuff, you're gonna you're gonna use just because your, your, your business. This kind of brings everything all under one roof, and it communicates and correlates. And you can set up automations around invoicing, whether it was tried QuickBooks, before phone system, of course, which is Twilio based. We have websites where our Google Cloud servers, so like, we have clients that use a web interface for their multiple different businesses, they might use the phone service for call tracking for different types of campaigns. They might do text outreach, like we do for real estate. So no matter what business you're in, you can use it to even help podcasters with scheduling. Like there's a lot you can do with the system and it's just combining and automating a lot of your processes. That way. You don't have to there's no multiple things in the pot and you have to keep track of. 4:50 So I love the fact that you saw a problem towards Hey, I'm lacking something within my business with this CRM, the ones that are out there and you create it for yourself when The shift happened towards because previously you had a business they were demanding a CRM for. And when did that shift happen towards AI created something that can be and shouldn't be my business towards selling the CRM? When did that tipping point happen for you? And how did you go about doing that shift 5:17 those more along the lines of, I knew I knew I needed it. And I knew other businesses needed it as well. So it's more along the lines of like, hey, I can operate my other business. So we still do real estate, we still do real estate investing. And the CRM business is just another business that we own and operate, that we help other people. Because now we're in the bid. Now we're in the business of helping other businesses make more money. And now that was really, because like, anybody can make $1. But when you make a lot of people a lot of money, then you you're really making a difference in the world. So that's where it kind of hits like a personal matter, where now we're helping other people make more money, which is a bigger, I think, internal goal of mine than necessarily making money for yourself, because anybody can make money for themselves. 5:59 Nice. So the aspect of value driven helping other people, essentially position you like, hey, you know what, let me go hard in this CRM and really build it. So it could help the other people that needed other entrepreneurs, and help them make money too. So there's definitely that fulfillment aspect that's getting filled there. And Daniel, as we're kind of talking about this, I obviously read up your bio, and some of the things that you that you had on your socials. And you had mentioned that your father is somebody that's very important within your life. And he got a lot of lessons through there. And there was one particular that's that stood out for me in regards to your mind and your body. Do you mind talking about that, and how that impacted you? And just highlighting that to our listeners? 6:39 Sure, sure. So my dad was an immigrant. I'm also I'm a secondary, my dad came here from Mexico. And it was one of those things where like, my dad literally worked on the roads, that's all I knew how to do is His person operating the shovel. That's all I knew how to do. So I that always taught me to literally use your mind versus your body, because your body can only take so much of a beating. So my dad worked on the roads for 30 years, he actually just passed away last year. But it's one of those things where like, I have everything, I everything. When I when I got into the business world, I was like, What can I can I use this more than physical time, because when you're actually trading time for money, you can only hit a pinnacle of of, you can only get so far, you know what I mean? So it's one of those things where like, if you can exercise and make money with your mind, you can make money forever, all the time. 7:26 I love that. I love that analogy and love the fact that you kind of share that story with your father. And first of all, my condolences in that regards. But the ideology to see that hey, no, some people don't necessarily have the option to to use their their brain instead of using their body, but to be aware of it, and deciding because some people using their body is just the better option for them. That's perfectly okay. There is no right or wrong answer. But being cognitively aware to take that decision. I think that's where the important part is, hey, do I want to use my body for the rest of my life or for this amount of time? Or do I want to use my mind on a longevity aspect or whatever the case is, right? So I love the fact that you had that awareness and that understanding within your father. Daniel, as this show is called the peak performance greatness show. And I truly believe that anybody that succeeds and achieves high levels of performance, they have great habits, rituals, and methodologies that they use on a daily basis. So what are some what are your habits and rituals that you utilize to really be a high performing individual within your life and your business. 8:28 Um, for me, I like the freedom aspect of it, I think that was the biggest thing for me of why I became an entrepreneur was the freedom aspect to do what I want when I want to. So I always make the joke around because everybody's like, Oh, you need to wake up before you have to be a peak performer. And I'm like, don't really have to, you have the ability to choose your own schedule. And that's what really determines what you're going to be. So I think unlike aside, a lot of it is I prefer my rest I like because I make money with my mind. I like having I just I take I sleep extra hours and unless I sleep a lot of hours, but a lot of people that you work a regular job, or even entrepreneurs, I sleep like six, six hours or less, you know, they're like, always on like, Peak Peak mode, whatever. Me I'm like, I need at least seven to eight times I'm trying to sleep sometimes night, you know, like I'm trying to I'm trying to get my rested because I need my brain, my brain to operate functionally and operate as well as possible. So those points were like I was stressed out because I wasn't sleeping enough and it's my wife like I hadn't I need to least get a little bit more rest on the front end. I will work something out with the kids like because now we're kind of like we take I work from home, I help out with the kids more. So that's one of the beauties about what I do is I'm able to hang out with the kids still work and do it. I'll do what I love and still operate. Functionally, you know, 9:50 that I love what you just highlighted and our listeners that been following the podcast know that I actually wake up at 4am Every single day so we're gonna have fun, you're kind of unpacking that. And I always say towards when I give my speeches, my workshops and my, all my content within that, it's what works best for you. For me, it works for him, because I'm somebody that's a morning driven person. And my brainwaves are highly more productive creative in the morning. So that's why I wake up that early to get a creative work done before I hit the gym, and so on. But to be aware of your chronotype, and for you, if you're like, hey, you know what, I need eight to nine hours of sleep, that's perfectly okay. It's being aware. And this unfortunate ideology that has been sold to the public the last several years in regards to the hustle culture, sleep when you die is so counterintuitive to how your body works. And to be quite honest, not correct. Like I'm a geek about high performance, I've studied sleeping patterns, because that's super important. So the fact that you are aware of that, and you structured and you have that conversation with your wife to be like, hey, I need more time to do sleep here. So then I could be with the kids here and do my business here, I think is a huge thing I want to highlight for our listeners. So thank you for sharing that. In that regards, Daniel. And my next question over here is obviously you know, you're successful and what you're doing it shows with your business, and so on. And there's a lot that we can learn from other people's successes, to their mindset, to their rituals, to their stories, and so on. But we could also learn to people's failures, right, not only through your own failure, but to other people's. So my question to you is, what is something you're having a hard time with within your business right now that you're struggling with that you want to optimize more? And what are you specifically going to plan to do to fix that? 11:36 A lot of people, a lot of businesses struggle with sales. Because in usually this should be your main focus. I had a conversation with one of my mastermind that recently, and it was like, is retention more important or acquisition more important? And where do you balance that? And the answer is, acquisition should always be more important than retention, because you always need to find a way to acquire new customers. Retention, not necessarily I'm not saying it's not important, it's definitely important, and just shouldn't be at the top of yours, that top of your focus, it should always be customer acquisition, customer acquisition, customer acquisition. So I think then, like I said, it's, it's, that's one of my focuses right now is more customer acquisition, I have customer service and customer retention there already. And it doesn't something I've seen in place. But I'm definitely more focused on customer acquisition more these days, just to get the word out and help more businesses in general. Okay, so essentially, have a churn. 12:38 So what you're seeing right now, is that you're having a challenge with customer acquisition, is that something that you're kind of looking at, hey, how do I get more and so on and so forth? Is that correct? 12:46 Yeah, that's my main focus right now is to acquire more customers. Okay. I have my customer retention is very, it's very good already. So I'm really just trying to my main, my main job right now is just customer acquisition. And that's what I'm focusing on right now. 13:00 Okay, so that makes sense. So obviously, like you mentioned, in business, you have to have sales to have sales, you have to have customers to have customers, you have to get customer acquisition and retain them. Right. So that's the lifeline of getting a client within your product. So you said that that's something that you're working on as every single entrepreneur is. Now the question is, what are you doing to work on that? Do you have marketing strategies? Do you have a different approach? Is it a different copy? Is it networking events? Like what are you doing to fix that? Or optimize that part of your business? 13:33 So one thing I'm always doing is podcasting. I'll never stopped podcasting, because it's one way to always reach new audiences. And that's for everybody listening here. If you enjoy listening to podcasts, try and be a guest on podcast. So that's something I'm always trying to reach new audiences. email campaigns. We actually build it all through headline but I'm really bad at email copies, I probably need to hire somebody to help us with email campaigns just because like, it's it's it's getting archaic where people aren't responding through email campaigns, but it still works. One thing we like doing is we like integrating text into our acquisitions and sales process. So we use a lot of texting and just emails in general, but it's just building and building out and honing out the funnels we already have just to be more optimized to convert clients. 14:25 Okay, so you explain two main avenues and brother like you're preaching to the choir in that regards. First and foremost is the podcasting world, right. I truly love that idea. And so much so that I actually have a podcast booking agency called the damn podcast agency. And the reason why I started is because I Q mentioned, I built my business through getting booked on podcast. And the difference between that and a 32nd. Real or a quick ad or a copyright is that usually on a podcast you have anywhere between 30 minutes to an hour of communicating with a host and really the listeners have that understand or have the time to understand your thought patterns, your ideology, your service so much more in depth. So it is a relationship that gets so much more better cultivated with the consumer. So I love that first thing. So you're getting on amazing podcasts, rinse and repeating it to build your brand, your expertise and grow your product, right. That's one second thing, the aspect of your newsletter, right grouping great copy with a newsletter communicating with your community with net. And so as you're doing those two avenues deserve place that you're leaning on, you have a higher percentage chance of increasing your sales, and so on and so forth. So I truly love that approach. And that's something that I wanted to highlight for our listeners as well. Daniel, as we're kind of coming to time here, I want to ask you a couple of last questions. Before we end this great conversation here. My next question in regards to building the CRM in itself, I kind of alluded to it, the importance of it. But obviously, like I said, I'm just the user, you're somebody that builds it significantly. And you probably have some statistics that I do not have, what is in percentage, if you can say, the increase in sales, when somebody uses CRM, towards somebody that doesn't have a CRM, or somebody that's kind of meat Schiff, a CRM on a Word document, do you have any statistics they could share with that? What are the real differences within your business and sales and opportunities that it brings. 16:25 So I'll bring up to one client, so one client I had was on spreadsheets, spreadsheets, and notes. And in our business, and in most businesses, your your should meet, you should make contact with a lot of people just to get sales, you should. So he was on his paper and paper and spreadsheets, he came into the system, he picked it up pretty quickly. And he's done over six figure months, at least two or three times, could be our first he might be our first mentor, there's somebody coming up and I get a million on one deal. But we really, we really, you can optimize and maximize your time and efficiency. So one of the things we preach is that everything's delegation delegation, if there's something out there that can automate that delegation part, you might have to delegate it at all. And it just gets done. So we very try and teach automation before delegation, because you don't have to delegate it all. Again, really optimize your, your time, and your your human aspect of whatever your job is. So whether you do it yourself, if you're a solopreneur. Or if you have a team in place, it might be less action they're actually doing as an individual or part of your team. So you want to automate as much as you can. 17:36 So I love what you just mentioned, I want to highlight it automation over delegation. I'm a huge fan of delegation. And I feel like automation is a subcategory of it, you're just delegating to an AI, which you're calling automation, which I totally love. So looking at what are certain platforms that you could utilize before hiring somebody to optimize the systems and processes within your business? And in regards to that, you said, like, you know, you had some clients as 16 and all that stuff. Have you seen anything like in aspect to like I said, percentage, or, like how many times more 18:08 is probably doing this is real estate person, most of my clients are real estate, there's probably been one or two deals a month right now he's probably doing 15 to 20. 18:15 Okay, okay. So there's one example over here, we're seeing that it's really huge, significant differences with the CRM. So Daniel, I mean, listen, awesome to help with, with everything that you're doing great success in with your CRM company over here. And my last question to you is, if somebody is listening to this, and is interested to know more about your CRM to see how it kind of comes in competition with other CRMs, to get to know you more to find out a bit about you, where's the best place that they could connect with you and your team. 18:46 So, first of all, we do real estate as well. So if you're interested in real estate at all, we actually have $1 course it's literally $1. That's how to make six figures on one land deal, you can actually text us at 210-972-1842 to one zero 19 797 to 1840, to discuss the keyword course. And you're gonna link to that. We're literally hive minds here on every platform, we create a lot of content, that's something else, if you're really trying to make a debt in the marketplace, create content and put it everywhere. That's the best thing I can say. 19:17 And so I truly love it. So everything you mentioned will be in the show notes below. So you guys are interested to find out a bit more about the real estate aspect, like you mentioned, just text the word code to the number eg previously mentioned, and you could find them everywhere that hive mind on social media is in regards to finding out about the CRM. So rather was true pleasure having you on the show. Best of luck with everything and we'll be speaking very soon. 19:39 Thank you. Have a good day guys bye 19:57 Chris Ferdinand here. Thank you so much for listening to the pizza. Men's Fitness show. If you're a successful entrepreneur, or intrapreneur, who would like to be on this program, please visit our website at peak performance greatness.com. If you got something out of this interview, would you share this episode on social media? Just do a quick screenshot of your phone texted to a friend or post it on the socials. If you know somebody that could be great guests, please tag them on social media to let them know about this program. And don't forget to include the hashtag peak performance. I love seeing your posts and guest suggestions. We regularly put out new episodes and content to make sure that you don't miss any episodes. Go ahead and click that subscribe button. Your thumbs up rating and review goes a long way to help us promote this show. And it would mean a lot to me as well as my team. 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