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Nov. 20, 2022

Ep 273: Harnessing The Magic Of Podcasting

Ep 273: Harnessing The Magic Of Podcasting


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0:01 Hey, welcome to today's episode. This episode, we're part of our stream conscious little thing to me and Anthony just talking about stuff that's on our mind and a lot of things that we did two episodes of this when we were driving one day into in Texas or we're together one time. So it's a lot of stuff that we just think about. And so it's just interesting. It's just interesting stuff that we're on our mind right now. I mean, we have Anthony here. So one thing we want to talk about is how, when call us again, 0:30 harnessing the magic of the podcast, 0:33 harnessing the magic of the podcast. So this is one thing we have kind of Anthony was not a believer, was not a believer, but he's a believer now. 0:45 Yeah, when we first started in this game, like I'm going hard, 100 miles an hour, you know, doing real estate deals, you know, and and Daniel's always been like, you know, my, my partner in crime, but he's always been helping with the backhands, automations technology things numbers, running numbers, crunching numbers, doing breakdowns. So I would call him and say, Hey, man, can you run the numbers on this little apartment complex on this thing? You know, the numbers work, and he'll text me back in 38 seconds, like, Hey, here's your here's everything. I'm like, Hey, that would have took me a couple of hours to pencil out, right? So we've always had that amazing connection. Like, he practice his strength. I practice mine. So I'm like, 100% in real estate. And he's like, Hey, man, we got to do a podcast, we're gonna interview this person and this person. And to me, it was like a huge inconvenience. Because I'm like, I'm in the trenches, man. I'm trying to get it. I'm not exactly trying to stop and just like, have a cool conversation and talk about real estate. Like, I'm not talking about real estate. I'm doing real estate. Right. So I didn't think I was above it. But now come to find out years later is like, it's probably the most powerful piece of our brand. And the most powerful thing that we've done. I even called Daniel a couple of weeks ago. And I said, Dude, I was like, I gotta hand it to you, man. I was like, You're a genius, bro. I said, because I did not see the vision. I did not see the vision. 1:50 Yeah, so. And the reason why I really want to talk about this is because I always like we interview our clients. And if you've listened, you listen to the shows and all these episodes that we've been releasing. A lot of people, we interview our clients as a whole. So I talked to DeAndre Anderson, who was out of Florida flipping contracts straight on Instagram, go check them out. I talked to him like, hey, yeah, Dre flipping contracts, right? The Andre Anderson. And we've done two episodes with him prior, I just recorded a third with him. And on the third, I'm like, Hey, have you gotten any business from the podcast? He's like, Dude, it's funny. You asked me, I had a lady. I was contracting. And she wanted to see who I was. And she ended up googling me. And she found that episode with you guys that were talking about flipping land. And she ended up signing the contract the next day, and I thought, like in my head, and he was telling me this in my head, I thought she wouldn't want me because we're talking about how I made this amount of money on a deal, whatever. And I was like, totally, totally thought it wouldn't have worked out. But she told me the reason why she was signed with me because I did a podcast about business. And I'm out here doing the actual business. So it's kind of because he's, I don't know how much money he made on that deal. But it's like, and we did those podcasts a year ago, you know, and it's just been out there. So the magic is in the seasoning of your podcast, and it's not even about the downloads or who listens to them, or how many downloads you have and million millions of downloads per month. It's making the impact on the listeners you do have and building that audience, because you don't know who's gonna find you off of that. And I've told Anthony about, I told DeAndre about this. I'm like, dude, now you can tell people in your Google. I told Anthony the power that too. And Anthony use that with his with a seller to keep telling him that story. Yeah, 3:33 I forgot who it was. Danny would always say it as a joke. He would say like, Hey, I'm not going to carry it. Because we've never carried business cards. We don't have flyers calling, but you will. We want you to go and find our content, right? When people are like, Hey, do you have a car and I show my shirt? Like, I'm going to a meeting and like, check this out. So Daniel would kind of joke and he would say, yeah, he goes, I'm not gonna give them a card. I'm gonna say just google me if you want to find out who I am. And sure enough, I've had sellers. I'm on the phone with them. And I'm talking to them in the Mikado, I know you're the real deal. How do I know this isn't a scam? I'm like, I don't know. But look me up online, give my name and phone number. And twice now that has happened where they've called me back and said, Okay, I'm ready to do the deal. And in the wholesaling world, I've heard a lot of people think about like that it might be shady, right? Because there are wholesalers out there that are doing shady things. But in your mind, you're like, why would somebody give me a property for less and let me make some profit on it. But as professionals, we're out there. We're actually sourcing the buyers. We're doing the legwork. We're doing the marketing. We're moving dumpsters, we're negotiating with attorneys. We're removing liens. So we're working our butts off, right. We're earning our keep I'm proud of what I do. I think it's honorable. And yeah. So even if the sellers now right, you think what you're doing secret, they go out, they look us up, they see what you're doing. And they're like, Yeah, I want to do business with you. So boom, power, the podcast, power, branding, power of having yourself out there. I want to tell you something that that I've enjoyed more than anything about the podcast is the connections that we've been able to make. I mean, we've had some monsters on the podcast and we have some even bigger monsters lined up now. But trying to get these people on the phone. You know him on Messenger, send them a text message and say, Hey, can I stay on the phone with you for an hour? They might not even respond to your text, right? But You invite them to a podcast and say, Hey, can you come hang out with us for an hour and talk a little bit about business or talk about whatever your industry is? Yes, yes, yes, yes, yes. 270 times. So I think that's what's probably the most been the most amazing thing for me is that the podcast gives you the power to be mentored by a top level individual. I mean, we've gone deep, right? We've gone really, really deep. We're like interviewing these people were that we're able to, like ask these questions. He's really sharp digging questions that like you might not see on a normal podcast. And they just go ahead and spew all the information, everything. It's been amazing. Yeah, we've seen it happen time and time again. 5:36 So and I'll talk about the key thing, I have a couple sources of this. So I had a guest that he DM me, because after Rudy released the episode, he saw how much content we're pushing out of his episode. But he's like, I want to do another one. Because we're super good stewards of the content we produce. So like, most of the episodes that we cut, we get might get 30 or 45 minutes, episodes, we'll come in and get 10 to 15 edits of that episode, and then just re release that recycle. And like he'll be commenting. Like, every time he sees this video and comments on it, because he appreciates that we're like letting letting his message out. And we're a good steward of the content that we're producing together. 6:15 As a steward of the information is huge, yeah. Like, we're going to try to blow up your brand by you investing that hour with us, right, so we're not stealing that hour, we're gonna repackage it and regurgitate it, push it back out to the marketplace and try to drive you more business. So that's just, it's just an amazing space to be in. I think it's pretty cool. Something that I think about, I'm an old school marketer been doing marketing for almost 15 years. I was like, in the days of like, Jonathan Budd, David Wood Hoverson, there's a bunch of those old school marketers that were just blowing up, you know, that around that timeframe. And I remember, like, they push it up this landing page, right, you put in your name and your email, and then it opens up like a sales letter video, or you go on this landing page, it's super, super long. It's like just boom, boom, boom, boom, boom, you're just reading all the way down like a 30 minute sales letter. And I'll tell you, man, these guys is genius, this 30 minute sales letter hour long sales letter. So by the time you get to the end of the funnel, you're ready to drop a grand, two grand, three grand five grand for whatever product and service they were pushing at the time. Well, in this case, right, with us doing the podcast and having all of this content in place. What we're seeing time and time again now is people are coming through that virtual funnel. And by the time they do get on the phone with us, they're ready to spend money, right? Somebody just popped through the other day and give us 3500 bucks. Right? So these people are coming in now. And they're like purchasing these 4000. Oh, shoot, you see. It comes in quick. And we have one right now we're working on a million dollar land deal. We're working on making a million and a half on a single land deal. Once that deal closes, guess what? Our private mastermind to make a million dollars on the land deal. Because this is repeatable. Now we've signed up, I would say we signed up like $6 million worth of contracts, like in the last 45 days, this is repeatable. So we're gonna start teaching people how to do a million dollars on the lendio. We're gonna charge 25,000 for the entry into that. So I can imagine by the time people come across our content, they see this, Hey, these guys are the real deal. Boom, I'm happy to give this guy's 25,000. And they're gonna teach me how to make a million. So what we're gearing up for is huge, long form sales letter long form sales content, the power of the podcast, connecting with people that are on a different level than you can possibly multiple levels above you. They're willing to give you an hour of their time, just for having a podcast. 8:13 I want to mention one more thing, because I always I always like the story. So if you guys check out episode 201 is he's an Australian investment invest in New Orleans. And I asked him before the episode, I'm like, Hey, why do you want to do this? Well, I want to be known to buy houses in my market and being the guy I'm like, Alright, I got you. So if you go look at Episode 201, I literally called it. Ozzie Steve Pingree doing more real estate in New Orleans, Louisiana. And it was it was as simple as a simple nap. Because, like, he gave me an average time, we talked about a lot of different stuff. But his goal was to be getting Google SEO in his market. So I'm like, Alright, let me Don't let giving him Google SEO in his market. So isolated, it was an exchange. And like, if ever if you go listen to episode, we talked about other stuff and key points of investing in the world, but like it was an exchange of value where I'm like, I'll give you the SEO. I mean, I appreciate you giving me an hour of your time. Here's the SEO please go make money in your local market. So it's gonna be a huge huge key point of being online being reachable being found online. Is such a such a under underrated power play, that can make you money forever. 9:29 Yep, so we're actually working on a book right now we're probably about 70% complete on the book, if not, not very much left to go at all. It's actually moving pretty quick. We knocked out actually like half of it like in a day, right in an evening. So we're almost complete with the book. But that's something that we're going to cover we're going to cover like the the most powerful points that you can cover in marketing, and we're gonna go deep on the podcast, this has been magic. If you're in business, if you're in branding, if you're trying to get your name out there, whatever you're trying to do or grow. If you don't have a podcast, you're you're sinking ship. I promise you you need to move into the age of content and you have a podcast 9:59 stop Part One or beyond guess, and other people's too. You don't just have to start your own, you can be done hundreds of 1000s of them. That's one thing I do 100% I probably been a guest to over 50 to 60 podcasts right now to date that I've done in the last 12 months. And it's just been. It's just been a grind. And like I said, it's just getting the message out there reaching new audiences and providing value amount of way through your own story. So for everybody out there, start a podcast, go get some other people's podcasts, and create your own magic in your own business. 10:31 Go get you some magic guys. Thanks for hanging out with us.

Daniel Esteban MartinezProfile Photo

Daniel Esteban Martinez

Host/ Ceo/ Speaker

I have been an entrepreneur since 2018. I come from a regular home just like most people. My dad worked on the roads in the Chicago area for over 30 years. He always taught me to work with my brain, instead of my body. Your body can only take so much abuse. I learned so much from my father. He always pushed me to work smarter and not harder.

I have owned and operated a trucking business for 2 years. I started learning real estate in 2019. Fell into the Data & Skiptracing business in 2020. My partner Anthony & I started Hivemind in 2021.

I have done a ton of different jobs coming up from painting, to door-to-door sales, telemarketing, truck driving, and loading trailers. What I learned most is that I want to stay in the digital business space. The leverage you can have delivering digital products to the marketplace can yield limitless possibilites.

I started The List Guys in 2020. It is a data and skiptracing service. We provide seller and buyers list nationwide. My clients have been getting great results and I am proud to help people killing it.

I started the Hive in 2021 with my partner Anthony Gaona. It is a real estate and business mastermind. It also comes with a all in one CRM, that can host unlimited websites and users.

Starting the Hivemind has been an amazing journey so far. Seeing one of our users make his 6 figure month in June 2021 leveraging our software, I know there will be plenty more to come!

Anthony GaonaProfile Photo

Anthony Gaona

Host/ Ceo/ Speaker

Hi! I am Anthony Gaona.
I’ve been in digital marketing for almost 15 years.I grew up in construction working for my dad when I was only 12 years old. Normally we had a ton of work or no work at all so a lot of my free time was spent learning how to generate leads.

It didn’t take very long for me to master online marketing because I became absolutely obsessed with it. For the last 15 years I’ve been generating construction based leads. At first I was running the projects myself. This led to sub-contracting all of the excess projects and eventually wholesaling the leads off to other construction companies.

One day I was preparing to build a single family residence for myself. In mid December, 2018, a simple YouTube search led me to the term wholesaling and the rest is history. The plan was to use my construction background to start flipping houses. By January 1st of 2019 I launched several marketing campaigns both on and offline for real estate seller leads.

Within about 4-5 weeks I had my first real estate contract locked up. It didn’t take long for me get a land lead where I made almost a full year’s pay on a single transaction. This came from a land lead and that forever changed my life.

I ran low volume larger land deals for the first two years of my real estate career. Like anyone who has been in real estate investing for an extended period of time, I started thinking about scaling my business.

Instead of deciding to vertically integrated and start hiring I imagined a model where I would teach my real estate investing methods to others. This would free up my personal bandwidth and allow for unlimited large scale transactions.

Currently our operations are expanding globally. The goal is to identify one person per major US Market that we can build a team around and drive traffic to so we can close high volume transactions together.

You can learn more about our vision and join our free mastermind by joining hivemind CRM on Facebook and all social channels