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July 18, 2022

Ep 211: $100k In Mailers & $100k Months In Real Estate With Anthony Hernandez

Ep 211: $100k In Mailers & $100k Months In Real Estate With Anthony Hernandez

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Welcome, welcome. Welcome to the high with us podcast. We have a special guest. This is a segment we call meet the hive and why don't call me the hive. We call me the hive because these are our hive mind clients. So we have a special guest, Anthony Hernandez out of San Antonio. Yes, we work with people in our own markets, and they kill it just like we do. And it's okay. And so every one of the first questions we always ask is, how did you end up in real estate and how long you've been doing real estate in general. I've been doing real estate going on for years. I got into real estate. When I left my job, I was working for a fortune 500 company, I was a manager of the car service department. Really good cushy job, was only making about 55 a year wasn't why I needed to be I decided to leave my job to go on a trip to Vegas. And they told me if I left to Vegas, I wouldn't have a job when I got back. And they gave me that line in the sand. And so it didn't sit well with me. And I was like, wow, I gave y'all five years of, of working here. And you know, all of a sudden, I can go on this trip because my manager at the time had left. And so they were like, well, you can handle it by yourself. And I'm like, I'm all I need is a week. I ended up leaving man. And it was probably the best decision of my life. I was sitting at home, I was there. And the next thing I knew, I was like, Man, I want to be a realtor. So I started looking into realtors and stuff like that. And somehow I came across this thing called Bird Dog. And I was like, Well, what is a bird dog, I don't need no money for that. So I started researching on what it was. And then when I realized that I needed no money just to be a bird dog. I started just trying to find properties. And when I realized how to go I started just going and going and going video after video and that's how I got in man. And four years later now we have systems employees and rentals and all this all this great stuff. So the title is going to be YouTube in a dream. $100,000 in mailers What am I get everybody clear here? Then I'll give away my mailer for free. I don't mind we'll give them our mailer for free. So what I really want, I really want to cover this too, because one thing that separated you from your mailer campaign. This is why I always like recording everything because we don't necessarily get all the free flow stuff. So what separated your mail campaign from everybody else? That's the biggest thing I separated my mail campaign from feedback, because we would ask every time we got a call, was having a wet signature. As long as they saw a wet signature. That person thought, hey, it wasn't a robot. I wasn't some big time guy. I wasn't a multimillionaire that was gonna go and knock them on the head because they're like, Hey, I get these letters all the time. But you're the first one that actually signed my letter. Is this a real signature? And I'm like, yeah. Is this you? And I'm like, yeah, they're like, Okay, well, can you come over to see my house? And so now it was more of a personal conversation just because they saw the wet signature, and blue. Well, you can't lie with blue, right? You know, black, you can black black, you can kind of pass but when it's blue, and it's wet, man, they're like, wow, you know, and so I liked it. When to get I'm gonna let you know something's funny. My wife is a funny story. My wife when we first started sending mailers, she made me spray someone with cologne, right? She thought she thought that, hey, if one of the ladies got it, maybe they might call me just because they might learn to smell me in person. They liked the smell. And I said, Well, you know what? I'm gonna try it was a lady called back when this smell of one letter. We didn't close the deal. But she called back then. And it was just a funny story. Because I was like, You know what, you never know just something that makes your letter different. It's all it is. And so that's and it probably goes to our next segues, everything I tried to do I tried to do outside the norm outside the box was still staying. What's the word still still staying authentic to what I'm doing? And so I think wet signatures, everybody has mailers, but not everybody's taking time to sign. One thing in our mailers we're not trying to sell you anything other than providing a service. It's real short. Our mailers probably a total I would say maybe 11 sentences and that includes my intro. So it's nothing that people feel like it's it's overdrawn. I think it's a big hit man I share it with everybody that ask you can That's dope dude. I felt like you kind of came up through the ranks quick like I saw your name on Facebook one day and the next thing you know deal deal deal deals like What the hell's going on? Who's this guy? Yeah, that's cool, man. So tell us how the transition went? How did you go from 100k and Naylors to like, like, implementing more systems and processes. Can you tell us what the evolution looked like from you quitting your job? Starting in real estate and then moving along from bird dogging? Like can tell us what that progression look like? Yeah, so so once I started doing bird dug in, I started realizing when I was selling a deal, right? I sold my first deal to believe was a friend of mine actually, yeah, it was a friend of mine. And they're the ones who said, Hey, you have a lot of meat on this bone. And I said, and I said, Wow, I was like, Well, I'm selling it to you. Yeah, he was like, he was like, he's like, but I'm gonna buy more from you gave me the whole the whole spiel, right? So I'm like, You know what, I just wanted to get the momentum. wasn't trying to count my pockets. I just wanted to build something and prove that I could do it. Once I proved that we had an accelerated it's learning how can I start doing automated mail. So I still try to stay with mail. So I'm trying to say you know, try to automate the melting process was way more costly than it was when I did it manually. Then from there, I ended up going to I think, I want to say I went to a class that I believe Quinton floors was hosting and I'm gonna be honest, he was hosting it. Never met the guy. I had never met Aaron Bevins either those my first time being there. They had seen me do a few deals to the ranking at this time, I probably done probably a little more than 22 deals already. They invited me over to this mastermind thing. I came in, I didn't know anybody. Aaron's like, Hey, how's it going? Mr. K, I think you're coming up. I think you're gonna be a force to reckon with. He's like, come on stage. And let's go backstage. He's like, you know, brought me out of the crowd. Took me backstage, him and Clinton where they're like, Hey, man, this and that really poured into me. And then they said, Hey, what do you do with systems? And I said, systems? What do you mean? And they were like, well, how have you sold so many deals? And I said mailers. And they laughed. They laughed. It was, it was it was a big, it was a good laugh, but they were like Ha ha and they were like, not enough Romain, for I've been watching you how many? I mean, what are you doing? I send mailers. And he was like, wow, he's like, that's something I got to see this mailer. He's like, wow. And I was like, yeah. And so and so they were, you know, he explained to me batch leads at the time and all those, you know, the all the other, you know, all the programs. That's when it happened, I started learning more. The hard part people don't tell you is that it's not getting the house. It's finding the buyer. It's not the acquisition, it's the buyer, and nobody wants to tell you, how do you find buyers? Where do you get buyers from? All they want to say is, Hey, call me when you get a contract? I'll help you sell it. That's it, right? They don't want to teach you the sauce. No, they don't want to teach you the sauce. They want to steal your recipe and watch you as you go. But they don't want to teach you the sauce. And so my next step was to say, Okay, I need to build my buyers list. I got the hang of finding properties. But now I was stuck with inventory that I wasn't moving, I started hot. And then I realized my numbers. I was leaving meat on the bone. I needed to adjust that. I started figuring out my formulas. And then from there, I started calling every week by home sign every bandit sign, every sign of that thing. And I started weeding out who are real buyers and who are wholesalers, I started learning the real buyers. I started getting my list like that at first. And then from there, I started getting my list. And then I developed a platform for constant contact marketing. And again, I started just blasting properties. If I told y'all the numbers that we did through this poll alone was probably a third of what our revenue was. Once we started getting the hang of it. People just started sending us deals. And we will sell their deals in 10 days or less. I mean, some of the people we work with y'all probably heard of y'all known they're some of them are big players in the game. We've moved deals for them, through trust, appreciation comes, you know, transparency, and all off of developing these buyers list. And it's crazy and I was telling I believe I stopped in hive and we was in hive, I was speaking to Anthony's brother. And I was telling him one of the biggest secrets people don't know is that you can download buyers. And you can download not only regular buyers but hedge fund buyers. You can download the latest hedge when buyers who bought in the last 90 days and blind sell to them and they will buy it 80% was people in San Antonio alone. But a lot of times people are not going to show you where to get those how to find those and I'm going to eventually I'm going to do a video and I'm gonna I'm gonna release that how you how you get those buyers man, but it's incredible. It's incredible. Just to send it in just first don't give away the sauce. Let them this boat. Let them send you some deals for you to write. Let's build a relationship first then I'll give you the sauce, right? Yeah. Yeah, I think it's fair man. Because if you took the time and you got the knowledge you got the game. Yeah, you know, like how you know who to trust, right? If I just give you all my connections, and now you're gone. Never talk to you again. Like, hey, come over here. Let's do a couple of deals. Let's get to know each other. Let's go to lunch. Let's talk a little bit, right. get dinner on a movie first. Yeah, that's what I'm talking about. Uh, okay, man. So Alright, so now you you started to learn the game from just giving other people deals realize that you were leaving some money on the table, you started to build up your buyers list started working some dispo for some big names. When did you start to like really scale the business? Like, what? What took you to the next level? Was it just like hiring a team? Or where do you go from there? I want to say it would probably be in my third year when we put the A's in place. And I was actually able to dedicate myself more to the business side and that my acquisitions and that my cold calling and start letting my mother's been handled by someone else. I think a lot of times when people start, we get taken off in a fast level, we started making good money, and we're like, Hey, this is good. And then you hit this this wall. And when you hit this wall, it's like okay, is it systems? Is it people? Is it location? Is it is it my acquisition, I need to change it and adjust to a niche, you know, find a niche that that works for me. Well, we put BAs in place, and we brought in a dialer. It took us to that next level, where now the acquisitions are coming in more than we can handle. And so now we were getting to three deals where we were having a pick, okay, you know what, this deal is not ready for us, we have to walk away because it's smarter to walk away from a deal than to wasted buyer's or seller's time and just hold on to it just to have the inventory. I'd rather not let somebody else you know, fluff the guy up, I can't do it. I'm gonna walk away. And once we got those systems, man is scale because now we had two three bas reading the script, locking up with deal and we did everything systematically through our Google Sheet. So sheet one was your script sheets, who was now you got them? Hey, answer these questions. We had them fill out the basics sheet three was can they send us pictures and before you know it, we had acquisitions to come through. So I think systems really changed it for us in order to scale, I feel is what we needed to do. And then I think our fourth year we implemented the high baby. And the high has been really good for us because it's also helped me get deals outside of Texas, which is something that that my PLAs platform didn't do for me. The high was allowed me to get acquisitions in Miami, which is where we're actually establishing another footprint and working on them with a few people I'm actually going to be doing a little podcast with wherever Carson I believe you had him on your show. I saw him through one of the hives I got a double check. Edwin got it on there you go him so dope man got partnered up now. Over there was something in Miami he's here. He seems pretty he seems pretty legit man. I liked that guy. He does. He's he has a good flow, man. A good vibe energy. So we'll do the podcast, man. Keep adding to our podcast. No. So it's a funny story. So my wife I was turning my wife how to use the hive to help us because we were running into so many leads right now I have more leads than we can respond to. Go ahead, guys. I'm serious. I'm not that this is besides the interview. The Hive Israel, we have probably 92 leads right now that we have not had a chance to talk. So I had my wife trained I had her in there. She was combing watching the YouTube videos watching those videos and she ran across Edmunds videos. She was like wow, he I like him his videos if she showed it to me, I'm like, wow, it's not. We go to Miami, you know, kind of frequently love Miami. Find out he was from Miami. He reached out to me I reached out to him through Instagram, and just kind of vibe and from there I was like, hey, yeah, let's meet when you come down here. Let's have a coffee and talk real estate and see what we can do. And in so it works for me because I'm trying to get properties in Miami. We walk properties in there. We're familiar with the area now and now is just just executing. But the highest provided deeds man we've seen properties, we've gotten properties. You know, even some of them are in Little Haiti, which is not the greatest part, but I'd still by Little Haiti. It's amazing man Miami's beautiful and so the height has really helped us expand to other states. And so I think now in year four, our goal is to establish that Miami footprint out there right now with real estate it's it's amazing man people some people think that it's overpriced, but you can still find deals. So so I'm going to ask you the sauce on this one a little bit we talked about a little bit before but what is the tricky use during SMS saying to you so this works nine out of 10 times on my SMS I misspell some of the most common words purposely misspelled words you always have somebody that wants to correct you they're always you also have that guy right like hey, oh, you want to buy my house learn how to spell first you start, right? How about I help you pay your taxes and teach me how to spell? Let's do that together, right? You provide me how to spell it provides you some tax relief. And so it gets people going and gets it gets the engagement. Some people will just cuss me out of saying lot of spell, but I know it was a good number. I know that maybe I caught you at a bad time. And I'm gonna follow up with you because he let me know it was the right number. I just didn't catch you at the best time. So then we go into our drip mode guys. And and we get that automation going. And I you know, hey, I caught you at a bad time. Last time you hung up on me? Is this a better time to talk and, and we go from there, but that misspelled word, it made them respond all the time you spell done, you're like, oh, yeah, put the you know, just just some small words and make people always respond and you get your engagement rate, you get your response rate up, you know, and it helps you weed out the bad numbers from the good numbers. And it's another trick that we just have here. And if anybody wants to use it, it really works man spell news words. The funniest part about this was he called me to look at a campaign or something because something wasn't working properly. So I looked it up and like a dude he spelled right. He's like, Yeah, that's I do it on purpose. Like, that's brilliant. Why is he sending this out? But it that's what it does? I love that anything to get him to respond as though? Yeah, cuz if he was just a waste of money, right? We never got a chance to validate it. There was at least somebody on the other side, even though it's you're missing it. The funny part is now that I saw another client is that he corrects himself, like he'll put a weight step in between there and then don't correct the word. So it makes it seem like he's he's correcting his mistake as part of his. His part of his campaign. Yeah, like that. Yeah. And I probably told somebody that now, he probably did. Man, I like that little follow up to be like, hey, you know, my bad estrus gives you gives you permission to hit him twice, too. So look, so aside from all of your knowledge, and your savvy, like all the little tips and tricks you've learned, just from doing business over and over again, I noticed something to you and your wife are really cool, genuine people, Man, y'all are down there, then you come across that way. So I'm sure I can kind of see that in your in your messaging. And I have seen your messaging, right, because we were working with you on this phone some of this stuff. And I'll tell you one thing, man, you're bold. When you're texting these people, sometimes you're not being their best friend. You know, I've seen the way you level with people making you talk about that a little bit. It's a particular style that I've never seen before in this game. But I've seen you're like, kind of put some people in their placement and you're like, hey, look, let me tell you something. And I'm like, Oh, shoot. That's dope. I think I think it comes from a from I think working in the bank and securing contracts, you have to be aggressive. And so sometimes I learned that people when they come in, they come in with this mindset that it's my way or the highway. And then when you tell somebody take the highway, they kind of don't want it their way no more. They're kind of like, well, wait a minute, wait a minute, what this guy doesn't care that obviously, there must be something wrong, or there must be something why. And so I have this aggressive style, because I don't want to waste your time. And I don't want to waste mine. And I let them know that sometimes. And so someone's like, oh, you know, you know, don't call me with this deal. You're gonna waste my time, and I'll respond back. You're wasting my time with this text. And we can't even respond on that, you know, cordially. And sometimes they're like, Oh, well, you know, who are you to talk to me like that. And I'm like, Well, who are you the same way. And sometimes, you know, sometimes they respond with with, they end up changing their tone. I mean, always, almost almost all the time, they change the tone when you do fire with fire after a while, you know, you kill it. And they balance. I mean, you probably saw somebody that we started out hot. Before, you know, it was like, Okay, well, here's what I'm asking, you know, and it happens, but and you're like, you know, all right, no problem. But yeah, I've seen it. I've seen it a bunch of times. Like I said, That is freaking amazing strategy, bro. Because like, I felt like you're not even doing it as a strategy. You're just like leveling with these people like, Hey, what are you talking about? Like, who are you? You know? I mean, like it's one of those somebody, look, I'm not going to get rich off this deal. Neither are you. I'm trying to help you provide a service. Now, if you don't want me to help you, then then that's fine. And when you put that line in the sand, people's mentality is like, it changes that it no longer becomes like, hey, he needs my property. It's like, hey, I need his service. I need this guy's service. Because what happens is they start to realize when you don't, in a sense, put your tail between your legs and say, Okay, I'm sorry, sir. I just wanted to properties no big deal, then you're letting them know that you don't really have as much to offer versus be like, hey, my time is money. I want to help you alleviate the stress. I want to help you, but I can't help you. If you're gonna cuss me out. If I cuss you out. We get nowhere. Yeah, sometimes people just like you You know what, sorry, you know what I was having a bad day. You know what I hear you out, man, you know what my wife this and, and they and they change you know sometimes I read it it always be nice, but it works. It works instead of running some people will get that cut out and they'll leave. I might throw a curse back I might I might, I might have a little bit territory. But I get them going enough where we end up coming to a media and I comment down and I'm making say, hey, you know, we're friends friends argue let's make this deal together. You know, one thing one thing I will test this if you're gonna throw fire at somebody make sure you're ready to put it out when it comes back at you. Because if you can't put up do it. Yeah, that's a bad strategy. Somebody's gonna watch this video and they're gonna get on the phone. They're gonna start talking shit to others proceed with caution. guys been doing it for four years. Yeah, don't get all excited. Deals came a full on cussing conversation. This guy sent me some pictures. I mean, he sent me all sorts of stuff that during the day and be like, oh, man, you're not so bad, man. You, you put up on my shirt. Let's go to do a deal. And I'm like, Alright, man, I was sending the pictures back then. I was like, you know, I was downloading a picture of a horse in his in his in his best days. And I was like, Well then take that, you know, I was like taking some and it broke him down to be like, Man, you know what, man? I appreciate the deal, man. You know, no one ever really texts me? I'm like, okay, no big deal, man. I'm I enjoyed it. You know, but man, he was sent some pictures I'll never forget that guy actually still saved them. It's hilarious, bro. Like, the conversations that people do. And then just to hear him. You know what man is do a deal. And you're like, man, tend to state pictures later, man. Come on. You know, the worst case is sometimes my son might have my phone and like, like, boom, like, Oh, my God, turn off the app, you know? And then, you know, then my wife was running pains to this guy seems to not really like you. And I'm like, oh, he'll come around. It's. And you ended up doing the deal with the guy. I ended up doing the deal with? Oh, dang, that's crazy. $25,000 Pop, you know, and it was good. I met him in person. And when I actually saw him ahead, it was totally opposite of what I pictured. And he was this nice little old man. And I was like, oh, guy, like, you would download? Like, why? It's like, I mean, he looked like, you know, the middle old man. And I was like, why? I was like, man, that man, that man is so dirty like dang. Alright, just, this one's gonna go on to commercial. That's funny, man. So, do not talk people on a cliff and you can't talk them down. That's funny, man. That's such a good story. I think people take like this business too seriously, like something fun? You do? They can get you? Yeah, you just that's what I said. Whenever somebody's like cursing back at one of my team members. When we're there at the office. I just laugh it off, man. I'm like, man, he must be having a bad day. You know, and I really don't hold it against anybody like a bit crazy. They send us back some funny. Sometimes I tell them to respond. Sometimes. I'm like, just ignore and move on to the next one. Because you never know when you catch somebody, man. So I've been there before when somebody's like blowing up my phone like a marketing thing. And I'm like, oh, man, I'm gonna time for this right now. Yeah, no man at all. You just hang up on you. And you're like, Man takes you back some clever stuff. But sometimes you know what, then they'll come off rude, right? And then you don't respond in a rude way you respond back with something cool or funny. And then they'll respond back with some funny like, I'm just messing with you. You know, I mean, but then just trying to like, push you off your rocker like, Hey, you're in my phone. This is my house. I get to do whatever I want. So I think that's something people need to remember. If you're cycling through a lot of leads, and somebody says something bad to you like, man, it's just part of the game. Like don't take it personal. Yeah, you got to have thick skin in this business to make money. Man, you really do. And after a while, it just becomes fun. It becomes fun. I enjoy messages. I'm like, Oh, let's see what they tell me today. I really do. And I'm the same way I kind of enjoyed it's cool when somebody gave me some shale. Yeah, whatever, man. Have a good day. I still say hey, have a blessed day, man. Be cool. You know, I don't try to take them too far down the rabbit hole. For I'm like, It's okay. It's okay. No problem. God bless. I'll see you next week. I catch you on Okay, save time kills a man just to give them a last lap and it cost us cents to respond. But I still love it man just to give them a laugh. So let's kind of go down a little bit, what type of deals are you doing? You're doing. A lot of our clients are laying people, but I don't know if your land person if you're doing houses and stuff like that. I do flips, I love rentals, I do sub two deals. We do lots. Obviously, we love land. Most of the time. If we don't buy it, then we'll wholesale it. We'll usually we try to keep everything in house we buy we do buy a lot of properties. The only thing I don't buy as downtown, I really stay away from that town. I rather wholesale most of those properties, versus keeping them and renovating them. I think it's why is that because a lot of people want that area. Now, I mean, I've had everything from house right across the street from the Alamodome next at Cherry Liberty bar to Olive Street, I've had one on Nolan across from the right across from cruising kitchens, that little house where they've had all the house, and the equity for me and what you'll go through down town and the microscope that you're on with those inspectors. Then, and all of the and the money because he started thinking, Okay, well, if I flip this property, and I make, you know, 40 to 70,000, let's say Well, best case scenario, 100, I probably could have, you know, wholesale to three deals in May that as well. And so, you know, obviously you start gauging that time, but downtown for me, it's the inspections, it's the code compliance, it's, it's everything that's involved that you have to do to get the approval versus if I do want on the south side. I'm not going to have to go through hoops. They're gonna let me do it. If I do one downtown, it's a bigger it's a bigger can of worms to open for a lot less profit. I think at some point, it becomes a just a contest to say, Hey, I did a property downtown like, oh, look, I did that one. But really, I've made better deals and spreads on the west side property than I did with one that I did buy downtown. And that's the one I learned from and I said, Man, this really isn't, wasn't what I thought it was. All I saw was the tower and I thought, hey, money signs it was on Crockett Street. And I say I said oh man like man, it's Howard right here. I'm Crockett, let's do this. Oh, man, everyone had to pull a permit for everything. They stopped by for everything. Every single small thing was done almost six months of holding this property and I was like, Man, I'm done. I ended up letting it go as isn't if you want to finish it just because it was just too much too much. Micromanaging, if you will, of my property of them stopping by maybe I had a bad a bad inspector code compliance guy, but it was enough for me to say how I really don't want to do downtown with my own cash. And then most lenders they don't want to do downtown either. You know, I think it maxes out at his appreciation. Like the ARB is the ARB that it hits and I think downtown's hit that pinnacle. I don't see it getting any higher in the next few years. I see it kind of normalizing. And so that's the only reason I won't take the risk to dabble downtown anymore. Yeah, that's a good point, man. Yeah, that is yeah, that the inspectors go crazy down there. Yeah. And like you said, it'll stretch out your timeline. Stretch out your budget. Yeah. So that's a good point. I'm just, I'm just I got tired of rehabs, man, I'll take a sub two that needs no rehab, but I don't feel like doing like $100,000 remodel. I'm just not into it. No more like you can make that flipping a land deal. We got a land deal, like on Thursday, and we already sold it today. 45k profit? No flip. Three days total. Yeah, so I'm gonna skip the houses for sure. For right now. Yeah, you can't beat that at all. Yeah, maybe if I like I said, if it needs no work at all, I'm game. But other than that, I mean, you're gonna do a rehab for six months and make 40 G's or 50 G's like, hey, I can understand that concept, man. And when I actually got into that part, when we scaled from birddog into wholesaling to actually buying holds and flipping, I learned that when I would speak to some investors on my first flip, we made $80,000 I was upset. I didn't know that. And my wife could have tested it. So I was like, what I was like, Man, I wanted to make 100 I was like, this was a waste of my time. I was I was losing. I was like, Man, I spent six months to make $80,000 Like, what the hell and it and it ate me and we actually got under contract in the first team days what killed us was the inspections because my house was from 1972. And we upgraded so much, but there was so many little things that kept on coming up and everybody had a specific preference. I was like, why I was so upset about it. What I learned in talking to other investors, they're happy making 30 to 40k Crazy on a flip. Dude, that is so They were hearing me they were like you made 80,000. It was like not congratulations. I'm like, why? Like, that's a great spread. And I'm like, okay, so you're gonna make, you're gonna make 100 on yours. They're like, Man, I'm happy to get 40 and keep it moving. And I'm like, wow, you know, I'd love to do a wholesale do I make 25k on some small do the two times and make the same thing in the same 30 days? We're just a couple of pages. Right? Yeah, with just some clicks. I sit here at Starbucks, and how do you make $40,000 versus me waking up every day calling GCS checking on the property, stopping to pick up materials, choosing the color templates, all of that stuff takes time out of your day. You know, I was like, you know, what, my time I started doing all crazy stuff. I was like, Okay, well, if I'm making x amount of month, divided by this per day, man, I lost money working on this house with my time. And as long as you break it down, and you realize, I mean, you know, you and Daniel, let's say y'all have $100,000 month, you break it down by your day, how much you made by your day by your hour minus your cost your electricity, and you're like, Hey, I'm averaging, I'm worth $2,200 a day. If property for six months, I actually lost money because I lost some money. You know what I mean? When you break it down to that minute, you start to realize how much you're worth per hour. And you start to allocate your time differently. And so I started getting away from those flips and said, Man, this ain't worth it. Now, I just want lipstick deals. I'll still do a full flip. I just need to get it like a 70%. So if you send me a 70% deal, I will buy I don't care what it is, as long as it works can't be an Atascocita like outside outside. But other than that, I'm alright. Where can people send you deals? Where do they send me deals? Yeah. What do you mean? Yeah, like an email people gonna send you deals to Oh, okay. Yeah. So people can send me deals on my email at Albert a Hernandez 1802 at gmail, or they can message me to do it directly on my instagram at real estate underscore hero, or on my Facebook, and yeah, definitely I can dispo deals pretty quick, pretty quick. If I can't, and I get it. Sick, man. Okay, so what do you have anything else you want to cover? Like anything that you want to say to the people that might be watching this? Like? Yeah, I think one of the biggest questions I get right, so I have I've had a few people tell me, Hey, I've seen you go from from here to there in such a short amount of time. And how did you do it? What's the secret? And to me the secret honestly, there isn't one. But if I had to choose one, I would say to marketing, marketing. I think people love it. dollars in their marketing. I think some people think small and they're like, Hey, I made 100,000 with zero marketing. Okay, congratulations. Imagine if you added Yeah. Oh, man, I you know, we're making 100,000 with only 10,000. And you know, you're in marketing and we're happy. I'm okay. What if you ramped up to 30,000? And marketing? What if that's a 300k? Well, people don't see it that way. And so when I say marketing, I have these modules that we're putting together from our company that we're putting these courses together on marketing that's absolutely free. When I say free, I'm talking about untapped resources. We know about Google ads, people have bandit signs, they get food. I have four locations here in San Antonio, that probably bring us I would say we probably get about at least 15 leads suddenly a month. And when I say suddenly, I mean contracted and wrapped up and sold. The other ones we either passed or in the pipeline. The deal didn't work. The numbers were bad. And I say it's a segue to this, find the hottest traffic area that you can in your city, locate a house on the corner at a stoplight at a stop sign, knock on that door and ask if you can hang your bandit sign there or put it in their yard for as little as 50 cents a day. We have a couple of houses that the lady is taking a quarter a day somebody's taking 50 cents a day. $1 a day. But we're talking about assignments all the how military drive by hungry farmers that's about as big as a car that you see every single day that you saw, a month from now three months somebody said of selling a house, I know where there's a sign that let's go back to get that phone number, which is smart. I have a sign in dignity where we've gotten leads off of that. It's in somebody's house, we're paying them 75 cents. If you do one deal a year off one side and it's a $6,000 in sales a minimum of $6,000 profit you pay for that whole year of marketing on that side. in that yard, yeah. Saying, I never heard anybody doing that either. Man. That's dope. That's a great idea. People never think about it. You know how many people just want to take 50 cents a day? A lot, bro. I've never had No, nobody's ever been like, No, I want $5 Every single time they're like, Oh, could you do $1? You're like, I'll do 75 Keep in mind, we're gonna put it on that for a corner, you won't even notice it. It'll be like, it's not even there. And I'll cut you a check in the mail. You'll get it every 30 years. Everybody. Everybody says yes. Oh, I love that do that. You're gonna see me on one of those reels. And you'll be surprised. Well, you put a hive mind sign and you say hey, hive mind, we buy land any time. I'm gonna give you a location, we put ours over there off of 151 exiting by the main event and has one of the longest traffic lights that there is for it to turn green. It's one of our hottest areas of the house there. And how do I know that I have a commercial realtor who's able to run is a gem. My commercial realtor is able to run the diagnostics on the traffic have the volume on every time they crossed, either that strip you ever seen that strip in the yard? It's measuring the traffic flow on the main streets that you drive on. And it's letting the commercial buildings that you can actually go get that data and say, hey, I want to buy this commercial property. someone's like, oh, man, it's the hottest traffic area is it? Let me check the data. The data is in the system, I can see how many cars passed by here, on average, how long these traffic lights on average. And guess what I work that traffic light that says it last is over 22 seconds put me that 22 second light. So somebody can write my number down. Man, the South Street has over 42,000 cars passed by here a year. I want my sign at that house right there. And I'm gonna knock on her door and I'm willing to give her $1 Because guess what if I just get 3% of that 44,000 And somebody calls me out of that. I'm winning. I'm doing well. And you do that times for other properties that are in hot areas, you're gonna get needs because they can't pull your sign off. It's almost like Mac acquisition and marketing. But we just have a sign that said, there we just have somebody at the mall all day trying to sell a brochure, but instead it's a yard. You know what I mean? And so that was like, Hey, what did these companies do? Hey, sir, come here. Come here. You'd like to buy this? Well, that's what that sign is like, Hey, call me Call me. It's here every day of your life. Everyday you drive home in that neighborhood that look rundown, you're gonna call me. You're gonna think about it. That's dope, man. I like it. I'm gonna start using them right away. It's a little long winded. But I think no, that's great. Big one, bro, that a lot of people don't use that. You know they can. And it's Yeah, I like those. I like those outside the box strategies. Some people will let you put it up for free and you don't even you just ask them can I put a sign in your yard and give him some cookies? I've done it. They take it, man. So the good thing is, is that this is at the end of the episode. So people have to listen to the whole episode. Listen for that. Jim. I got I got one more question before we get out of here. How are you? Good. Good. You said you shut down your batch completely. Yeah. Okay, so why did you leave back for hive mind, that's what I want to know. Oh, man, I'm gonna lose every affiliate of all time for that one. Was even for another batch, because of the automation that hive mind offers is probably bar none. When it comes to the automated portion of being able to have leads that you don't lose, and you can recycle those using automations. And triggers. Batch hasn't figured that out yet. And why everybody goes to batch for there. They're friendly interface and all it's so colorful, and that's cool. But color color doesn't equal dollar signs. And so I thought you know, I have some friends that use it. I'm like, Hey, you can keep the cue interface. I'll take my manly interface any day of the week. And I'm like, Hey, Mike's my letter. I say you got you got this your nose like I don't do that I you know, I want I want something that's right to the point. And for me hive mind, the automated portion allow me not to lose any leads. Any leads. So while I was in batch I skipped I ran out did everything I melted. It set there. I didn't have no i didn't i That was it. Now I have 1000 leads sitting there out of 1000 We reached out to 300. The other ones are sitting there. Hi. I mean, I could probably have the BAS call but now you've spent all that money. Well, when you got the hive I can just constantly put that and say okay, all of the triggers that said go away not interested. Let me follow up with them and 90 days. And so for me, for me, I said Yo I need the high because it's automated. It allows me to To completely step away, and have someone else run my system and so it's unbelievable. Man, I think a lot of people are scared to try to hide because everybody wants to be part of the in thing or Oh, I use this too. And oh, I use those people, those people will always be just trying to follow. And I think when you go to try to do something for you, or what works best for your program, your company, I think people will realize like, the hive is so robust. There's so many things to do in the hive. And guys, I'm not getting paid for this just so y'all know, this is 100%. Organic. Hive is a is so robust. When I say robust, we got websites, Google ads, social media monitoring, It even lets me post automatically, we don't even have to touch my Facebook, I can load up reels and schedule when they come out. Batching I'm going to do that batch, I'm going to do that. I've been seeing you come out with embryos man, that's dope, making some really, really good content. It's exciting to watch man. And then some people are gonna say, oh, but there's a bunch of other CRMs like that, that are cheaper. You know, I think you mentioned something about our customer service or gene or something like that. We're pretty hands on in that regard. Yeah, definitely. Customer service is a big deal. I think also the fact that Scholler able to be contacted and address any issue you have is something basketball and do you're going to call batch, you're going to call these other companies and they're going to put you on hold, give you a ticket, email, you email us the issue. With hive mind the services, they're gonna call you nine times out of 10 that day, they're gonna fix it. I think I think to me, man, the service, the platform, the automation, the programming, and it's so easy to use. I think that's what makes it friendly. Man, it really is easy to use. Once you use it. You're like, Man, I'm just gonna load up a campaign just to load one up and see what happens. No, I do. I love loading a fresh campaign. Like let's get some money on the table. Yeah, it's excited. You're like, man, let me do something. You know, I'm like, oh, you know what, let me see what's in Dallas, you know, to see what's out there. Like what they responded Oh, wow. You know, it just, it gives you gives you a fighting chance on everything, man. I think I think the hive is amazing. really robust. I did a great job. Thanks, man. I love seeing people like you killing it, man. And yeah, you and your beautiful family man. I like I love to see winning for them and working together. So dream come true man. And I'm glad to be in your city. And I'm glad to be working with you and looking forward to getting some check with you. So let me let us know what we can do to help me. Definitely I'm excited. I'm excited to go back to the hive and and do some more out there man. You have some gyms and you're a beast on the phone and PJ can your creative financing. I take a couple took a couple of gems from that day too. I like how you structure your deals. It makes it lucrative for everybody. So I love you man. Guys, I need to visit the hive. Go hive house is dope too if you're in San Antonio, what was your experience of the hive house? Man it's beautiful man. It's it's a it's a lot more impressive in person than what you can think of. You see the pictures you're like Wow, it's beautiful. You see it in person. You're like wow, this is a lot of house. It's so beautiful and swanky man the vibe there the energy is incredible. I love when somebody was like Hey, I got a deal. In a whole nother room you just got to deal with like 10 echoes do this and then you just heard like, yeah, you know haven't started clapping you're like oh man, heck yeah, you know, you don't know what's going on but they're, you know, so my favorite part is when I heard one of the ladies like she got a huge deal. Everybody stopped what they were doing to congratulate her and say hey man, way to go. And that right there to me was probably the most pivotal moment of being at the high because I was okay the system in place I love the place Anthony everybody's awesome, but that energy and that vibe and that family atmosphere is something that you can't fake it's something that you can't buy. It's organic and when you see people genuinely vibe by that it's a place that you want to be it's a place that you can grow and I think it impressed me man just seen how everybody was just gravitating flowing you know seeing Anthony going from one room to another room to another room to another person so that call never one time got mad never one time was like you know Hold on No, he was like yeah once I can fit this deal you know this deal and so I was like you know what? He you know, this is real estate and I just man you have to be there bro. Like, I probably want to do Bed and Breakfast just to be in there for the energy just to work for a day. That's how alive it was. Come on by dude. Yeah, we happy to make some calls. I even jumped on a call for you. Let me talk to this guy. was incredible, bro like I really enjoy it man. The high doubt y'all got a beautiful beautiful headquarters. Thank you, man. Yeah, yeah, you're in a beautiful family made it you want up this man. So you know we appreciate you coming by? Well, I'm with that man I have man I love. I love going to the house because I like experienced that too. But it's cool hearing the other people's experience too because like, people like that's just a Can I start with the house. Policy? Sure. I'll tell you every single person that's gone to that house and hung around there has got to do no joke. Do no joke. Every single person. Yeah, I'm still I still have that one big one that we're working on Hollywood Park. And it's like, he's ready to go. We're just waiting on a few things for him title and he's like, hey, I want to do it and take that deal with HR structured and I'm like, Alright, we're gonna do that structure deal. Let me read these notes we're gonna send you and the ones that Anthony put out there he was, you know, he tells me guy this what we'll do and let me tell you what, and he came back around. And it didn't work. And I was like, hey, I'll take your deal. So yay. Okay, nice. To go on market for a month. It didn't work. As I said, we're here. So nice like this. Do the deal. Can I get at least 20,000 down? I said, we'll see what we can do. When that one closes, that's gonna get some steaks. Yeah, we're gonna get steaks. Yeah, definitely got that created going on. Yeah, glad to hear that. That made my day brother made my night. Appreciate that. That's amazing, man. Thanks for listen to the episode, man. Thanks for Anthony for coming out. Thanks other Anthony for helping co hosts. Please go like, subscribe, go write a review on Apple podcasts and Spotify help us reach more people with this content. So we're always here providing the customer value and the information and hopefully we'll do a follow up interview with Anthony. And, man, we'll follow up with him. But there's there's plenty of information on here and thanks for everybody contributing. Thanks. I appreciate y'all for having me, man. That way to come on again. Always a pleasure, Anthony. Thank you, brother. Yes, sir.

Daniel Esteban MartinezProfile Photo

Daniel Esteban Martinez

Host/ Ceo/ Speaker

I have been an entrepreneur since 2018. I come from a regular home just like most people. My dad worked on the roads in the Chicago area for over 30 years. He always taught me to work with my brain, instead of my body. Your body can only take so much abuse. I learned so much from my father. He always pushed me to work smarter and not harder.

I have owned and operated a trucking business for 2 years. I started learning real estate in 2019. Fell into the Data & Skiptracing business in 2020. My partner Anthony & I started Hivemind in 2021.

I have done a ton of different jobs coming up from painting, to door-to-door sales, telemarketing, truck driving, and loading trailers. What I learned most is that I want to stay in the digital business space. The leverage you can have delivering digital products to the marketplace can yield limitless possibilites.

I started The List Guys in 2020. It is a data and skiptracing service. We provide seller and buyers list nationwide. My clients have been getting great results and I am proud to help people killing it.

I started the Hive in 2021 with my partner Anthony Gaona. It is a real estate and business mastermind. It also comes with a all in one CRM, that can host unlimited websites and users.

Starting the Hivemind has been an amazing journey so far. Seeing one of our users make his 6 figure month in June 2021 leveraging our software, I know there will be plenty more to come!

Anthony GaonaProfile Photo

Anthony Gaona

Host/ Ceo/ Speaker

Hi! I am Anthony Gaona.
I’ve been in digital marketing for almost 15 years.I grew up in construction working for my dad when I was only 12 years old. Normally we had a ton of work or no work at all so a lot of my free time was spent learning how to generate leads.

It didn’t take very long for me to master online marketing because I became absolutely obsessed with it. For the last 15 years I’ve been generating construction based leads. At first I was running the projects myself. This led to sub-contracting all of the excess projects and eventually wholesaling the leads off to other construction companies.

One day I was preparing to build a single family residence for myself. In mid December, 2018, a simple YouTube search led me to the term wholesaling and the rest is history. The plan was to use my construction background to start flipping houses. By January 1st of 2019 I launched several marketing campaigns both on and offline for real estate seller leads.

Within about 4-5 weeks I had my first real estate contract locked up. It didn’t take long for me get a land lead where I made almost a full year’s pay on a single transaction. This came from a land lead and that forever changed my life.

I ran low volume larger land deals for the first two years of my real estate career. Like anyone who has been in real estate investing for an extended period of time, I started thinking about scaling my business.

Instead of deciding to vertically integrated and start hiring I imagined a model where I would teach my real estate investing methods to others. This would free up my personal bandwidth and allow for unlimited large scale transactions.

Currently our operations are expanding globally. The goal is to identify one person per major US Market that we can build a team around and drive traffic to so we can close high volume transactions together.

You can learn more about our vision and join our free mastermind by joining hivemind CRM on Facebook and all social channels

Anthony Hernandez

Investor, Influencer, CEO & Father of 2!